How do coffee shops attract potential customers?

The best way to attract potential customers in cafes is to activate them, because most people who like to drink coffee and soak in cafes belong to young artists, so some activities for young artists will effectively concentrate some customers.

One of the activities of gathering guests in cafes: reading quietly at night.

This is an activity held by a cafe I used to like very much. Every Saturday night, after eight o'clock, I will close the door and thank the guests. Only serve the customer service who participates in quiet reading at night. Of course, if you are in the cafe at this time, as long as you take part in this activity, you won't be cleared out.

Then, between 8: 00 and 12: 00, the cafe will play very soft music, and then everyone who takes part in the activity will get a cup of coffee. Then, when the whole cafe is filled with the aroma of coffee, you can hear soft music and the rustling of books. At that moment, you only felt that the night was quiet.

Sometimes at the end of the activity, several customers will be invited to share their books, which is of course voluntary. Everyone will get to know each other when sharing, and then this pleasant atmosphere will add a lot of human touch to the cafe, which will naturally attract many customers.

Of course, similar activities can become minority movies, music sharing sessions of small bands and so on. In a word, it will add a lot of literary flavor to your cafe and attract more customers.

Cafe Party Activity 2: Travel Sharing Meeting.

This is the same cafe I often go to. His family has had two sharing meetings about travel. At that time, it was really crowded with people and there was no place to live. In today's society, people still have great yearning for travel, so sharing their travel experiences will certainly attract many customers.

One of the sharing sessions of these two trips is the story of a coffee shop owner in Shanghai, who drove all the way to sell coffee and drove from Shanghai to Germany during the holidays. The other is the story of a girl walking along the Sichuan-Tibet line and teaching in Tibet. Real photos+real stories not only bring countless fans to these two people, but also add a lot of color to this cafe.

The third activity of gathering guests in cafes: manual DIY course.

This is a regular activity of Youth Travel Cafe. Every Sunday, different craftsmen will be invited to teach you how to do DIY, such as DIY manual, DIY paper, DIY leather goods, DIY oil painting and so on. Rich in variety and content, it attracts a group of customers who love handicrafts every time, which can be regarded as an increase in customers for cafes.

Cafe party activity 4: all kinds of chess and cards activities.

For example, I was temporarily dragged to a cafe to play a werewolf killing game. Although I went hand in hand, I also made some new friends through games. Occasionally, people will continue to meet in cafes and play games.

The fifth activity of gathering customers in cafes: creative market.

Through the form of creative market, many handcrafted or featured commodities can be gathered, which will attract many customers interested in novel products to visit. At the same time, cafes have become a platform for communication and trading. This is one of the most interesting activities.

In fact, it is not difficult for cafes to gather customers. Through some effective activities, it will often drive fresh customer visits. The key is how to keep customers after they visit. At this time, the personal charm of the store manager or boss or clerk is very important. How to talk to customers, how to make friends with customers, and how to make customers come frequently are all places that need to be worked hard.

In addition, for the promotion of the event, you can make corresponding notice in Douban City, and it is inevitable that the users of Douban are highly coincident with the users of cafes. Therefore, it is also a good bundled communication to show the environment, coffee or dessert of the cafe in the publicity activities. Therefore, finding out the appropriate publicity channels is also one of the ways to attract potential customers.

Of course, these examples are aimed at some small and beautiful cafes, because individuals will prefer such small cafes. Because such cafes will be more human, and cafes like Mann Coffee and Starbucks lack this taste, just a place to provide coffee drinks. But I believe that such a coffee shop does not need to attract potential customers.