How to use metaphor design to guide users

In interface design, we need to know what kind of design will subtly affect users through the knowledge of psychology. There are several design patterns for metaphorical design—simulation, cues, and environment. These forms provide users with a different visual experience and reduce their guidance accordingly. On the contrary, the lower the prompt, the more immersed the user is in the usage scenario and focused on the task.

Objectification reduces user perception. In the simulated interface, users can generate corresponding feelings through some familiar elements, and their feelings in life will be mapped to the interface. A good simulation interface will make users feel complex and familiar, so that the user's understanding cost is low enough. Objects can start with shape, material, color, etc.

For example, colors have specific connotations in different social and cultural contexts. It's in the user's mind, it could be an emotion, it could be an association, it could be a story. When designing, carefully consider the impact of color use on users’ psychology. Create a clued metaphor system. Metaphors are usually abstract and cannot be directly reflected in the real world, but are designed after summarizing the laws of things.

Usually, the function of clue design is not to operate the main process, but to make it easier for some users to complete shortcuts. In order to highlight the core content of the interface, the performance of clues usually requires a certain amount of exploration by the user, so more guidance should be considered in the design rather than direct expression.

Don’t ignore the most basic details, treat the user like an ignorant child, don’t let them use their brains, tell them what they want to know and then they move on. 2: Learn psychology from an empty cup. Don't think you know everything. Don't think that everyone is like you and give up all simple and crude evaluations of beauty and ugliness. A smooth, silent guide.