May Day activity planning plan for beauty shop

In order to ensure that the activity is carried out effectively, it is necessary to formulate an activity plan in advance. The activity plan is a written plan formulated after detailed analysis and research of each step of the specific activities to be carried out. How to write an activity plan to be more effective? Below is the beauty shop May Day activity planning plan I compiled for you. It is for reference only. I hope it can help you.

1. Activity time:

April 28, 20xx - May 5, 20xx

2. Purpose of the activity:

< p> 1. Take advantage of the May Day holiday atmosphere to vigorously promote the beauty salon, attract the attention of new and old customers, expand the customer base, and improve the performance of the beauty salon.

2. Launch new projects and products and guide customers to experience new products at half price, impress consumers with product effects and enthusiastic services, and improve the performance of beauty salons.

3. Attract as many consumer groups as possible and impress them with warm service, so that they can develop into long-term customers and expand the influence of the beauty salon.

3. Activity plan:

1. Project cross-promotion:

Beauty salons have many projects, so they can be packaged for consumption. For example, you can get a facial cleanser at the original price and get a facial steaming item as a gift. May Day is the beginning of summer again, so summer topics are nothing more than weight loss, after-sun repair, body whitening, etc. Beauty salons can do cross-promotion of such items. You can also do it once at the original price and get a matching item as a gift. In short, adapt to the needs of customers in the store and match them accordingly. In this way, customers only spend one price to experience two projects, which is very cost-effective.

2. Voucher promotion:

Most beauty salon managers will think of voucher promotion activities, so our voucher promotion can be set up to be more user-friendly, such as in large-scale You can get as much as you spend on beauty items; you can also get 200 as you spend 500 on small items and so on. Set expiration dates to ensure customers come back.

3. Discount promotion:

Discount promotion is often the most commonly used promotion method, so for this promotion method, we can adjust it according to the season and the current needs of customers to satisfy them What is needed now is to improve the performance of your beauty salon.

4. Free promotion:

Free promotion may not be possible for small beauty salons, and it is even more of a challenge for large beauty salons. Then we can also provide it for free according to the current needs of customers, but we can limit the number of places, two or five per day, etc., or we can sign up and queue up. Of course, customers who get free services are satisfied, but for those who don't get free opportunities, if they want to later, they can come to the store and make half-price purchases based on their personal information, which is also excellent.

5. Consumption points gift promotion:

Customers can continue to accumulate points after consumption. The amount does not necessarily need to be too high, and they can be small or large rebates. Consumption points are mainly a method adopted by beauty salons to give back to old customers, so that old customers not only get physical and mental enjoyment after consumption, but also receive free points and prizes, giving them a spiritual sense of comfort. of comfort. Encourage customers to continue consuming in the future.

6. Activity promotion methods:

1. Distribute leaflets: Distribute leaflets for beauty salon activities in communities and streets.

2. In-store publicity: Post event posters or banners in the early stage of activities inside and outside the beauty salon to attract passing customers.

3. Online promotion: Make full use of the convenience of the Internet to publish activity plans and content on major websites to attract new and old customers.

4. WeChat publicity: Launch the May Day activity plan of the beauty salon on the WeChat public account to attract customers to browse and spend.