Can the flyer made by ppt be printed on coated paper?

How to make a really effective flyer page

At the intersection of the street or in front of the shopping mall, we will see many people handing out leaflets. But many passers-by took a look at the leaflets and threw them away, causing many leaflets to float on the street. When the wind blows, leaflets will fall everywhere, which will affect the urban environment and bring great pressure to sanitation workers. Leaflets were originally a means for manufacturers to publicize. What caused so many leaflets to be discarded on the road? From the point of view of merchants, it seems that this is because the design of business leaflets is not enough to attract people's attention, so how can we make leaflets that really attract consumers' attention effectively?

The first step is to clarify the purpose of communication.

To make an attractive leaflet, first of all, what is the focus of our publicity, brand promotion or sales increment? Only when the purpose of communication with customers is clear can we design a single page. If it is based on brand promotion, then our one-page content will provide customers with more enterprise information, and the layout should conform to the unified VI image of the enterprise; If the sales increment is the main factor, then it is necessary to present the promotion information to customers to the maximum extent in a single page, and stimulate customers' desire to buy through various pictures and inflammatory language.

The second step is to plan the content of a single page.

If the leaflet page is divided into several sections, the following key information will mainly appear: activity theme, activity content, customer service, product introduction, business introduction and enterprise introduction. At the same time, it also includes some indication information: time, place, bus route, etc.

activity theme

First of all, let's discuss the formulation of the theme of the event. Sometimes, in order to pursue visual effects, we will deliberately pursue double titles. A good title is to stand from the customer's point of view and simply state the customer's interests. For example, a gas station posted such a slogan: "No.93 gasoline at my station is 0. 15 yuan per liter." This theme is simple and clear, and it is a real promotion.

Product introduction

If some people in your customer base make purchase decisions based on product technology or product style, then the launch of new products is particularly important. A picture with a simple text description will definitely attract these people's attention.

As for the introduction of enterprises, merchants and other information, my suggestion is not to be too grandiose, and at the same time pay attention to concise and smooth words. The most intolerable thing is that there are typos on a single page, and such a trivial matter as making leaflets is so careless that customers will naturally question your sense of responsibility and then doubt your sincerity and service ability.

The third step is to determine the form of a single page.

The first thing we should do is to ask our customers not to throw our single pages into the trash can, and then encourage them to open our single pages. I can't put it down. I saw some leaflets with special shapes, some made into invitations, some made into envelopes, and some folded into the model of the China Pavilion of the Shanghai World Expo, which was quite attractive and completely subverted our inherent understanding of leaflets.

The second method is to use colors and fonts. In the use of color, we should first consider the background color. Some dazzling colors, such as black, red and yellow, are not suitable for background color, giving people a sense of oppression and weak affinity for communication with customers. White and light blue give a more comfortable feeling. There are many similarities between the font, color and layout of the leaflet and the PPT design used in our work. More than three font colors on a flyer can be very confusing. The paragraphs used for explanation should be in Song style as far as possible. Pay attention to vertical alignment when typesetting, and don't use too obvious sawtooth structure.

The fourth step is to choose the delivery method.

Beauty salons, cosmetics stores and bakeries are usually suitable for intercepting leaflets on the street, because everyone may be their target customers. This one-page distribution method does not require high quality of personnel, so just send leaflets to customers.

In addition to hiring temporary promoters to distribute leaflets on the spot, according to the different target customers and contents, you can also choose newspaper clipping and mailing. Newspaper clippings are characterized by wide dissemination and wide acceptance, but the biggest problem is that the target audience is not clear, which leads to poor pertinence. The mailing method is highly targeted. Through the analysis of the data in the previous database, the potential target customers are selected for single-page delivery.

A small leaflet bears the heavy responsibility of communication between enterprises and customers. The quality of single-page production is not only related to whether the activity goal can be achieved, but also related to the brand image of the enterprise. Therefore, there is no reason for planners not to pay attention to the design of leaflets.