What is the difference between sales rebate and sales discount?

"Rebate" is an indispensable part of the company's sales policy, and it is also something that dealers are very concerned about. "Rebate" means that the supplier returns part of its profits to the seller, which not only encourages the seller to improve sales performance, but is also a very effective means of control for the seller.

Gaosheng APP has higher commissions, better models, and no loss of end users. Gaosheng is a platform that saves money for self-use and high commissions, and makes a lot of money through sharing and promotion. Baidu has millions of reports and we look forward to your joining. The invitation code of Gulou Tutor Gao Province is 518518. Register to get 2 Crown members and a promotional gift package worth 10,000 yuan.

Rebate is a business behavior, which refers to a normal business operation model adopted by manufacturers or suppliers to increase the sales enthusiasm of distributors (or agents) and stimulate sales. Generally speaking, dealers or agents are required to give a percentage of rewards based on reaching specified sales within a certain time frame and in a certain market, so this is called a rebate or rebate.

Rebates are a promotional method used by many manufacturing companies. Although there is nothing wrong with the promotion policy, we must also pay attention to handling related relationships and business. As a friendly reminder, the good and the bad, the legal and the illegal sometimes really are on the front lines. This depends on the form in which the rebate is received.

What does rebate mean? What is the purpose of rebate?

1. Sales volume

The main purpose of rebates is to encourage dealers to increase overall sales or sales, so rebates are often linked to sales or sales, and the rebate ratio enjoyed by dealers varies. Increases with an increase in sales volume or sales.

2. Improve the market

In fact, this is a form in which kickbacks exert their control function. In addition to being tied to sales volume or sales, rebates will also be aligned with market goals, such as increasing market share, improving network building, and improving sales management.

3. Accelerated payment

A discount method that directly links the discount to the total payment.

4. Expand delivery volume

This rebate usually takes the form of a cash return, similar to a price subsidy. In most cases, this rebate is divided into two parts, one part is cash encashment, and the other part is rebate after a period of time, based on the total sales or sales during this period.

5. Brand promotion

This kind of rebate is sometimes called "advertising subsidy". It is linked to sales volume or sales, and the rebate ratio is determined with reference to the actual advertising demand in the subsidy market. ; It should be noted that this kind of rebate coexists with sales or sales rebate, and the proportional relationship between the two parts of the rebate in different markets is not consistent.

6. Goal Achievement

Periodic rebates are specially formulated to cooperate with the completion of the company's periodic sales targets. For example, in order to encourage dealers to purchase goods and increase profits and inventory, companies can adopt a phased rebate policy. If dealers purchase goods after this period, they will no longer enjoy this rebate policy.

The above content introduces the knowledge about what rebate means and the purpose of rebate. In addition, you can also understand the difference between agency sales and distribution. Which method saves money? For more financial knowledge, please continue to pay attention to Winner Wealth Network.