Bank Dragon Boat Festival planning activity plan

In order to ensure the smooth and successful activities, it is necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. So what problems should we pay attention to when making an activity plan? The following is the bank's Dragon Boat Festival planning activity plan I have compiled for you. I hope it will help you.

Bank Dragon Boat Festival Planning Activity Plan 1 In order to give back to customers better, xx Branch of China xx Bank specially launched a gift enjoyment plan with 20xxx card, which will give you eight gifts, enjoy the wonderful spring, summer, autumn and winter with you, and even give you a surprise of 365 days with daily gifts.

A heavy gift: courtesy when dealing with cards

Xx credit card successfully applied for Dragon Boat Festival in 20xx, and presented a beautiful gift, free of annual fee in the first year, five times in the first year and free of annual fee in the second year.

Double gift: activation card bonus gift

Get a new xx credit card for Dragon Boat Festival in 20xx. Within three months after the card issuance is approved, the credit card will be activated for consumption once, and the amount is not limited, that is, 2000 points will be given as a reward. Old customers activate consumption once and give away 1000 points.

Triple gift: bank card consumption points are polite

On the Dragon Boat Festival in 20xx, the Bank will continue to enjoy the bonus of spending points on various xx cards (xx debit card, quasi-credit card, credit card and various co-branded cards). General department stores, hotels, restaurants and other merchants spend one yuan to accumulate one point, and wholesale merchants 100 yuan to accumulate one point; The maximum single consumption limit outside the province is 20000 points; 8 points accumulated in USD account 1 USD; There are no points for collection and payment. At that time, we will provide you with four series of exquisite fashion gifts, such as exquisite women, tasteful men, happy baby and healthy life, which will make your life more quality and memorable.

Four Gifts: xx Disney Travel Gifts

On the Dragon Boat Festival in 20xx, customers with xx credit cards (including xx cards) can participate in the lucky draw as long as they spend more than 20xx yuan on their credit cards. Fifty winners will be selected from the province to visit xx Paradise, including one-day tickets, round-trip transportation expenses (the winners will pay for their own transportation expenses in Hangzhou) and two nights hotel accommodation in xx (one for two). Brush Jinsui credit card and have a good trip to xx.

Five gifts: cool gifts in hot summer days

Summer cool drinks are here! 20xx Dragon Boat Festival, spending on credit cards reached 588 yuan. Customers can get a box of cool drinks by calling to register, and 3000 copies will be delivered in the whole province until the stock lasts. (Well-known cold food chain stores in various regions provide beverage tickets)

Six Rites: Golden Autumn Celebration National Day Ceremony.

On the Dragon Boat Festival in 20xx, if you spend more than 20xx on your credit card, you will get a travel voucher with a value of 100 yuan, and the whole province will get 1000 tickets; If you swipe your card for more than 20,007 yuan, you will be presented with 300 yuan tourist vouchers, with a limited number of 500 in the province. Brush first and deliver first until the delivery is over. At the same time, during the Dragon Boat Festival, all xx card purchases can get double points.

Seven Gifts: Warm and Romantic New Year Gifts

20xx Dragon Boat Festival, Dragon Boat Festival xx joined hands with more than 20 well-known merchants in the province to carry out the activity of giving (reducing) credit cards when they are full. On the basis of discount offered by merchants, you can get a 40 yuan or 30 yuan if you spend all your money in 400 yuan or 300 yuan with a single swipe card. At the same time, the monthly bills received in June 5438+10 and February 2008 totaled 2008 yuan, and one Olympic souvenir was given. Each bill was limited to one, on a first-come-first-served basis, while stocks last.

Eight-fold gift: a gift for city card consumption

In 20xx, Jinsui City Card can enjoy preferential consumption, free car washing, fitness and beauty, tourism and leisure in more than 3,000 convenience stores in the province, as well as a series of surprises in Zhejiang Metropolitan Network in spring, summer, autumn and winter. Jinsui City Card is the first choice for city life.

The second plan of the bank's Dragon Boat Festival planning activity provides customers with all-round one-stop services in food, clothing, housing and transportation according to the consumption categories of xx credit cards-single consumption and installment consumption, as well as existing cooperative merchants.

I. Purpose of the event

Bring more convenience and preferential treatment to xx bank credit card users; Enrich the celebration atmosphere of traditional festivals and stimulate consumption; During the conversation, use existing resources to mobilize business potential; Consolidate the joint efforts of consumption, mobilize the enthusiasm of the whole people, and bundle consumption in one stop; Target audience: xx existing credit card (including debit card) users.

Second, the activity time

20xx year x month x day to x month x day.

Third, the venue.

Xx bank.

Four. Activity content

(1) Welcome the Dragon Boat Festival and send a "new" feeling.

1. Activity content: During the period of 20xx-20xx, anyone who holds a new xx credit card (quasi-credit card, credit card) with 20xx will be given a Tupperware fashion water cup, and each card will be charged to 99 yuan. During the activity, each card is limited to one.

2. Redemption process: the place to receive the prize: the counter on the first floor of the bank card center of xx Bank Business Department; How to receive the prize: the cardholder will receive the prize at the designated place with the newly applied xx credit card, POS purchase slip, shopping invoice and his/her valid certificate in 20xx; Redemption time: After the event, cardholders can redeem prizes at designated places from 20xx-20xx (except holidays).

3. Note: During the activity, each card is limited to purchase once; The number of prizes is limited, first come, first served, while stocks last.

(B) "Dragon Boat Festival musicians, xx Fuwanjia."

What should I do if I encounter "tight money" in the Dragon Boat Festival? In order to make it more convenient for xx credit card holders to buy the products they are satisfied with during holidays, during the Dragon Boat Festival, temporary quotas will be increased for users with good credit records to meet the holiday credit card demand. The term of the temporary line expires on 20xx years, x months and x days. If the temporary quota provided by xx can't meet the needs of users, you can also call the customer service of xx Bank, and the bank will be able to raise the temporary quota value for users.

Bank Dragon Boat Festival Planning Activity Plan 3 I. Event Theme: "Dragon Boat Festival Marketing"

The theme of this activity is "Dragon Boat Festival Marketing", which aims to express our sincere desire to share our efforts with high school and mass customers and create a better future together, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

Second, the activity time

20xx Dragon Boat Festival

III. Purpose of the activity

Focusing on Mid-Autumn Festival and Dragon Boat Festival, focusing on individual high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of Express Huitong, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, while expanding product coverage, promoting the multi-frequency and multi-variety use of customers, and promoting the all-round development of personal banking business; At the same time, through the "Dragon Boat Festival Marketing" activities, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

Four. Activity content

Activities mainly include the following contents:

(A) "Dragon Boat Festival marketing products happy to send" promotional gifts.

In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:

1. "Dragon Boat Festival Marketing. Self-help gift delivery "

(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.

(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.

The event gifts are purchased by the bank itself.

2. "Dragon Boat Festival marketing. Kaqing Double Festival "

(1) During the activity, the annual fee of the current year is exempted when applying for the card.

(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.

Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;

Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;

Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;

Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;

Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and packages of fast food restaurants with elegant dining environment such as McDonald's around shopping malls. These are all set by the bank itself.

Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and high-end restaurants, according to local actual conditions, and take the form of on-site gifts to customers who meet the consumption standards that day to enhance the sensational effect of the activities.

Since the activity lasts for more than one month, banks should arrange the rhythm of gift delivery reasonably and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively give gifts to customers with different cards.

3. "Dragon Boat Festival Marketing. Express Huitong preferential broadcast "

During the activity, the remittance fee for express Huitong was reduced by 20%.

(2) "Happy Dragon Boat Festival to Send Marketing Products" outlets, to carry out silverware product display and quality service activities.

Take business outlets as the unit, carry out "Dragon Boat Festival marketing, happy delivery" quality service and silverware display activities. These activities mainly include:

1. Hang publicity banners at business outlets, and post and place marketing activity posters and activity leaflets of provincial branches (issued recently) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, outlets should set up special publicity information desk and be equipped with storage guide, strengthen dynamic publicity, guide customers to handle ordinary deposit and withdrawal and payment business through self-service channels provided by banks, and actively do related exchange work.

4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) Community activities of "Happy Delivery of Dragon Boat Festival Marketing Products".

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of Mid-Autumn Festival and Dragon Boat Festival, carry out the community marketing activities of "Dragon Boat Festival Marketing, Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.

2. Determine the target customers of the community, actively expand the relevant business volume in combination with the promotion content of the activity, and effectively improve the business performance of community marketing.

(1) Actively expand express Huitong business.

Xx is the peak period for students to register for school or enroll new students. Banks can carry out marketing activities to enjoy remittance discount with student ID cards or admission notices, attract student customer groups and expand the market business of educational communities. For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business.

Xx months of personal savings. Target communities should be identified as campus communities, wholesale markets and other commercial communities, effectively grasp the seasonal characteristics of students paying tuition fees and frequent business contacts, and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed on the Dragon Boat Festival, and focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the Dragon Boat Festival, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses.

During the activity, banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(C) "Dragon Boat Festival marketing. Happy delivery "activity.

Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, seize the favorable opportunity that high-end customers have leisure to consider personal or family financial planning during the "Eleventh" period, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are:

During the 1. activities, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.

2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide discounts for customers who hold my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.

3. During the Dragon Boat Festival, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.

Verb (abbreviation for verb) activity target

Through this series of activities, our personal banking business strives to achieve the following objectives in June+10, 5438:

1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved;

2. The social popularity and utilization rate of the card have been further improved. Compared with the same period last year and September this year, the volume of credit card consumption transactions increased significantly in that month, and the proportion of peers increased on the basis of September;

3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to the best level in the same period in history;

4. The transaction volume of agency business such as self-service equipment deposit and withdrawal increased by 10% compared with September.

5. Successfully complete various business indicators.

Bank Dragon Boat Festival Planning Activity Plan 4 I. Activity Time

20xx May 18 at 3: 00 p.m. sharp.

Second, the venue of the event

XX hotel

Three. participant

All employees of XX Bank

Fourth, the rules of the game

All employees of XX Bank are divided into four groups, and the number of people in each group is basically equal. The team leader who got an A stood at the end and was responsible for guessing the words at the end of the game. The order of other players is decided by the team (the negotiation time is no more than 2 minutes). If any of them can't attend, the group will elect a leader and guess the words in the order of spades, hearts, clubs and diamonds. During the competition, XXX is responsible for timing each group. When all the players in the team have completed the physical transmission of words, the captain will guess the words, and stop counting when the captain guesses the words correctly (with the same meaning) or decides to give up.

1, performers are not allowed to use voice and mouth gestures.

2. After the performance, team members can watch it, but they are not allowed to communicate in any way.

3. Waiting players are not allowed to peek.

4. Props are not allowed to be used

People watching from the sidelines, whether they have performed or not, can only appreciate other things but can't do them.

6. Teams that violate this rule will be reminded.

7. Give one minute to prepare.

Fifth, play.

Each group lined up and stood facing the back. The two colleagues who were performing turned around, performed two steps forward and returned to the team after the performance. Performances will be performed in the form of 1 and 2, 2 and 3, 3 and 4 until the end of the game. The maximum time limit of each group is 10 minute.

Sixth, the conditions for winning the prize

When the guess is successful, the team that takes the least time is the winning team;

When all teams can't guess the correct word, the team that uses the shortest time wins.

Seven. Determination of breach of contract

1. No talking between two performers, no lip-synching, only figurative performance;

2. During the performance of the performer, other members of the team can't look back, and after the performance, they will turn to the opposite side and can't participate in the performance again;

3. If the above situation occurs, it will be regarded as a foul.

Eight. punish

Violators will be replaced by new words and time will not stop. In order to punish the illegal team, the difficulty of words will increase.

Nine, reward

Zongzi is divided into many kinds of fillings. The members of the winning group will have the right to choose their favorite taste, and the remaining groups will be distributed.

X. Matters needing attention

1, with camera and video camera-XXX

2. Buy zongzi with steamer-XXX/XXX

3. Prepare two cards and send them to everyone-XXX.

4. Make a list of team members-XXX

5, regular work-XXX

6. On-site photos and videos -XXX/XXX/XXX

7. heating zongzi during the competition-XXX

8. Prepare some sentences related to the Dragon Boat Festival.