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Summary of carnival activities
Unconsciously, a pleasant and interesting activity came to an end. I believe everyone has gained something. You can record these feelings in the activity summary. So what kind of activity summary is appropriate? The following is a summary essay (generally 5 articles) of carnival activities that I carefully arranged. Welcome to read, I hope you will like it.
Carnival activities summary 1 1. Related issues in the early stage of the carnival
The overall preparation for the (1) activity was rather hasty, and it took 12 days from 15 to 10 on October 27th, and the activity planning plan was completed at noon that day, so the activity plan was not perfect.
(2) The publicity method is too simple and the publicity effect is not obvious. On the 27th day of the activity, most students are studying and thinking, and the number of parents of foreign students is small. There are three traditional ways to promote activities: newspapers, on-site packaging and leaflets. The warm-up preparation is not sufficient, and there is subjective speculation about the publicity effect.
(3) We failed to grasp the publicity effect in the early stage of the incident, relied too much on the media publicity of New Express, overestimated its publicity influence, failed to make a correct judgment, and timely increased or changed the publicity methods to make better publicity choices.
(4) Lack of packaging experience at the event site caused the memorial archway to be delayed.
(5) Insufficient communication with advertising partners, and indecisive operation on specific matters, which affects the publicity process.
(6) There is still a lack of rigor in the consideration of media propaganda words, and there are almost irreparable low-level errors in the half-page advertisements of New Express.
(7) The subjectivity of dress-up at the event site is unclear, lacking fresh highlights, and the form is too conservative, which has failed to attract attention among the target publicity objects and has become a topic.
(8) The preparation of riddles is not sufficient, and the activities are set repeatedly, which brings pressure to the implementation.
(9) During the activity, the change of cooperative organization mode (New Express organized schools to throw brochures/participate in exhibitions and put advertisements in New Express) led to the slow progress of the overall activity.
Two. Activity summary and analysis
Activity marketing is mainly divided into three key links: pre-activity warming-up, activity content setting and integrated organization mode.
(1) Selection of publicity methods
Advertising can be divided into coverage type and precision type. The overall coverage type of this activity is relatively heavy, mainly focusing on advertising the New Express, with a single form, a traditional way and a relatively general effect. In view of the lack of preparation time for the event, the accurate advertising of this event is relatively extensive and the implementation is insufficient. The main performance is that the activity information is conveyed to students through teachers in city schools, and the implementation is not in place.
The choice of propaganda methods must adhere to the principle of "entering the contact surface of propaganda objects" Accurate publicity is based on the study of the daily contact surface of the propaganda object, and achieves the most effective effect in the simplest way.
(2) the choice of marketing means
According to the integrated target groups: students, parents and Guangdong Education City itself, this activity is very beneficial to cross-border marketing, emotional marketing, love marketing, knowledge marketing, event marketing and celebrity effect marketing.
A. Cross-border marketing: train schools, restaurants and famous clothing stores in the city, and integrate cross-border marketing in one activity. For example, "people registered in the training school can get a coupon of 100 yuan in their hometown in Shandong" and "if they spend enough money in 300 yuan in their hometown in Shandong, they can get a coupon of 100 yuan in Guangdong Education City (universal in the whole city)".
B. Emotional marketing: The emotional appeal between students and parents can easily become a sharp weapon in our marketing. By means of "my son cooks and my mother eats" and "helping my mother choose clothes", we will fully mobilize the resources of students in training schools, and offer discounts to training schools and cooperative stores to benefit old customers, drive new customers and attract the participation of surrounding parents.
C. Love marketing: One of the activities, "Love Charity Sale", belongs to the category of love marketing. Parents are eager to establish a positive image in their children's minds, and love marketing caters to such psychological needs. For example, "charity sale" and "charity donors" can receive course coupons, discount meals for love, coupons for love clothes, etc. in the Education City.
D knowledge marketing: "Teaching solve riddles on the lanterns" is a knowledge marketing activity. Although it failed to form a theme-based activity, it added color to the activity. Knowledge marketing refers to injecting knowledge into the marketing process to help consumers increase their knowledge, thus achieving the purpose of influencing consumers and spreading brands.
E. Event marketing: Celebrity effect marketing can be used as a kind of event marketing to create a relatively topical event, arouse the discussion of the publicity target group and enhance its influence. The event marketing scope of Guangdong Education City is for nearby families, such as "Teaching Debate between Principal of Dongfeng East Road Primary and Secondary School and Principal of Zhixin Middle School".
③ Dress for the event.
The publicity and dress-up at the event site mainly lies in being close to the psychology of the propaganda object, grasping the curious eyes, taking "being seen" as the first priority and "simple and clear introduction" as the key. There are various means in society, so it is difficult to arouse people's curiosity about publicity. In the form of publicity, we should either use a "bigger" visual impact scale (such as the 7-layer T-shirt of Inspur Washing Powder) or use an "updated" publicity form to strictly implement the distinctive theme from beginning to end.
The scene of this activity is dominated by cartoon images loved by primary and secondary school students and festive atmosphere that parents are keen on, but the theme of the whole activity is not particularly vivid, which can't cause people in the past to stop and discuss and pass it on by word of mouth.
As for the content of this activity, starting from the "platform" thinking, "I set up a stage and you sing a play" involves the activities organized by the Education City itself, only "teaching solve riddles on the lanterns". It lightens the burden of many activities, increases the uncertainty of the effect on the day of the activity, and overestimates the influence of the New Express activity.
The content of the activity is not as much as possible. It should be the finishing touch, and the theme should be set off with the content of "highlighting key points and highlighting key points" to enhance the recognition of the whole activity, which is easy to be remembered by the crowd in publicity. Integrated organization mode:
(1) cooperative organization channels
There are many cooperative units in this activity, which is very conducive to the promotion of cooperation channels and saves a lot of manpower and material resources. As the organizer of this activity, New Express is a very wise move. Make full use of the media publicity channels of New Express.
The publicity channels of another group of training schools participating in the cooperation have not been well utilized. Official website, Weibo, the brand training schools in the forum, as well as the introduction of activities and teachers' classroom activities in the leaflets of our school, have not made full use of the consideration of developing surrounding schools as a publicity window for long-term activities.
Carnival activity summary 2( 1) planning
There are some shortcomings in the pre-planning of carnival. This is the first time to hold a community carnival, so it needs more time to prepare, but the community department spent more time preparing the planning book during the summer vacation. And the content of the planning book is not very systematic. But it was revised later, and the effect was much better. It is worth mentioning that planning should clearly arrange which departments cooperate with each work, rather than just staying in their own departments; After planning, relevant materials should be discussed and submitted at the regular meeting.
(2) Publicity
The publicity work of this carnival is well done. The overall posters and posters of various organizations are very good, and radio stations and TV stations have also received good results. However, there are still some problems in some details. For example, in posters of various societies, some specifications are incorrect, leaving blank on the poster frame, or even putting the original poster on the poster frame without taking it down. Seeing the original poster at the border will greatly affect the effect. And there are few posters with low quality. It is hoped that the club department will remind and review the posters before they are exhibited, and pay more attention to the exhibition of posters in order to improve the quality of posters.
③ Carnival
The atmosphere of the carnival that day was very good, and most of the students who participated were enthusiastic. The number of participants is also quite large, which is basically similar to the expected number. But there are also several problems, such as congestion. The booth setting of carnival is unreasonable. Although the special circumstances are different from what we expected, we should also think about the response plan here, which is of great use to our future work. There is also the distribution of people. Most students are crowded in front of the library. Of course, this is inevitable, and the street dance performance is indeed the most impressive. If we really can't make the crowd more evenly distributed, we can consider adjusting the layout of the booth to make more room for the street dance club.
There is also the sound effect of the day can not be in place. This is just a strategy, which is difficult to control, but should be avoided as much as possible. If possible, just test before the activity and find other ways to solve the problem. At least have this awareness to avoid sports problems.
On the same day, some organizations reported that compared with previous years, the recruitment situation of this carnival was not ideal. This is mainly reflected in the insufficient number of applicants. The club department needs to think and analyze the reasons for this situation, and see which link has a problem, or just a normal individual situation. This problem needs attention.
There is also a display board playback at the end of the day. There is not much problem here, but it can be done better. This aspect should be taken into account when planning. If there are not enough volunteers, we can consider whether we can arrange them in advance, and some exhibition boards can be handled by the community itself.
On the whole
Generally speaking, the carnival was well organized, and most students and clubs expressed satisfaction. The atmosphere at the scene is quite good, which can be said to be a good starting point for reference. The club department has spent a lot of time and energy here, and it is quite worthy of recognition and appreciation to achieve such an effect. I hope the minister can continue to work hard, sum up experience, communicate with the members more, and cheer for the construction of the club department!
Summary of carnival activities III. When spring is in full bloom, it is full of charm. In order to enliven the campus cultural atmosphere, show girls' elegant demeanour, build communication ties between girls and between boys and girls, help girls grow into talents, and let girls' charm fly with their dreams in the spring breeze in March. We actively carried out a series of activities of Happy Carnival for Girls' Day.
First, the pre-publicity of Happy Carnival:
In order to successfully hold the Happy Carnival, members of our department borrowed the power of the network in their daily management work and let more people know about the "Happy Carnival" of our Girls' Day activities through the publicity of Weibo. In addition, our department cooperated with the Female Student Department of North China University of Water Resources and Hydropower to launch the "Happy Carnival" poster. A series of publicity activities made most girls actively participate in the activities, which laid a good foundation for the success of this activity.
Second, the activity process
In order to let the girls actively participate, our department organized and designed fun games. At 8: 30 pm on March 7, the "Happy Carnival" officially began. According to the procedures prepared in advance and the organization of our staff, the activity went very smoothly and the atmosphere was warm.
Third, reflection activities:
By organizing and participating in activities, the etiquette department summarized the following experiences and lessons. We didn't arrange the time reasonably enough, so the activity was postponed. Although we encountered some difficulties in the preparation and implementation of this activity, we all overcame them one by one, which not only exercised our ability, but also made our "Happy Carnival" prosperous.
Of course, there are still many problems and deficiencies in our work and activities. We will continue to work hard, foster strengths and avoid weaknesses, improve shortcomings and deficiencies, and achieve more excellent results in future activities and work.
Carnival activities summary 4 Overview:
With the strong support of the Youth League Committee and the Federation of College Students' Associations, the exhibition of 65438 Children's Handicraft Club was successfully concluded on the afternoon of February 8, achieving the expected purpose.
Activity flow:
On the morning of the activity, community members received tents, community flags and brands together. After arriving at the designated place, with the help of the staff of the Social Welfare Association, everyone set up the tent together. Then it took less than an hour to prepare and arrange the representative works of the community and the small games to be played on the day of the event. At nine o'clock, after receiving the park ticket, the activity officially began.
At the beginning of the activity, many students came to ask questions and participate in small games. Many students interested in handcraft came to visit and show their works, and actively participated in handcraft teaching activities. Quite a few students took part in the small game of throwing table tennis and hooking bottles. Because the small game is very interesting, all participants have a good time, and those who successfully complete the small game will receive corresponding garden coupons. Because too many people participated in the game, the lottery tickets received in the morning were distributed quickly, and there were not many left, so we had to stop the small game activities. As for hand-making, as long as participants use paper to make difficult origami, they will get a garden ticket. This activity also attracted many people to participate, so that by the end of the day, countless origami were left, which also showed the success of the activity. In the afternoon, besides playing small games, we also began to teach handicrafts, which attracted many interested students to participate. Through the guidance of club members, they all learned the handicrafts they were interested in, and the club gave them all their own handicrafts, and the participants left with satisfaction. By four o'clock in the afternoon, the tickets had basically been distributed, and the members of the club were very tired and hard, so everyone packed their bags and ended the activity. Self-assessment:
Generally speaking, our children's handicraft society exhibition has been very successful at all stages. The reasons for success are summarized as follows:
1, better prepared
"Everything is established in advance, and it will be abolished if it is not planned" has been fully reflected in this activity. It is because of thorough consideration, planning and preparation that this activity has the premise of success.
2. Close cooperation
Active assistance and efforts in many aspects are the guarantee for the completion of the activities. Although everyone worked hard during the activity, everyone was United and active and made great contributions to the activity.
At the same time, there are some shortcomings in the activity. For example, the number of people attending this activity is obviously insufficient, which leads to some confusion at the event site and everyone feels a little overwhelmed; More importantly, the displayed community works are not good enough, and more people are playing small games instead of visiting the works.
Activity results:
1. Successfully completed the "Community Carnival" garden party, strengthened the construction of campus culture and enlivened the campus atmosphere.
2. Fully demonstrated the characteristics of the community, and achieved the purpose of promoting the handicraft society and expanding the influence of the community.
3. Recruited 16 new members to join the handicraft club, which injected fresh blood into the handicraft club.
4. Entertained the students who participated in the carnival activities, and made them have fun in the activities.
Although everyone worked hard, the members of the club got a good exercise because of this activity.
Conclusion:
Thank you for providing this activity, which has fully demonstrated our community.
Thank you to the members of the club who worked hard at the event. You are an important reason for the success of this event.
Summary of Carnival Activities 5 20xx On the afternoon of April 28th-30th, our school successfully launched carnival games.
In order to establish students' self-confidence, cultivate children's cultural and artistic quality and aesthetic taste, let children spread their imagination wings and give full play to their creativity. Before the activity, the teacher collected the games that students are interested in in in life, and improved them according to the games, and finally determined eight projects, which fully reflected the subject characteristics of art and had interesting elements.
The game of "Super Change" is played with happy laughter. This attitude of breaking the rules and pioneering thinking allows students to "cooperate in competition and compete in cooperation". The competition made everyone feel the pressure of competition, on the other hand, they also experienced warmth and happiness.
The "three-dimensional building" game emphasizes the flexibility and patience of students' hands. Students' patience and control can be exercised through games.
"You guess I draw", "Creative jigsaw puzzle", "Painting relay-you guess I draw and he cuts" and "Creative origami" guide students to exert their imagination, explore their creative potential and develop their creative imagination in game activities. Through this activity, students are trained to exercise their spirit of struggle in the activity. At the same time, let students develop a good sense of team in the activities.
Students grope for experience in the game and quickly enter the game role. Through this activity, I deeply realized that to unite and cooperate, individual strength is very small, and even the most difficult things can be solved smoothly through unity and relying on collective strength; No matter what you do, you must have a plan and be fully prepared; Learn to improvise.
Through these games, students can relax and immerse themselves in the fun of the game. Participating in the competition not only exercised my body and mind, but also gave my body a rest, which was deeply loved by my classmates.
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