Cinema New Year's Eve Activity Plan

Model essay on cinema's New Year's Eve activity plan

In order to ensure an orderly activity, we need to make an activity plan in advance, which is made for an activity, including detailed rules and steps of specific actions. So what kind of activity plan is good? The following is a sample of cinema New Year's Eve activities I collected for you, hoping to help you.

Cinema New Year's Eve Activity Plan 1 xx Movie City wishes all children's shoes a happy New Year. The new year will be more powerful and you can get rid of all pears! In a blink of an eye, 20xx years passed. Is there wood? Do you want to, or not, 20xx? It's already here. Dear, how dare you choose Hengdian Studios for the New Year!

First, send new year postcards and win new year prizes.

During the period of 1 month 1- 1 month 3, the top 80 members who purchase tickets by credit card will send a New Year postcard to Hengdian Film City every day. Every postcard has a chance to win a prize, and the number is limited until it is delivered!

Second, watch anime during the winter vacation, and have fun in the Year of the Loong.

With this month's ticket stub of Happy Rush in the Year of the Loong, you can get a 50% discount on tickets for the 3D magic cartoon "Make a scene in Heaven" and a movie souvenir. This month, you can enjoy a 50% discount when you buy a movie ticket for A Match Made in Heaven with a ticket stub, and you can also get a movie souvenir.

Third, grateful members, sincere feedback.

1 month, all new members will be given 2 special movie tickets; Old members give 2 special movie tickets to 200 yuan, 4 special movie tickets to 400 yuan and 6 special movie tickets to 600 yuan. Plus: 1 poster was presented to new members and top-up members this month.

Fourth, special day appearance, happy winter vacation

During the winter vacation of 1 month, all movies before 13 and after 22 o'clock are sold at half price every day. Ordinary movie 25 yuan, 3D movie 35 yuan (except special movies). Hengdian Studios and classmates had a happy holiday.

Honey, it's been a hard year. Let's watch a movie to relax.

Anyone who holds one of the following documents within this month will enjoy a 50% discount on all-day ticket purchase and movie viewing, including ordinary movie 25 yuan and 3D movie 35 yuan. Military officer's card, disabled soldier's card, police officer's card, old-age card, teacher's card and student's card.

6. Watch the premiere at half price and draw a lottery on the spot.

During the winter vacation, when you come to Hengdian Studios to watch the big movie premiere, you will have the opportunity to participate in the movie premiere lottery, and the studio will give away movie souvenirs on the spot.

1 month 12 Thursday 0: 00 "The Magician" original price 50 yuan current price 25 yuan.

1 month 19 Thursday at 0: 00, the original price of "Anti-War" is 50 yuan's current price of 25 yuan.

/kloc-0: 00 on Wednesday 25th, the original price of Mission Impossible 4 is 50 yuan, and the current price is 25 yuan.

Seven, being in a foreign land is not a stranger

From New Year's Eve to Lunar New Year's Eve, non-Kaifeng citizens can enjoy a 50% discount on their ID cards when they stay in Kaifeng for the New Year, and each person can purchase 1 movie tickets.

Eight, the declaration of love

In this month, all members can write a happy short message and show your love declaration on the big screen of the cinema hall that day. Members who celebrate their birthdays on the same day can register with their membership cards and display birthday wishes subtitles on the big screen of Zhongshan Road in the cinema.

Nine, family, home in Hengdian

2 2D movie tickets+1 medium barrel popcorn +2 cups of hot drinks = 100 yuan.

2 3D movie tickets+1 medium popcorn +2 hot drinks = 120 yuan.

2 cups of hot drinks+medium popcorn =30 yuan

X. Redeem Platinum Card Membership Points

A medium coke 1 cup is 300 points.

Movie tickets 1 600 points.

1 3D movie ticket 900 points.

Two movie tickets 1 100 points.

Two 3D movie tickets 1600 points.

Year-end points are not cleared.

Eleven, movie tickets are free to play.

In order to thank the fans of Everbright for their support to the cinema in the past six months, Hengdian Cinema presented 1 movie ticket with three different discounts (6 tickets) every month from July last year to1February. (per person 1)

Cinema New Year's Eve program II "Happy New Year to xxx" marketing activity implementation plan, led by xxx Co., Ltd., co-organized by xx Department Store and xxx contracted cinemas, was jointly promoted in four major business districts of xX, xx, xxX and xx. The specific implementation is as follows:

I. Activity time

11——110, with a period of10 days (if the time is changed, it will be notified separately).

Second, the participating units

Xx department store, xxx contracted cinemas (xx cinema, xx cinema, xxxxx cinema, xx cinema)

Third, the target of the activity.

Xxx brand and xx brand users

Fourth, the form of activities.

During the activity, users of xxx brand and xx brand can participate in the "Happy New Year Gift of xxx", and the specific implementation is subject to this activity plan.

Verb (abbreviation for verb) participates in the network.

Xx department store xxx service point, xxx signing studio temporary service point, xxx convenience store, xxxxx service point.

The purpose of intransitive verb activity

Increase the movie ticket sales of contracted theaters, promote xxx cards through activities, and improve the adhesion between users and cards.

Seven. Activity introduction

(1) xxx Happy New Year Ceremony

Activity mode: Take the shopping receipt of xx department store (xx shopping mall, xxx supermarket) to the xxx outlets (xxxx, xxxx, xxxx) of Chongbai or the signing theater of xxx to participate in this preferential activity.

Special note: Except for xxx contracted cinemas, which cannot be purchased across cinemas on site, other terminal service points can selectively purchase xxx cinemas.

Activity content:

1, xxxxx service point to do xxx card to get a movie ticket;

2. Anyone who spends all his money in 300 yuan in xxx shopping mall or supermarket can get a movie ticket for signing a movie theater and two tickets for 800 yuan with the shopping receipt, each ticket is limited to one time;

3. During the activity, you can buy a 20 yuan/xxx signature movie ticket with xxx card discount, as follows: Evening News Cinema Project Department.

4.xxx signed a contract with the cinema, set up a temporary service point for xxx, opened a recharge service, and bought two movie tickets to get a xxx card (this business is related to the on-site card issuance of the cinema, and the cinema does not agree, which needs to be determined after further work).

(2) xxx healthy New Year gift

Big roulette bonus

Location: xxxxx

Activity content:

1) recharge 300 yuan on the same day and participate in the roulette lottery, one of which is a movie ticket;

2) If the top-up amount of the day reaches more than 65,438+0,000 yuan, you can participate in the roulette lottery and add 2 movie tickets.

1) On the same day, 500 yuan recharges 1 movie tickets, and when the recharge reaches 1000 yuan, two movie tickets will be presented. Designated movie coupons for each hospital:

1)xxxx, xxxx plus xxxx movie ticket.

2)xxxxxx received a movie ticket from Poly Cinema.

3)xxxxx Hospital will give xxxxx Cinema a movie ticket.

(C) xxx Studios 88 yuan New Year's gift pilot "xxxxx cinema movie card" promotion model, testing the market's' reflection', paving the way for the implementation of "xxx signing cinema movie card".

1, "xxxxx movie card" is sold as a package, that is, 88 yuan discount package =4 movie tickets+1 popcorn +2 small cokes, valid until March 20xx 10.

2. Limited number of movie card packages: 100 sets.

3. Implementation mode: "xxxxx movie card" contains four electronic movie coupons, and the food coupons are paper coupons provided by XXXXX Cinema for the Evening News Cinema Project Department.

4. Sales channels: xxx service point, xxx service point, xxxx convenience store, xxxx cinema site, university direct sales, unit group marketing or other channels.

5. Sales policy: All sales channels are sold according to 5 yuan/Zhang.

6, 88 yuan package combination calculation method:

16 yuan/piece x4+10 yuan food stamp (one cup of popcorn+two cups of small coke) +5 yuan commission =79 yuan.

88 yuan -79 yuan =9 yuan (as card fee subsidy)

(4) Other sales channels for movie tickets.

During the event, the unified price of movie tickets sold through all channels is 20 yuan.

Other open channels for this activity:

1) website sales: xxxx online booking, xxxx online group purchase.

2)xxxx gas station and xxxx convenience store

Cinema New Year's Eve Program 3 I. Purpose of the event

1. Taking "Christmas Day (65438+February 25th)+New Year's Day" as an opportunity, a week-long combined movie-watching activity and a couple's special movie-watching activity were held for young people, attracting the main consumers to enter the cinema.

2. Carry out a week-long live theater activities to increase the festive atmosphere and promote the audience's desire for consumption.

Second, preferential activities

1, movie discount: (same as above for New Year's Day activities)

2, Christmas (New Year's Day) night show: 2 consecutive shows (such as the Ferry Man+Great Wall), with a premium discount of X yuan (including a drink+a snack);

3, Christmas (New Year's Day) couples special: 2 tickets +2 couples drinks+1 Christmas gift, the value price is X yuan;

Three. field activity

1, red envelope delivery: Anyone who purchases "Christmas Evening Show" or "Christmas Couples Special Show" can participate.

2. Details of the event:

A. Participation method: each movie ticket can be exchanged for an opportunity to participate in the red envelope lottery;

B. Award setting: 1 etc. 1: 1 a hotel room card (or a shopping mall 200 cash coupon); 2 second prizes: 1 movie ticket; 3 third prize: 1 couple package; 50 participants and a movie derivative;

C. Gift distribution: instant distribution on site.

Fourth, Christmas gift distribution.

On-site arrangement 1 Santa Claus, distribution of Christmas gifts, candy, shopping mall coupons, etc. Randomly and irregularly send out high-value derivatives in the waiting area and outside the lobby, and choose the opportunity to enliven the theater atmosphere. High-value gifts need to be displayed for a few minutes before they can be sent out, and even some small games can be prepared to reward the audience who participate in the game;

Verb (abbreviation for verb) holiday promotion

1, "Christmas (New Year's Day) couples special" activities, ticket purchase requires membership card consumption to enjoy preferential prices, and cash payment is not accepted;

2. Anyone who buys "Christmas (New Year's Day) Evening Show" and "Christmas (New Year's Day) Couples' Special Show" can enjoy a 8.8% discount when buying small sales with movie tickets and membership cards;

3. During the festival, all new visitors can enjoy the preferential activities of charging 100 to send 10, and new users will have a good gift to send.

4. On the day of the event, all members will recharge the movie coupons of RMB 65,438+000.

Popularization of intransitive verbs

1, outdoor print advertising space;

2. Network promotion (with the help of the cinema's own WeChat platform and other WeChat platforms+websites);

3. Carry out WeChat assistance activities, forward assistance and give away movie tickets to ensure the popularity of the scene;

4. Promotion time: before February 10, the scheme was confirmed and passed, and before February 15, the print advertisement was placed, and the online promotion article was approved and released;

Seven. Preparatory work (before February 20th, 12)

1. Pre-sale of activities: After the plan is passed, train the front desk ticketing staff to fully carry out pre-sale activities;

2. Theater rectification: rectify the air conditioning temperature and sanitary environment of the theater;

3. Quantity and amount of Christmas gift purchase: select and determine the small gifts that need to be used in the purchase activities;

4. Site layout material: making Christmas door head with KT board; Buy ribbons, wave flags, decorate ticket counters for sale; Buy 1 Christmas tree; Christmas fence1; Christmas hats and Christmas decals;

5. Personnel arrangement: If there are insufficient personnel, you can temporarily hire Santa Claus;

6. Film arrangement: the schedule of the film can be adjusted according to the situation;