How can we make a good restaurant and achieve the highest profit?

1, Maximize the operating profit of the restaurant 1: Special delivery.

Restaurant owners have a skill of making pickles, which is very famous among relatives and friends. Especially the pickled cucumber made by my mother, which is crisp and appetizing. Even people who have a cold and fever will have a big appetite after taking a bite. From time to time, friends or relatives who come to visit will bring a can when they leave, which shows their popularity.

Every autumn, I will help my mother buy raw materials for pickles and let the whole family eat pickles for a year. The cost of raw materials (cucumber, hot sauce, salt, sugar and vinegar) is only 200 yuan. If you sell this pickle in a restaurant, you can make a net profit of 1.5 yuan at 3 yuan a bottle, and you can also sell it 1800 yuan for a month, right? Besides, there are more than one kind of kimchi cooked by my mother.

2. Maximize the profit of the restaurant business. Step 2 drink

According to a recent survey, it is not food but drinks that can bring big profits in restaurants, which can be used as a good income-generating project. A two-pack Red Star Erguotou is sold in 2 yuan in general supermarkets, but it can be sold to 6 yuan in restaurants. A bottle of mineral water can be sold for less than 1 yuan in the supermarket, and it can be sold to 3 yuan in the hotel. If it is wholesale, the profit margin will be even greater. Others such as red wine, beer, fruit juice, carbonated drinks, profit 10%-20%.

China Catering Network reminds us to pay attention to two points when generating income from drinks. The first is the pricing problem, followed by the types of drinks. If the variety and pricing of drinks are not suitable for our target customers or major customer groups, then the income of drinks will not be satisfactory.

If you want to open a fast food restaurant in the future, it is a relatively cheap and economical fast food restaurant, and the diners have limited alcohol consumption. Under this condition, you should prepare all kinds of cheap juices and drinks, as well as more popular beer and cheap tea with unlimited refills.

And that kind of high-grade liquor and high-grade wine with hundreds of dollars at a time can't have consumers, and it will only waste money and resources for itself.

3. Maximize the profit of the restaurant business. 3. Membership system

There are many restaurant membership cards in the card bags that everyone carries with them. These cards are discount cards given to him by the store owner in order to attract repeat customers after spending a certain amount in the store. Next time he goes to dinner, he can get a 15% discount with this card, and the most affordable one can get a 20% discount. Other restaurants promise customers to get a lower discount after spending a certain amount, or give points at the same time, which can be exchanged for gifts or vouchers.

On the one hand, this card can attract repeat customers, on the other hand, it can stimulate customers to spend more, because the higher the consumption amount, the higher the discount they enjoy.

The real goal of membership system is to improve the loyalty of consumers. For the catering industry, the loyalty of consumers is what we usually call "repeat customers". However, all successful restaurants strive to provide customers with better dishes and better services, if there are no special circumstances, such as tourist attractions or restaurants near stations and airports. Restaurants elsewhere mostly rely on repeat customers to win red business.

For example, if you open a fast food restaurant, it will definitely be in a residential area or office area where the flow of people is relatively stable, and the customer base is relatively fixed. It is best to discount it by membership. The reason for this is the following：

Shops can use consumers' cards to implement discounts, and the points system needs to record customer information in particular, which is not suitable for general restaurants;

The older the members are, the more loyal they are;

Can increase the probability of customers turning back;

When there are major promotional activities, you can notify members by SMS, but don't cause harassment too often;

Discounted membership cards also have some problems that need special attention. For example, discount cards can be used by people other than themselves, which can bring new consumers.

4. Maximize the profit of the restaurant business. 4. A special dish every day.

I remember when I was in college, a brother in my dormitory would go to a small restaurant near the campus for a meatless meal every Thursday. The reason is that this restaurant serves a special dish every day, and the special dish on Thursday is the brother's favorite Chili chicken. The discount offered by the store is also very affordable. This dish is usually served in 20 yuan, and it is only 12 yuan on Thursday, and the price has not been reduced. So this brother goes to eat once every Thursday and asks for a bottle of beer and a bowl of rice, and he is satisfied. Sometimes he goes with three or five friends.

He decided that his future restaurants should do the same, offering discounted dishes every day, which is more affordable. Although a little frustrated, on the other hand, think about it. Customers who come to eat special dishes will definitely not order only one special dish after entering the store, will they? Why don't you order some other dishes so that you can even out? Besides, wouldn't it be better if a special dish could attract loyal fans like that roommate?

5. Maximize the profit of the restaurant business. 5. Special dishes.

Every successful restaurant relies on its own unique signature dishes or cuisines to attract customers. Therefore, it is also a very important decision to choose which specialties to use as the signboard of the restaurant.

This special dish must be welcomed by Mu T Dream and has a good acceptance.

The dishes must be authentic, of course, provided that the chef who cooks this dish is invited;

This special dish is hard to eat in other stores, or has an exclusive formula, which will not be easily copied and surpassed by competitors;

6. Maximize the profit of the catering industry. Optimize resources and reduce costs.

As the saying goes, "what is saved is earned" and "the waste of management is the biggest waste". As a manager, if we can make overall planning at the source, integrate all resources and optimize rational allocation, we can save costs for enterprises to some extent and even find new profit growth points.

For the small fast food restaurant to be opened, integrating and optimizing resources is nothing more than doing the following:

Accurately calculate the consumption of food materials and reduce waste;

Arrange the tasks of employees reasonably, boost their motivation and enthusiasm, and do their best;

Reasonable development of other projects to attract customers, such as renting the spare space outside the restaurant to barbecue stalls, indirectly attracting customers who eat barbecue to the store for consumption;

Keep good relations with surrounding shops and exchange needed goods. For example, the guest next door wants to eat so-and-so food, which happens to be available in your store. If you have a good relationship with the other shopkeeper, the other party can order food for the guests from you.