What should I pay attention to when buying building materials online?

Abstract: Home online shopping has become the top three categories of Tmall sales after clothing. The choice of online shopping furniture and building materials is not only convenient, but also pays more attention to the preferential price brought by the profits saved from the rent of physical stores. However, are online shopping building materials really as meager as the store said? The so-called discount comes at a price. The wool is on the sheep, and there are many traps in online shopping for building materials, which will make buyers accidentally fall into it. There are traps in online shopping for building materials. What should I pay attention to when buying building materials online?

Trap 1: ALT

"The search interface shows that the unit price is tens of dollars and the order is thousands of dollars." Mr. Zheng, who bought a bathroom set on Taobao, said, "The promotional price of a single item is far from the actual order transaction price. The low price tag brings great psychological hints and temptations to customers entering the store. " This is one of the price traps of online shopping. At present, many home e-commerce companies cheat consumers through various "pseudo-low prices". During festivals such as March 15, Double Eleven, Double Twelve and Spring Festival. Many brands of furniture and building materials offer preferential prices online. For example, 99 yuan pre-sale product deposit 149 yuan, as well as free, cash back, lottery and other incentives. Many brands even give 2-3 discount, and the price is really attractive. E-commerce is to take advantage of the mentality that online shopping groups generally account for cheap prices, and they are taken in by low prices. As a result, they have not tasted the benefits.

In addition to the gimmicks that consumers are familiar with, such as price limit and "zero purchase", price out of stock and fictitious original price are also one of the common problems of e-commerce. Mr. Zi, the owner of a furniture online shop in Foshan, told reporters that in many industries, the profit rate of online shops is generally above 50%, because it saves the rental cost of shops. "Take furniture as an example. The original price of a single bed is about 2,000 yuan, and the promotion price is about 1.2 meters. The customer service keeps telling customers that this bed is already at a loss, and one bed earns 100 yuan. In fact, the purchase price is around 500 yuan; The so-called original price is casually filled in by the store in the system interface. " This is especially true for double eleven and double twelve. It is the only way to raise the original price 1 month in advance and then promote sales at half price.

Trap 2: spike

In addition to low discounts and zero purchases, "seconds kill" on online shopping platforms is becoming more and more common. Online merchants who carry out "second kill" activities are usually only willing to come up with a few products, sometimes even only one product. Although the price of goods is quite attractive, because there are few buyers, it is actually tantamount to snapping up.

Ms. Xiao was cheated. "I immediately snapped up the toilet of 1 yuan, and there was no money. After the refresh, the price of this toilet rose to 1500 yuan. " Ms. Xiao said that she saw the advertisement of "blood and tears for sale at a low price" on the Internet, and found that toilets, showers and faucets were all snapped up in 0 yuan, and a consumer actually bought a shower with a price of 1 0,000 at a time. She tried to click "buy" with a grain of salt, but when it came to the payment link, the computer was completely stuck and could not log in to the payment page. After refreshing, I found that all the prices have changed. "The toilet price soared to 1500 yuan. (spike) is too fake! "

In fact, with the increase in the number of online shoppers, consumers have accumulated some experience, and the so-called "second kill" is not high. "How can there be a free lunch in the world?" "How can there be such a big crab walking around?"

Trap 3: set meal

In the field of home furnishing, customized furniture is a product with infinite scenery in recent years. Since 20 15, custom-made wardrobes with complicated shapes and priced by plates have also landed online, becoming the hottest stars in Tmall and JD.COM in the form of square meter pricing packages. Because the pricing based on the projection area is simpler and clearer, which is conducive to online sales, several major brand packages are surging, and the price slogans of 599 yuan, 699 yuan, 799 yuan, 888 yuan and 899 yuan/square meter are rampant, attracting consumers to shop around.

The reporter learned from Tmall flagship stores opened by major custom furniture brands that many well-known brands have launched low-priced packages, even semi-finished products. According to the introduction of piano Tmall customer service, the 980 yuan/square meter package includes cabinets, doors, three-layer boards and clothes links, and "drawers and guide rails need to be priced at extra cost". In the low-cost customized wardrobe package launched by Dinggu Wardrobe and Margo Home, dustproof strips, anti-collision strips and guide rails need to be configured by themselves and charged separately. Dinggu Tmall customer service said, "The hardware is Dinggu, and the price needs to be calculated separately. The specific price will be calculated by the designer. " The customer service of Meige Home Tmall flagship store said: "A single cabinet is given a clothes pass and two partitions, and a single cabinet door is given a handle and two quick-loading door hinges. Other hardware accessories need to be equipped by themselves."

In addition to adding items, the quality of products provided by low-priced packages is also worrying. "Some custom wardrobe brands use very thin plates in order to reduce costs. The wardrobe made of this plate has poor stability. Once the wardrobe is moved, the backboard is prone to problems. " An industry insider said.

Miss Zhang, who went to Sofia for a package of 799 yuan/square meter, found that it was not as simple as expected when she started designing. Miss Zhang's wardrobe has a projected area of 5 square meters. If she only buys it home in the form of a set meal, it is difficult to meet her own needs. The designer suggested adding a drawer 220 yuan; 350 yuan added to a pair of damping doors; Add a mirror 780 yuan; Adding a "L Zone" section, the final quotation is equivalent to 1 158 yuan/m2. Facing the designer's suggestion that "a waist line can be added to the door panel to make the whole look more beautiful", Miss Zhang shook her head, because after adding a waist line, the unit price will increase to 1.258 yuan/square meter.

Trap 4: Pre-sale

Pre-sale is a new way of playing in furniture industry in recent two years. On the eve of the "double 1 1" promotion war, all kinds of home furnishing enterprises often hang time cards on the homepage of flagship stores to remind consumers in advance. For example, 99 yuan pre-sale products launched by furniture enterprises such as Wood Industry, Quanyou Home, Huari Furniture and Chivas, and activities such as grabbing 1 yuan coupons launched by building materials enterprises such as Jiumu and Wrigley Sanitary Ware.

Ma Canxing, deputy general manager of Linshi Wood Industry, told the reporter, "Furniture e-commerce has launched a promotional game of deposit expansion in the past two years. A deposit of 99 was paid at the time of pre-sale. On that day, double 1 1 expanded to 150 yuan, and the number of lucky customers tripled, attracting the attention of many consumers, especially when the price of a piece of furniture was not high, the deposit became several times deducted, which was particularly attractive to female consumers after the 1980 s and 1990 s. "