Baicaowei’s brand story

Shen Nong tasted hundreds of herbs, each with its own flavor - the flavor of the herbs. In ancient times, the people of Li lived by hunting. As time went by, the birds and animals became more and more scarce, and people had to endure the pain of hunger. Whoever wants to get sores and diseases, in the situation with no medical treatment or medicine at that time, can only leave it to fate! Shennong couldn't bear the suffering of the people, so he led a group of subjects to the northwest mountains. He personally picked flowers and plants, put them in his mouth to taste, became familiar with the habits of various flowers and plants, and recorded them in detail: which grasses were bitter, which ones were hot, which ones were cool, which ones could satisfy hunger, and which ones could heal diseases, all were clearly written down. . In this way, Shennong finished tasting the flowers and plants in one mountain, and then went to another mountain to taste them. He tasted them for seven, seventy-nine and seventy-nine days. He tasted wheat, rice, millet, and sorghum, which could satisfy his hunger, and asked the people of Ming Dynasty to plant them, which became the later five grains. He tasted 365 kinds of medicinal herbs and wrote "Shen Nong's Materia Medica" to treat diseases for people all over the world. From then on, people all over the world could finally live and work in peace and contentment.

Just like Shen Nong tasting Baicao, we hope that Baicaowei’s high-quality products and the enjoyment culture advocated can bring taste enjoyment, health protection, sharing joy, and a moment of greed to every consumer. joie de vivre. For the appearance of Baicaowei’s new logo, we adopted a graphic with rich meanings in Chinese culture—the circle. A circle that symbolizes completeness, joy, and the fruit of a hundred herbs. At the same time, because it integrates thousands of emotions, it is an irregular organic circle. It has its own vitality, changing and growing every moment.

Baicaowei also uses a new slogan: All the flavors of life are found in Baicaowei. Thousands of years ago, Shen Nong tasted Baicao in order to benefit the people. Nowadays, Baicaowei, which originated from the spirit of Shennong, is carefully creating healthy and high-quality products in its own unique way. We identify the sweet, sour, bitter and spicy that each food can bring to people, and evoke lingering aftertaste in the tasters' hearts.