Advertising slogan appreciation

First, media advertising.

1. "True knowledge affects life", this advertisement of Yangcheng Evening News is full of wisdom and philosophy. The short five words give readers a strong hint: if you want to acquire real knowledge, subscribing to Yangcheng Evening News is obviously a better choice.

2. "Look at the Global Times and bring the earth home". The word "hug" makes people laugh. You don't have to spend money to travel. As long as you own the Global Times, you own the whole earth. Wait for a long knowledge

3. "Spiritual Home of Intellectuals" is the advertising word of Guangming Daily. The positioning is very clear, only for intellectuals.

4. "Your health is my concern", People's Health Daily. This advertisement is very sweet. This is not an advertisement, this is just an emotional conversation.

5. The advertising slogan of The Reader, which has a large circulation in China, is: "If you choose the reader, you choose an excellent culture", which is promoted as an excellent culture and shows its taste; The advertising slogan of the old pure literature magazine Harvest is "the last home of spiritual vagrants", which has no commercial flavor of promotion. It is indeed more tasteful, showing its popularity.

6. What is even more atmospheric is the magazine Talking about Words. "It's your fault that you don't subscribe to Bite Like a Book, and it's also my fault that you no longer subscribe to Bite Like a Book." Launch a powerful psychological offensive against readers. Between the lines is full of the confidence of the publisher, and its subtext is self-evident, that is, as long as readers subscribe to this publication, they will become addicted.

Haier slogan: Haier, made in China.

Domestic household appliances have always been regarded as low-quality and cheap, and even if they are exported, few domestic brands are made. When China's home appliance industry was maturing, Haier decisively played the banner of "Made in China", which enhanced national pride. As far as the advertising language itself is concerned, the beauty lies in a "creation", which is concise, powerful and full of confidence.

Changhong Advertising Language: It is our duty to serve the country through industry and revitalize the nation.

As a banner of national industry, Changhong has great courage and boldness. When the color TV industry in China gradually matures, it takes on the responsibility of making the country rich and strong. Nowadays, after several price reductions, the market for imported brands has become very small. This slogan is the spiritual totem of Changhong.

China Unicom slogan: Love is a Chinese knot, connecting the four seas.

The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. Unicom naturally integrates its logo and brand name into the advertising language, realizing the harmonious unity from appearance to spirit, and embodying the spiritual concept of the enterprise.

Slogan of business communication: technology makes you easier.

Simple and easy-to-use business communication explains what "technology makes you more relaxed". With the overwhelming advertising, BusinessCom has created a market.

Fiyta slogan: Once you have it, you have no choice.

Li Ning's slogan: Keep the wonderful for yourself.

The best sporting goods in China are probably "Li Ning". Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li Ning's "keep the wonderful for yourself" is also in line with the mentality of young people. Who doesn't want to be wonderful?

Master Kong's slogan: delicious and visible.

Taiwan Province brand made a lot of money in Chinese mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodle, can make delicious food visible, which is really not easy.

Changyu slogan: legendary quality, a hundred years of Changyu

When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled. On the contrary, it enriched the connotation of wine culture by shaping Changyu's century-old brand image, and made a national time-honored enterprise with legendary quality stand firm.

Xinfei refrigerator slogan: Xinfei advertisement is better than Xinfei refrigerator.

This advertisement caused controversy. Linguistics, advertising critics and competitors have all joined the discussion, whether it is good or bad. Xinfei has nothing to do with it anyway. After all, it is successful that advertisements can attract such extensive attention, and the popularity of Xinfei has also increased.

The advertising slogan of Confucian family wine: Confucian family wine makes people homesick.

1995 is the most striking advertisement of Ji Wang's Confucian family wine, which ingeniously grafted the popularity of Beijingers in new york into their own advertisements. Ji Wang, who became an instant hit, and "asking a thousand questions" became the biggest memory points, but people also remembered the slogan of "Confucian family wine makes people homesick" full of China people's ethical feelings.

Runxun Communication Slogan: Calling the World to Respond.

Runxun is an enterprise that pays more attention to brand image building in the communication industry. Their advertisements are always large-scale and big-handed, and the article "Fighting a vassal with fire" is Runxun's masterpiece, which embodies the majestic spirit of the enterprise.

Shanghai Buick slogan: contemporary spirit, contemporary car

It was not until GM Buick entered China that the history that China could only introduce foreign outdated models ended. GM Buick is the first contemporary model, and the model and advertising image reflect the style of contemporary cars. Not containing a drop of water may be the embodiment of Buick's contemporary spirit.

Slogan of Oni Shampoo: Black hair, made in China.

When the national brands in the shampoo market are swallowed up one after another, only Chongqing Ouni still stands, and it also has a great momentum to attack international brands. "Black hair, made in China" means confidence and confidence in domestic products.

Chundu ham sausage advertising language: Chundu enters thousands of households and guests are all over the world.

Remember that dancing sausage? At that time, Chundu ham sausage was the darling of TV, and this slogan was full of enthusiasm and warmth.

Shufujia slogan: promote the health of the whole family

Procter & Gamble's advertisements never show off, but are true, which is a model of effective advertising. Shu Fujia is no exception. The first person to put forward the concept of sterilization, and the slogan of "promoting the health of the whole family" is also very real.

Nongfu Spring Advertising Language: Nongfu Spring is a little sweet.

Nongfu Spring started its brand with a slogan, which is never excessive. Without this slogan, there will be no success of advertising, and the long-term accumulation of brands can not be separated from the role of this slogan. Look at bottled water from a different angle and understand it in a different way of thinking, and you will find the differences, so it is not difficult to shape your brand personality.

Steady slogan: 27 layers of purification

This is perhaps the most classic rational appeal advertisement in contemporary China. Its unique USP and single theme are impressive. Although "27-layer purification" is not a unique concept, Robust first put forward this concept, and took it to the extreme, forming a brand concept exclusive.

Sanyuan beauty cream advertising language: it's good to be a woman.

It is difficult to advertise women's products, mainly because it is difficult to grasp women's mentality. From "it's no big deal" to "it's good to be a woman", Sanyuan Beauty Cream is unique in creativity, not only in functional demands, but also in advertising language, which makes people understand, especially for women.

Lenovo Advertising Language: What would the world be like without human association?

BenQ's notebook slogan: The devil's appearance, the angel's connotation, why hesitate?

Dell slogan: American goods, local land price.

LG refrigerator slogan: one is cooler, two are stronger.

Skyworth color TV slogan: what doesn't flash is healthy.

Samsung V4 slogan: own the world, own me.

Siemens refrigerator advertising language: 0℃ does not freeze, keep the first day fresh for a long time.

Analysis of World Classic Advertising Language

Nestle Coffee: It's delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. Because the words from the heart can be blurted out, which is its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever.

M&M chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to hold it in our hands and stop for a while.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.

Volkswagen Beetle: It's best to see the big from the small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle, put forward the idea of "thinksmall", and used the power of advertising to change the concept of Americans, making them aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.

Nike: Let's do it.

Through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods, and this slogan is in line with the mentality of the younger generation. If you want to do it, do it, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.