What is the evolution of Coca-Cola bottles in the past 120 years?

1899 Asa, President of Coca-Cola Company? Kadler sold Coca-Cola bottling rights in most parts of the United States for one dollar. This year, Chattanooga became the first city in the United States to open a Coca-Cola bottling plant. At that time, it was said that the bottle used was a straight Haakinson glass bottle with a metal stopper. Later, American bottling plants used a large number of amber straight bottles engraved with Coca-Cola trademarks.

In 1906, Coca-Cola with diamond-shaped trademark sticker stands out from its competitors. The time has turned to 19 15. The great success and vigorous development of Coca-Cola attracted competitors to follow suit. They slightly changed the logo and name of Coca-Cola and put it on the bottle. Faced with a large number of counterfeit products, Coca-Cola cooperated with bottlers and asked them to design new products. Generally speaking, bottles must be unique. Even if there is no vision, Coca-Cola can only be distinguished by touch, or even by broken fragments.

Therefore, in the same year, the world-famous Coca-Cola arc bottle was designed and patented by Root Glass Company. Although it was inspired by cocoa pods, later more people thought that this bottle was like a tight skirt with curves on a girl's body, so in 1920, this curved bottle was also called narrow bottom skirt bottle. Arc bottle stands out from many designs and has been adjusted. First of all, the bottle in the manuscript is too old and unstable. It was almost impossible to stand, and finally the weight range of each bottle was specified. The Coca-Cola Company also adjusted the curve radian of the curved bottle, and finally put it into use at 19 16.

If the arc bottle is a general example of the classic textbook of packaging design from the design point of view, then the arc itself is beautiful and unique, with high recognition, and at the same time it is similar to the female body line, and the human body line itself can bring pure visual beauty. Secondly, the arc-shaped design is also convenient for people who drink, and the arc-shaped bottle is easier to carry, so you can easily hold it as long as you hold the arc-shaped concave part. Finally, the curved bottle can bring a visual illusion, which looks more than the design content.