What is online advertising?

Internet advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet by using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network. Compared with the traditional four media (newspapers, magazines, television and radio) advertisements and outdoor advertisements, online advertisements have unique advantages and are an important part of implementing modern marketing media strategy.

Internet is a brand-new advertising media with the fastest speed and ideal effect, and it is a good way for small and medium-sized enterprises to expand their business, especially for companies that carry out international business extensively.

What is online advertising?

Online advertisements, such as software opening advertisements, 30.60-second advertisements before the video starts, pause picture advertisements and so on.

What is online advertising? How many kinds are there?

There are several useful types of advertisements in online stores: 1. Graphic advertisements Online advertisements generally use image files in gif format, which can be static graphics or multi-frame images spliced into dynamic images. Generally speaking, print advertisements can be divided into focus advertisements, banner advertisements, rear projection pop-up advertisements and button advertisements. Button advertisement is similar to headline advertisement, which appears in the form of small icon, with small area and simple content, and is usually used to promote its trademark or brand and other specific signs. Friendship link advertising belongs to this kind of advertising form. Second, the text link advertisement is an advertisement that directly expresses the selling point in the form of a row of words. Words can be static or dynamic. After clicking, you can enter the corresponding advertising page. It has the characteristics of conciseness and clarity, and has the least interference to visitors, but it is a more effective form of online advertising. Sometimes, the simplest form of advertising often works well. However, compared with graphic advertisements, text link advertisements are easily submerged in many texts and advertisements. Third, the role of sponsorship depends on many factors. For example, the strength of the organizer, the fit between the event and your product and so on. The benefits of event sponsorship are as follows: get advertising support from the organizer. Generally speaking, the sponsor of the event will give the sponsor a corresponding return, and this return is often the advertising support for the sponsor. For example, in the activities of gangs, advertisers can get advertisements for a certain period in the bulletin board of gangs. There are usually sponsors' product displays and links in event posters. Compared with straightforward advertising, the advertising effect is better. Sponsorship activities are hidden advertisements, which are often "smooth and silent". If customers are interested in activities, they will usually look at the prizes. Moreover, event sponsorship can sometimes make people feel that the seller is very powerful, and the trust of customers will also increase, which is conducive to establishing the brand image of the store. The types of event sponsorship are generally divided into the following two types: shopping sponsorship provides physical objects as prizes (usually goods sold in stores), and now most online stores sponsor in this way. During or after the activity, the sponsored object will be sent directly to the designated place by the sponsor, and the postage will be borne by the sponsor or the freight will be borne by the consignee. Financial sponsorship is funded by sponsors. General funds are directly credited to the organizer's account. This kind of sponsorship is relatively rare on the Internet.

What is the specific situation of the first online advertisement in China?

1997 In March, IBM and Intel began to publish online advertisements on ChinaByte. IBM paid $3,000 for the promotion of AS400; This is the first online advertisement in China, which has created the history of Internet advertisement in China.

References:

chinabyte/

Common forms of online advertising?

Common forms of online advertising:

First, banner advertising

Screen advertisement is an image file established in GIF, JPG and other formats, which is located in a web page and is mostly used to express advertising content. At the same time, Javascript and other languages can be used to make it interactive, and plug-in tools such as Shockwave can be used to enhance expressiveness.

Second, link advertising.

Text link advertising is the most effective online advertising form with the least interference to visitors. The whole online advertising industry is looking for new broadband advertising forms. Sometimes, the simplest advertising form with the least bandwidth is the best.

Third, mail advertising.

The survey shows that e-mail is the most commonly used internet tool for netizens. Less than 30% of netizens surf the Internet every day, but more than 70% of netizens use email every day. This is especially true for business managers.

E-mail advertising has the characteristics of strong pertinence (unless you spam at will), low cost and unlimited advertising content. In particular, it is highly targeted and can send specific advertisements to specific people, which is beyond the reach of other online advertising methods.

E-mail advertisements generally adopt text format or html format. Usually, the text format is adopted, that is, an advertising text is placed in the middle of a news email or an authorization email, or an UR can be set to link to the advertiser's company home page or a specific page to mention * * * products or services. Email advertisements in html format can insert pictures, which is no different from web advertisements. However, due to the incompatibility of many email systems, email advertisements in html format cannot be completely seen by everyone. Therefore, the simpler the email advertisement, the better, and the email advertisement in text format has the best compatibility.

Fourth, floating advertising.

Floating advertisement refers to the drifting advertisement floating on the homepage of the website or various sections, posts and other pages. It can be a picture or a flash. The home page and post page of each part can be independent advertising spaces. It can automatically adapt to the screen resolution, is not blocked by any web page elements, and can support multiple pictures floating at the same time.

This kind of advertisement is usually used to promote websites in major forums.

Floating ads are like ghosts that will never disappear. When browsing the web, they will always drift along the designed route. Floating advertisements with poor design routes will distract netizens' attention and affect normal browsing. What's more, the advertisement is placed at the entrance of the account login, and it can only be closed by clicking.

Verb (abbreviation for verb) special advertisement

1, video advertisement

TV advertisements provided by advertisers are directly converted into network formats, and play online is realized on designated pages.

2. Direct mail EDM

Also known as licensed email marketing, it is an extended version of business letters, which refers to publishing various promotional information such as enterprise products and activity information to target users through email.

3. Targeted advertising

According to the demographic characteristics, advertisements can be placed for specified audiences such as age, gender and browsing habits. In order to find a precise audience for customers.

4. Rich media

Rich media advertisements generally refer to online advertisements with complex visual effects and interactive functions made by using scripting language technologies such as FLASH, video and Javascript. The characteristics of rich media advertising are:

(1). Rich media advertisements are usually large in size, which can accommodate more advertising information through video or interactive content playback, and even allow the audience to know the details of the advertiser's enterprise and products without clicking on the advertiser's website;

(2) Rich media advertisements can realize relatively complex user interaction functions such as games, surveys and competitions through programming language design, and can build a communication platform between advertisers and audiences.

What is the content of online advertising?

Electronic network advertising is a new generation of advertising media that gradually rises with the development of the Internet. It has all the advantages of traditional media advertising, but also has incomparable advantages. Electronic network advertising can be divided into broad sense and narrow sense. Electronic network advertising in a broad sense refers to all information published by enterprises on the Internet. Including the enterprise's Internet domain name, website, webpage, etc. In a narrow sense, electronic network advertising generally refers to the establishment of a WWW node containing advertising content. At present, most of them are headline advertisements, and users clicking this hyperlink will be taken to the advertiser's WWW node. Electronic network advertising mainly has the following characteristics. (1) has a wide audience. The target of online advertising is all networked computer terminal customers, products and services, and other information is transmitted to all parts of the world through the Internet. Its global advertising coverage makes other advertising media far behind. (2) Various means of expression. Electronic network advertising adopts rich means of expression such as text introduction, sound, image, video, color and music, which has various advantages of newspapers and television and can attract audiences more. The low cost, long-term effectiveness and high-tech image of online advertising will make more and more industrial and commercial enterprises choose online advertising as one of the important international advertising media. (3) There are many kinds of content and a wide range of information. The content of online advertisements can be as big as airplanes and as small as chewing gum. Huge Internet advertisements can accommodate immeasurable content and information, and the breadth and quantity of advertising information are incomparable to newspapers and television. For example, the amount of information in newspaper advertisements is limited by the length of the page; The information content of TV advertisements is limited by the broadcast time and cost of channels. With the popularization and development of computers in China, more and more domestic industrial and commercial enterprises and individuals set up websites or homepages on the Internet, publish advertisements, and promote themselves and their products, resulting in a surge in online advertising information. According to reports, in terms of job hunting alone, there are about 4 million people in Europe who check the recruitment information online and publish their job information online. 10.5 billion dollars in advertising expenses for online recruitment in 1998, and it is estimated that the advertising expenses for online recruitment will reach/kloc-0.7 billion dollars in 2003. (4) many-to-many transmission process. Newspaper advertising is basically a one-to-one communication process, TV media is a one-to-many way, and online advertising is a many-to-many communication process. This is because there are many information providers and information receivers on the Internet. They not only publish advertising information on the Internet, but also obtain advertising information of their products and services from the Internet. (5) interactivity. The so-called interactivity of online advertising means that industrial and commercial enterprises or individuals prepare advertising information and put it on the website for all online users to check in time, and obtain advertising information through the internet, that is, the human-machine-human model. For example, a company spreads its product information to internet computer terminal customers all over the world through online advertising. After receiving the information, one of the audience became interested in the company's products and began to search for product information interactively on the Internet in order to get more relevant information. In addition, this person can ask all kinds of related questions to the company by email, Internet phone, Internet fax, etc. After getting a satisfactory answer, he can buy goods through e-commerce. Due to the unprecedented perfection of information broadcasting and inquiry functions in the information age, the intangible assets owned by commercial enterprises are not the number of customers, but the high trust between customers and marketers. There are too many intermediate links in traditional sales channels, which not only increases the advertising cost, but also slows down the transmission speed of commodity information, which is difficult to meet the rapidly changing market demand. The use of online advertising can almost transmit product information to the user network at the same time of production, which is equivalent to advertising to countless audiences at the same time. For example, after advertising their agricultural and sideline products on the Internet, many township enterprises in Shandong Province got a large number of foreign orders, opened the international market and won foreign exchange for the country, which was almost impossible in the past. The appearance of the Internet has brought great challenges and opportunities to the advertising industry. The perfection and wide application of advertising information network covering the whole world will fundamentally change people's concept of life consumption. With the development of computer technology, when the "three networks in one" (telecommunication network, cable TV network and Internet) is realized, the number of network users will accelerate, which will bring more room for electronic network advertising. Of course, electronic network advertising is not a perfect advertising media, it ......

What is kol in online advertising?

Key opinion leaders (KOL), Weibo or other media people who have key discourse power, that is, Big V, Internet celebrities, etc., publish soft and hard advertisements through them.

What is online advertising?

What is a network?

Simply put, the network is done on the network.

A high-tech operation mode that is published or published online by means of banners, text links and multimedia, and delivered to netizens through the network.

According to tradition

What is online advertising?

Internet advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet by using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network. Compared with the traditional four media (newspapers, magazines, television and radio) advertisements and outdoor advertisements, online advertisements have unique advantages and are an important part of implementing modern marketing media strategies.

Internet is a brand-new advertising media with the fastest speed and ideal effect, and it is a good way for small and medium-sized enterprises to expand their business, especially for companies that carry out international business extensively.

What is online advertising?

As the name implies, online advertising is an advertisement placed on the network. Offline and TV advertising have the same nature, but the channels are different.

Online advertising is mainly divided into several categories:

1, pay-per-click

2, packaging advertising

3. Exclusive sponsorship (video, Internet TV, etc. )

Step 4 display paid advertisements

5, according to the transaction fee advertising (can be divided into commodity trading, registration, daily work, etc. )

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