What is the reason for the rapid growth of live e-commerce sales in 2022?

1. Policy support: In 2022, government departments issued a series of policies to encourage the development of e-commerce and new retail industries, creating a good policy environment for live e-commerce.

2. Changes in consumer demand: With the popularity of the Internet and changes in consumers' shopping habits, in 2022, people can't go out in special periods, and more and more people choose online shopping, especially live e-commerce, a new shopping method with real-time interaction and real experience, which is more in line with consumers' shopping needs at that time.

3. Epidemic impact: In 2022, affected by the COVID-19 epidemic, the sales of offline stores were restricted to some extent, and live e-commerce became an important channel for merchants to sell goods, further promoting the growth of live e-commerce sales.