A case of imitation failure

A typical case is that in the late 1990s, Apple followed Microsoft's example and authorized the use of Mac OS (Apple's operating system) against the growing Wintel alliance.

In this way, because the Mac OS users are relatively fixed, the cloned Mac OS machine will not help to expand the Mac market, because the cloned Mac OS machine is about 10% cheaper than the MAC, but it has eroded its own inherent market share. In the end, Apple bought the clone company for 1 billion dollars, ending the attempt of operating system authorization.

The lesson of imitation failure made Apple strengthen the marketing strategy of combining software and hardware (operating system+hardware). On this basis, joining the AppStore App Store has made Apple prosperous today.

This case is worth discussing.