What's the point of ice and snow test drive, from exclusive luxury brands to routine winter events?

In the cold winter, why don't you go home and lie on the hot kang without an early holiday, and go to the ice and snow in a hurry?

this has to start from long? long? long? time? Ago, talk about it.

At that time, four-wheel drive was still a rarity, and snow chains were the brothers in the world of ice and snow. Cars that could rattle on the ice were all high-grade goods.

remember the word advanced.

At that time, the ice and snow test drive was still the exclusive activity of luxury brands. First, ordinary brands didn't have the money to do it, and second, it felt really meaningless. They didn't have four-wheel drive, so why not have an ice and snow test drive?

remember the word luxury.

Over time, the ice and snow test drive has become an advanced and luxurious representative activity, and everyone thinks that brands with little skill and strength are afraid to engage in ice and snow test drive easily.

but, wrong.

Since the Spring Festival in 214, the automobile market in China has reached the peak of its life, and the annual production and sales preparation of passenger cars nationwide has hit a super height of 3 million.

This means that the pace of car companies making money in the China market has begun to hit a new height. How high is it? It is higher than Laogao. In a few years, a number of automobile brands with annual production and sales of millions have been born, and it is only a single market in China.

It is said that men become bad when they have money, and car companies do things when they have money. Ice and snow test drive has become a good way to highlight brand tonality, improve brand height, boost brand strength and strengthen the sense of honor of car owners.

In retrospect, domestic car companies held ice and snow test drives one after another, and this series joined in the fun to catch up with Zotye's ice and snow test drive. In retrospect, it was amazing.

Zotye became popular in China with Land Rover Aurora and Porsche macan, and its sales soared, but it didn't have its own four-wheel drive system, so during the ice and snow test drive, it saw key equipment such as snow chains and steel nails, and also prepared rescue vehicles at any time.

to tell the truth, it's really a little difficult for others' public relations companies, but who makes Party A's father rich?

can you really do whatever you want with money? That's right! It's good to have money.

After so many years, Zotye is basically silent, and now ice and snow test drive has become one of the necessary options for major brands every year.

According to incomplete statistics (colleagues are not here, and the gossip meeting is incomplete), as of this writing, more than ten brands such as Mercedes-Benz, Audi, BMW and Changan have unlocked the achievements of the ice and snow test drive in 219.

after screening in 219, most of the brands that still have the money and energy to do the ice and snow test drive are still good brands, but the problem is that everyone knows about the ice and snow test drive, but what is the practical significance?

The ice and snow test drive, as its name implies, is spinning and jumping on the ice, and I closed my eyes ~

According to this series, it was retrieved from several search servers. The original purpose of the ice and snow test drive is safety and handling, especially handling. After all, no one will arrange for you to crash and play on the ice and snow roadside.

As the saying goes, "Who can't step on the gas pedal?"

when you get to the snowy road, stepping on the gas pedal is a university question. The sudden acceleration will definitely get out of control. Whether you are a full-time four-wheel drive or a timely four-wheel drive, as long as you refuel indiscriminately, it will be a der drift.

The earliest ice and snow test drive is mostly left for customers to experience, because the grip reduced to the minimum by ice and snow can make drivers feel the handling and stability of the vehicle more easily, and the sensory experience is very direct.

a small part of the time is given to professional automobile media to make real experience and report on the stable performance of vehicles in an extremely uncontrollable environment.

at this time, the significance of ice and snow test drive is very necessary, which can obviously open the gap between skilled and unskilled brands.

as an ordinary consumer who has not been invited to experience the ice and snow test drive, how can you tell the performance of various models in the snow?

The most direct thing is to look at the four-wheel drive system. At present, the four-wheel drive systems of Audi, Jeep and Land Rover are still the top in the industry. If you suffer from ice and snow all the year round, just choose these brands with four-wheel drive systems.

go on with the previous topic.

do you remember two key words that you should remember? Advanced and luxurious.

Because of the high cost of the four-wheel drive system and the high activity cost in the early years, the ice and snow test drive is an exclusive project of a few brands. With the increase of domestic passenger car sales, the brands are well funded, and the brand competition is becoming more and more fierce. Holding an ice and snow test drive, which can link their brands with high-end and luxury, has become a project that the brand public relations department is very willing to allocate budget.

In this way, everyone is driving in ice and snow, as if any brand can complete this arduous task.

Just like Zotye mentioned just now, there is no four-wheel drive system, and you have to play an ice and snow test drive when you drive steel nails, install snow chains and dig special lanes. Finally, the report you read on the Internet is "I never expected that Zotye's two-wheel drive will perform so well on ice and snow roads!"

or the whole ice and snow test drive process, most of the test drives are driven by professional coaches, and there are few real experience links. Finally, the report you read on the Internet is "a 1,-yuan car, having fun in the ice and snow, and the four-wheel drive performance is not lost to Audi Quattro!"

If you do this, you really don't have to play. I can float a Jialing car on Heilongjiang. Do you believe it?

Having said that, let's begin to draw the key points. Although our program is basically not nutritious, it will always tell you something.

For ordinary citizens like me, the ice and snow test drive is to see whether the four-wheel drive system is stable or not.

if you are deeply troubled by the icy roadside and deeply feel that you must have a car that can control the ice and snow, I suggest that you don't look at the ice and snow test drive, but see which four-wheel drive is strong. The Audi Quattro mentioned above, as well as Jeep and Land Rover's four-wheel drive, are all great, so just choose.

if it is expensive, we still have a solution, that is, SUVs from one million to 1, are equipped with four-wheel drive system. Full-time four-wheel drive is the first choice, then manual differential lock, and finally timely four-wheel drive.

I really can't. There is a complete solution, that is, TB, buy a snow chain. We don't need that money either. We can get a snow chain in winter and have a happy Spring Festival.

finally, I need to remind you that although the rear drive is good, don't drink too much on ice and snow roads, and try to be gentle when giving oil.

then there are the friends in the south, so let's not join in the fun. There are too few times to use the four-wheel drive all year round, so don't shout, "What can I do if it snows and the road slips?" A snowball rubbed by two fingers, but also want to be on the ice and snow road? Save the money for our four-wheel drive and add oil. Doesn't it smell good?

Warm reminder of the last watch before the year:

Just take a look at the ice and snow test drive. It's good that the four-wheel drive system is enough. It's good to travel safely in winter. It's good to be happy at home during the Spring Festival. It's best to talk about gossip.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.