Collection of promotional activity summary report sample essays

Promotional activities can be seen everywhere in life. We can buy cheaper items through promotional activities. So do you have any summary of promotional activities? The following is a "Promotional Activity Summary Report" compiled by me. "Collection of Sample Essays" is for reference only. Everyone is welcome to read this article. Collection of promotional activity summary report templates (1)

1. For the initial period of opening, conduct a second visit every morning and try to sign back all the agreements.

2. Visit strangers in the afternoon. Use the Yellow Pages query to divide regions by industry, company, and geographical location. Make 50 unknown calls every day to visit customers in need.

3. With the hotel as the center and a radius of 1 kilometer, making strangers visits and sweeping the floor, especially in the early stages of the opening of the hotel, requires the joint efforts of all personnel to participate in the sales team, especially During the off-season, pictures of the conference should be prepared as early as possible for publicity, and try to send out as many promotional pages and pictures as possible.

4. xx online promotion is a long-term basic content. Considering that the promotional price of xx’s standard rooms in the initial stage of opening is x yuan/day, other room types on the Internet can be used as selling points.

5. Other hotel sales staff should try their best to understand the customer types and companies of surrounding hotels and understand this information through certain channels, including opening up internal relationships to understand the prices, room types, and grades of peer hotels. , star rating, catering and conference rooms, and make a detailed comparison of the hotel's location.

6. During the opening period, 5 free trial rooms (according to the total number of rooms x 1) should be prepared for free distribution to customers with certain potential.

7. According to each The customer information visited is systematically classified. In particular, invitation letters are issued to customers with certain potential, and the invitation letters are calculated based on x people and prepared for x people.

8. Those with a good image can serve as welcome guests.

9. Decorating the room includes placing flowers, writing VIP cards, and turning on the TV in the room.

10. Play promotional pictures in the lobby of the hotel, including introductions to the main store or the hotel's rooms, equipment and facilities, catering and hotel services.

11. The general manager gave a welcome speech.

12. Making meaningful games requires conception.

13. Give business cards, conduct a second visit, and effectively promote customers. Collection of promotional activity summary report examples (2)

This activity achieved great results through the support of leaders at all levels of the company and the concerted efforts of colleagues. It was an exciting three days from x, month x to Adhering to the people-oriented service concept. Current promotional activities are often not paid attention to by consumers, and consumers are not enthusiastic about participating, which can easily lead to poor promotion results. In fact, it is not the problem that the promotion itself is not attractive, but because there are too many current promotional activities, which are too boring and chaotic. , some activities did not clearly express the core benefits of the promotional activities in the publicity, and the publicity and execution were not strong enough. However, our three-day activities overcame the above shortcomings and achieved the purpose of stabilizing the loyal consumer group. On-site prize promotions are more It is an important means to increase the purchasing desire and attract popularity at the event site, strengthen the external image of the pharmacy, and expand the popularity. The specific feelings are as follows:

Each special hall can use pop posters and discount boards to promote prices and discount information to brighten the atmosphere. The theme is unified - "One" is polite! (Department manager cooperates in implementation)

1. Adequate preparations have laid a good foundation for promotional activities

This activity used leaflet delivery, word-of-mouth beer promotion, and high-density dumping at each household, *** The total number of flyers is approximately 10,000 copies, and promotional advertisements are also issued.

Hang banners and slogans focusing on activity content in the pharmacy. After the event site is arranged, in order to promote the event in an orderly manner and attract more people to participate, a free clinic testing service desk, information desk, gift distribution desk, and lottery box are also set up at the entrance of the pharmacy. etc. What is even more sensational is the performance effects of Northeast Duo, acrobatic troupe, drama and other stage forms. The personnel are densely packed, the rhythm of the activities is well controlled, the order of the scene is maintained, the customers are guided into the store to participate in the activities, and materials and prizes are distributed. Register and sign promptly. This new marketing model has brought some new ideas to consumers, enabled Shanxian citizens to fully understand Yutian, strengthened the external image of the pharmacy, and expanded its popularity.

2. The people-oriented service concept has won the applause of customers

The main targets of this promotional activity are: community residents around our store, factory employees, and shop residents. In specific operations, special prices and discounts have the greatest influence on some sensitive consumer groups. In particular, special prices on some sensitive drugs can easily get twice the result with half the effort. The corresponding delivery can allow consumers to enjoy the benefits of their consumption. Value, to achieve the purpose of stabilizing a loyal consumer group. On-site prize promotion is an important means to increase the desire to purchase at the event and attract popularity, and is a guarantee for the success of the event. In particular, the first hundred customers were given six eggs and a lottery for purchasing medicines. The first impression the customers received when they entered the door was "Wow, what a deal! There is something for free!" This people-oriented service concept won applause from customers. The growth of this event is mainly due to capturing customers' demand for gifts. The only way out is to increase the unit price per customer. What can affect the unit price per customer? Gifts. Only gifts can affect the unit price per customer. Such activities are a great boost to pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

In accordance with the requirements of the Propaganda Department of the Central Committee of the Communist Party of China, the Propaganda Department of the Provincial Party Committee and the Propaganda Department of the Municipal Party Committee on carrying out the "Three Everything" theme education activities, since the launch of the activity, we have insisted on carrying out large-scale discussions, grassroots actions, and innovative practices The "three major activities" of the activity are the carrier, focusing on the implementation of learning and education throughout, deepening the masses and serving the masses, solving problems and improving work throughout, theoretical research and system innovation throughout, ensuring the healthy and normal operation of the activities, The summary report on the work of carrying out the "Three Everything" themed educational activities is now as follows:

3. Taking this as an opportunity, let smile become my bright business card

Through this activity Development has made me fully understand: care is no matter how big or small, and service is endless. For every customer who enters the store, he should give the kindest smile and the warmest caring greetings as soon as possible. When talking to customers, use civilized language and friendly tone, and consciously use "service language", with the word "please" first and the word "thank you" constantly. Starting from caring for customers in every detail, to endless service etiquette. Our Yutian store will always keep "care" in mind. Especially in this event, I took the initiative to strengthen communication with customers and understand what customers think and need! This enabled me to take the initiative to introduce and promote the company's medicines and equipment, proactively answer customers' questions, and let customers feel comfortable buying medicines. I can also learn more about medicines in the process! And I can also find my own shortcomings in sales, especially in my understanding of medicines, and there are some blind spots. This is an opportunity to encourage me to study medical medicine hard in my future work. Drug knowledge, understand the uses and precautions of each drug, work with peace of mind, exercise hard, standardize my services, improve service quality, and let my smile become my bright business card.

Shoot the bow vigorously and walk with Yutian Pharmacy. The eagle's ideal is lofty, soaring into the sky; the bird's career is heroic, fighting against the sky. The biggest source of energy in my life is the pursuit of beautiful ideals, and the most inspiring passion for me is the heroic Yutian career. Full of longing and hope for the future, and full of enthusiasm for Yutian's career, I am proud to have entered the Yutian company I have dreamed of, and I am excited to finally have a stage to practice myself. I will devote myself to what I love so much. In this hot land, closely connect your own life value with Yutian's career, and use your high-pitched voice and magnificent brilliance to compose the youthful movement of a Yutian employee.

The Mid-Autumn Festival and National Day are days for family reunions and family affection. They are also the golden sales period for health care products. The market will focus on key pharmacies to carry out promotional activities to buy and give away, in exchange for pharmacies to Promotional policies, terminal displays and a series of market construction activities provide our company with preferential or free support to increase the sales of our health care products. Promotional activity summary report sample collection (3)

Cosmetics promotion plan, good products can make more customers understand, if you don’t know how to promote, it will affect the company’s profits. There are many cosmetics promotion plans now , are also being used, because in order to better sell cosmetics, our promotion plans must also be differentiated.

At the moment, the market demand for cosmetics is very large. Most women and men are using it. The market competition is also fierce. In addition to creating differentiation from a brand perspective, our cosmetics companies should ask why customers should choose you instead of If we choose other brands, we also have to do promotional activities during our business activities.

1. Psychological Illusion: Change of Discount

Illusion discount can bring different psychological feelings to customers. For example, a skin care store can turn "30% off" into "Spending 100 yuan to buy a product worth 130 yuan" is equivalent to a discount, but it tells consumers that "I am selling a special offer, not a discounted product."

2. Optical Illusion: Critical Price

It is a common promotional method used by most cosmetics stores, such as changing "10 yuan" to "9.9 yuan", which leads to consumption The user's visual illusion, thereby creating a preferential psychological experience.

3. Visual Illusion: A Moment of Gold

Formulate a short-term special promotion plan. For example, specialty stores can carry out "Special Products 1" during "Double 11" The short-term timely promotion of "10% off for children", although consumers' limited-time sales are limited, the passenger volume can generate "limited" business opportunities.

4. The illusion of limited-time sales: stepped prices

To put it bluntly, stepped prices mean that consumers are automatically anxious, and the price of the product changes step by step as time passes. . For example: a new product is sold at 50% off on the first day of release, 40% off on the next day, 30% off on the fifth day, 20% off on the fourth day, 10% off on the fourth day, and sold at the current price on the sixth day, which leads to this kind of situation for consumers. The sense of crisis that "the sooner you buy, the better the deal".

5. Give up the small and choose the big: a special discount of 1 yuan

This is a common promotion method in many skin care stores, similar to the "limited time flash sale", that is, several products are worth around 10 yuan. products, participate in the promotion with the "1 Yuan Special" activity. Although these products appear to be loss-making, the attracted consumers can generate sales, causing profits to increase rather than decrease.

6. Two-way cost-effectiveness: price reduction

7. Exchange gifts for "any good luck"

For example, in Christmas promotion activities , consumers who purchase over 88 yuan can enjoy this Christmas gift activity, which will give them the opportunity to shake the Christmas tree and collect Christmas gifts. Each time the tree is shaken, a number plate will drop, and each number plate will have a corresponding gift. , in this kind of gift, other gifts can be gifts that are basically given when you spend 88 yuan, and only set a number that is within the cost budget and has the lowest lottery winning rate. For example, "1225" which symbolizes Christmas is a super giant number. award.

About the cosmetics promotion plan, I will share it there. The cosmetics industry has a long history and can make profits. With the improvement of people’s living standards, the cosmetics market is definitely getting bigger and bigger, and there is a very broad space for development. For those who do Good cosmetics promotion activities are also very important.

Collection of promotional activity summary report templates (4)

The chain store or supermarket headquarters comprehensively analyzes the business information fed back by each branch and the locations that have a positive impact on sales, and carefully considers and carefully After planning, develop a unified promotion plan and issue it to each branch. The following points must be mastered when formulating a promotion plan:

1. The purpose of promotional activities must be clear

1. Establish a corporate image and participate in the market compete. Chain shopping malls or supermarkets should take advantage of their multi-branch scale operations and formulate unified promotional activities. In this way, some branches with poor operating performance can gain support from the advertising industry and win over consumers. Chain enterprises use large-scale promotional activities and corporate image publicity to increase the company's visibility, expand the company's influence in the minds of consumers, and gain consumers' recognition of the company.

2. Stimulate consumption and increase sales. During the normal sales stage of the enterprise, one or several promotional measures are adopted to add fuel to the flames to increase sales.

3. Optimize the product structure and sell unsalable products to adjust the inventory structure and accelerate capital flow.

4. Introduce new products to customers. Promotional activities jointly participated in by manufacturers and joint manufacturers can directly recommend new products to consumers. Strong goods promote new consumption concepts, new fashions, new lifestyles and corresponding new products. In shortening the process of accepting a certain concept of life, they not only popularize new products but also enable businesses to gain profits.

2. Determine the scale of promotion

Calculate the promotional expenses and carry out various promotional activities. The size of the expenses is proportional to the scale of the promotion. Most of these necessary expenses are used to stimulate sales. Such as discounts, gifts, price reductions, etc. Since these expenses must be compensated from sales, the formulation of promotional activities must take into account the actual affordability of the enterprise.

3. Determine the scope of beneficiaries of promotional activities

Promotional activities can be targeted at any customer who enters the store for shopping, or it can be a selected group of people who participate in shopping. For example, when the mall reduces prices across the board, it targets all customers who come to the store to shop; if a large-scale purchase discount activity is adopted, customers must purchase goods in a specified amount before they can enjoy the profit; if some special activities are organized, then only by participating in the activities Only people can benefit. In short, no matter which method is adopted, the promotion plan must be clear and specific, and at the same time, there must be eye-catching reminders in the advertising to make customers understand the content of the promotion activities.

4. Timely setting of preliminary preparations

Every promotional activity, regardless of its scale or length, must make all preparations in advance.

1. Planning and formulation of plans.

2. Modification of product price tags.

3. Preparation, printing and distribution of square-character publicity materials;

4. Design, production and placement of advertisements;

5. Personnel at the business premises Deployment and work organization.

6. Implementation of product inventory quantity and sales forecast.

5. Setting the time of promotional activities

The time of promotional activities should be adjusted to local conditions and timely conditions based on the characteristics of the products being promoted.

1. Promotional activities are usually arranged during holidays, and the start and end times are basically synchronized with the holidays, or they may start a few days in advance and end a few days later.

2. Generally speaking, it is advisable to choose a time of 7 days for promotional activities of a certain type or several commodities.

3. Promotional activities with prominent themes adopted by large department stores usually last for a long time, usually about a month. Collection of promotional activity summary report examples (5)

This event lasted from x month x day, xx year to x month x day, xx year, ***x days of activity time, total sales of xx yuan, Quarter-on-quarter growth rate x.

The event schedule closely follows the New Year's Day holiday. Similarly, between x day and 1x day, the average turnover of xx yuan for three consecutive days also occurred, and this pattern continued to x month x day .

The preliminary publicity expenses for this event are xx yuan for the full back cover of "xx Issue" on x month x, x yuan for display panels and Judging from the distribution situation, the single-year consumption amount has increased, but the consumption amount is concentrated.

The quantity of gifts distributed is x less than the actual estimated quantity.

Judging from the above situation

1. Media selection

This event has shortcomings in the selection of media platforms. The turnover should show an increasing trend on New Year’s Eve. , especially driven by promotional activities, sales growth should be obvious. From the data point of view, our media selection has a narrow scope of propaganda and deviation from the target group.

Our main focus is fashion and leisure slogans, targeting fashionable women and young groups. In terms of media selection, we should also choose platforms with high visibility in the media. Suitable for shopping malls and target groups.

2. Lack of planning

Promotional activities are organized and implemented under the pressure of time. Although it has a certain market foundation, in terms of individual activities or the overall development direction and annual planning of the enterprise, There is a large deviation. A single event may not be able to do anything for the company's brand accumulation, but may seriously affect the pace of brand accumulation. For example, the prizes for this event were based on the sales records of best-selling brands. However, several best-selling brands did not participate in this event, which not only affected the intensity of the event, but also affected the cohesion of the mall.

3. There is poor coordination between the for-profit and non-profit departments

The promotion activities of the special halls on each floor cannot be regularly fed back to the planning department and special hall promotions that publicize this information to the outside. The information has become a domestic sales document, which cannot play the role of increasing brand customers, and the purpose of small profits but quick turnover has become a wishful thinking. The planning department lost the support of this information. When formulating the activity plan, it could not combine shopping mall activities with special hall activities. Not only was it independent, it even made the activities isolated. When the sales department negotiated with agents or manufacturers about the proportion of activity responsibilities, Lose ground.

4. Poor activity execution

No matter how big or small an activity is, “planning accounts for three, planning accounts for seven”, which shows the importance of activity implementation. No matter how good the strategy is, no one can To implement it, he is still waiting with zero. Employees do not have enough knowledge about promotional activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept that "activities require a large amount of capital and manpower investment to significantly increase turnover." In addition, there is no radical plan in the sales process, and the sales tasks are not broken down. "General management, rough sales" also limits the growth of sales.

5. Lack of forward-looking and fashionable performance

Members of the planning department should often go out to understand the latest market information, organize information well, and learn more about cutting-edge fashion information. Collection of Sample Reports on Promotional Activities (6)

This promotional activity also ended with the end of the holiday. Looking back on this promotional activity, colleagues from various departments worked very hard. Come and do your job well, I will also summarize this event.

Starting from the preliminary preparation activities, colleagues from various departments have been working hard. From the preparation of goods, the preparation of publicity materials, and the psychological attention to this event, everyone has completed the preliminary stage together. Affected by the epidemic, there has always been a gap between the supermarket's sales performance and the same period last year, especially in February. However, as the epidemic subsided, in April, Sales have also improved to a certain extent, but there are still some gaps compared with last year. Therefore, we pay more attention to this May Day promotion. I hope it can be done well and sales can pick up. In the preliminary preparation work , everyone is also working hard to do their job well. The goods are fully prepared and the placement is done in advance. At the same time, they are also active in publicity. Whether it is advertising or logos, they all cooperate actively and do it together. During the festival Before that, the entire supermarket already had a festive atmosphere.

During the promotion process, if the shelves are empty, colleagues will actively replenish them. Some products on sale are selling well, and they will be prepared to replenish their positions in advance. All colleagues will actively cooperate. , to do the promotion work seriously. Now that the holiday is over, looking back on the promotion work during this period, it is also a fulfilling life. At the same time, it has achieved the promotion goal set at the beginning. Compared with previous years, it is not bad, and it is also a great success. We have further strengthened our confidence. Although the epidemic still has a certain impact, it is not that big. We also believe that through this promotion, the supermarket's sales will pick up in the follow-up and reach the level of previous years to improve business. Well done.

Of course, there are some minor problems in the promotion process. Although it does not affect the business, it still needs to be reflected and improved. Some work can also be done in more detail, and some preparations can also be made. We can do it more fully, and we should pay attention to it in the next promotion activity, and continue to use what we did well this time. Through promotion, we can also see the good prospects even more. The supermarket's The flow of people has also increased. At the same time, it also made me feel that more of this kind of promotional activities can be done. Especially during holidays or weekends, more small-scale promotions can be done to promote sales, increase turnover, and make supermarket sales better. And we need to constantly optimize and improve. Some previous promotional methods are also somewhat outdated. We need to find new ways to better attract customers and make supermarket promotions better.