The cultural concept of Zhejiang Aokang Shoes Co., Ltd.

Corporate culture is the "spiritual food" for employees, the "majestic gongs and drums" to boost team confidence, and the "beacon torch" for us to break the waves. Give full play to the role of corporate culture as "adhesive, catalyst and lubricant", activate the "spring water" of cultural development and melt the "layers of hard ice" of enterprise development.

After more than 20 years of development, Aokang has formed an excellent and unique corporate culture centered on "serving human progress", "century-old Aokang, global brand" and "honesty, innovation, humanism and harmony". However, in the new development stage, corporate culture also needs innovation, enrichment and perfection.

In order to ensure that the corporate culture can guide the reform, innovation and development of the enterprise, this time, on the basis of inheriting the core corporate culture, the company further combed and refined the original specific business philosophy and the success of Aokang, hoping that this will become a new starting point for employees to understand Aokang's excellent corporate culture, and through their own summary and deepening of feelings, let it make every employee love and benefit for life. At the same time, I also hope that through this sorting, refining and publicity, we can further unify our thinking, enhance cohesion, promote and enhance enterprise management, and contribute to the realization of Aokang's centennial grand goal.

Corporate mission: to serve human progress.

Keep pace with the times: "Dreams come out", and enterprises grow and progress together with customers, employees and related parties;

Keep pace with the times: constantly innovate to serve the change of human material life and the progress of human spiritual life;

Synchronize with the world: Aokang synchronizes with the world, revitalizes the national industry and realizes the vision of a world famous brand.

Corporate vision: Centennial Aokang, a global brand.

Centennial Aokang is a century-old enterprise based on the domestic market and actively expanding its overseas business. Supported by excellent technology, first-class talents and advanced culture, it has strong competitiveness, growth and vitality. It has the concept of time, and it is not only the concept of time; Emphasis is placed on the continuation of business hours and the expansion of business space.

Brand globalization and global brand are two different concepts, the former is a process and the latter is a result. Through the globalization of brand network, marketing, management and talents, "Aokang" has been widely recognized and truly become a global brand.

Core values: honesty, innovation, humanity and harmony.

Integrity: Integrity is the foundation, reliable foundation and development treasure of an enterprise. We should be honest with customers, employees, shareholders, the government and society.

Innovation: Without innovation, there is no development. Innovation is the soul of enterprise progress and the inexhaustible motive force of career progress. One is cultural innovation, the other is management innovation, and the third is technological innovation.

People-oriented: People-oriented is the key to enterprise success. People-oriented, respectful and caring people should be put in the first place in management, so that customers, employees and shareholders can become caring and caring people. Only by studying can you succeed.

Harmony: Harmony is a form of beauty, which can unite people's hearts, strength and achieve great things. Establish a harmonious working and living environment internally, establish a harmonious platform for cooperation and development externally, and contribute to the harmonious development of society.

Corporate motto: keep your word, keep your word.

Keep your word, keep your word, and match your words with your deeds. This is the same as Jeff's. President Wang Zhentao takes "keeping your word" as his motto in life. In the process of continuous development of the enterprise, his personal motto is gradually accepted by all Aokang people in the enterprise and gradually becomes the motto of the enterprise.