Clothing store activity poster-May Day clothing activity theme creative scheme

How to attract the opening activities of clothing stores? One of the opening activities of clothing stores: full reduction activities, although old-fashioned, but why do so many people like it? Because this plan is practical, it is very attractive to hold such activities during the opening period.

The second scheme of clothing store opening activities: full gift activities, how much to send things, some small things may make girls like it very much, so the psychology of ordinary people is that the clothes they have to wear are the same now, and they are relatively affordable. If you spend hundreds, you can send a doll or some household items you like, which is more attractive.

The third planning of clothing store opening activity: gathering praise activity, now

Wechat moment

Jizan is very popular. It's easy to see what you've given. If it is attractive, many people are willing to collect praises, because they don't spend their own money, so it seems that collecting praises will spread widely.

market strategy

Good, too. It can spread advertisements to many people and let more people know.

The fourth scheme of clothing store opening activities: send a picture of the details of the activities to a circle of friends for three consecutive days, what gifts can I receive? It's only 100 or dozens, which can be divided into several days.

Clothing store opening activity plan 5: enter the store politely. When you enter the store, there will be gifts, or in the form of spokespersons. Take three photos of the store and send the written text to the circle of friends. What gift can you get? If the circle of friends plays, then the business is not afraid that no one knows about this store.

Creative Scheme for the Theme of May Day Clothing Activities (5 drafts)

In order to ensure the safe and smooth activities, it is very important to make an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. So how to make a scientific activity plan? The following is the creative scheme (generally 5 articles) for the theme of May Day clothing activities, which I have compiled for you. I hope it will help you.

Creative scheme of May Day clothing activity theme 1

One. Theme:

Throw the ball happily. You're next.

Second, the activity time.

：

It starts at 165438+ 0:00 am.

Third, the site preparation:

1, music performance (first, warm up the venue, create momentum by music, attract people, gather a certain crowd, and set off the atmosphere at the scene),

2. The sunshade is set and the staff is present.

3, the opening of the business, should hang propaganda slogans.

Main activities

Above the store hangs a particularly large T-shirt (the pattern is designed according to the store name and clothing characteristics), and the jacket is filled with balloons to make it full. -attract passers-by to stay.

Two oversized pockets are designed under the clothes (to make them protrude), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top and sent corresponding gifts to the winning party. (Requirements: Write your name and contact information on the paper ball, from which several lucky people will be randomly selected after the activity. After that, you can use this information to send the latest discount information of our store regularly)-attract students to participate and learn about the store information.

Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, and leave their names and contact information, and then post them on the wall of the store. The purpose of this activity is to give consumers who come to the store a chance to see their names and feel proud and belong.

Rules and requirements:

Send the left -5 yuan coupon (valid for one month).

Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)

Gifts for the lucky ones-a pair of jeans or a fashionable T-shirt in our shop. several

The paper thrower should keep a certain distance from the empty pocket of the coat and head the ball to receive the prize under the command of the staff.

Special coating requirements:

1, with bright colors and obvious patterns;

2. The pockets should be large and deep;

You must hang up your coat before the activity (where to hang it is tentative)

Fourth, the specific promotion plan.

Promotion plan 1:

For one person, the original price of the first item is 20% off the second item.

For two people, the first one is 10% off, and the second one is half price.

More than three people (including three people) will be 60% off.

Promotion plan 2:

Consumers who buy clothes in our store on the same day can get a clothing store coupon of 65,438+00 yuan (or membership card, which can get 20% discount and points, and the higher the points, the lower the discount), and use this coupon to firmly grasp customers, seize customers' hearts and improve long-term repeat customers.

Creative scheme for the theme of May Day clothing activities II

I. Theme of the event

New shops, new gifts and new fashions.

Fashion, discounts and gifts have been added to the new store.

A new fashion store is a good gift for meeting each other.

The new store opened, exquisite and fashionable.

Second, the activity time.

Activity cycle: from the opening date 10 days (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

Third, the object of the activity

Women in all walks of life aged 25-40;

This activity will also attract some men's consumption through promotional gifts's choice.

IV. Activities (Happy Shopping Chain)

Happy opening series plan suitable for 40-60 square meters specialty stores

Double happiness, happy when you enter the door:

When you enter the store, you will get a beautiful souvenir (or you can give a gift with DM leaflets)

Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.

Double happiness, that is, buy and send (the purchase amount and gifts are customized by each store):

During the activity, all shoppers were given a pair of "28 yuan pure cotton socks";

If you buy more than 258 yuan during the activity, you will get a beautiful pearl pen from 48 yuan.

Anyone who buys more than 368 yuan during the activity will be given a set of exquisite notebooks with a value of 100 yuan;

Anyone who buys more than 488 yuan during the activity will be given a belt with a value of 138 yuan;

Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.

Verb (abbreviation of verb) material integration

1, theme poster outside the store: (choose a theme)

Xindian xinlixin fashion

The new store has added fashion, discounts and gifts, gift planning and copywriting.

Fashion new store Hao Li Xiang Jian

New store opening, exquisite and fashionable.

Dianjing fashion Sanjiang Jingxi

2. Signs:

Positive theme advertising words, negative opening or new product listing.

3. Yi Labao or booth should unify the theme of activities and posters.

4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.

5. Theme of the activity

6.DM leaflets are the same as posters.

7. Large inflatable arch (with active theme), lift-off balloon, knife flag, flower basket, etc.

8. Others: business cards, gifts, VIP cards and ribbons.

Sixth, the terminal environment.

1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of xxx brand personality theme terminal, consistent with the style and tonality of image promotion.

2. Soft environment: shopkeepers and cashiers of specialty stores, whose gfd and service specifications should complement the brand image of xxx.

Creative Scheme for the Theme of May Day Clothing Activities 3

First, the planning purpose

With the development of society, the clothing economy is booming under the ever-changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and more and more care about the quality of clothes. Xx women's clothing, which focuses on "cotton and linen", is easy to be unique in the clothing market and get attention. The main purpose of planning is to further promote this concept of "cotton and linen" and gain wide recognition from customers.

Second, the current market situation

1. Market situation: The clothing market is mixed. Due to different economic levels and different purchasing power of customers, consumers' needs, concepts and buying behaviors are also different.

2, product situation: product sales are often ranked in the forefront of Taobao women's clothing brands, high prices, high profits.

3. Competitive situation: mainly a series of emerging cotton and linen clothing brands began to seize the market. Xx women's clothing market share is relatively high.

4. Macro-environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and the purchasing power of consumers is also very strong.

Third, SWOT analysis

Marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1, product advantage analysis (relative competitive brand): the product has good quality and good feel; Product styles are diversified to meet the different needs of consumers.

2, product disadvantage analysis

The quality of cotton and linen market is mixed, some consumers can't tell good from bad, xx brand is easily confused by some consumers, and the brand publicity is not high.

3. Market opportunity analysis

In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.

4. Environmental threat analysis

Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easy to be copied, so there is no certain law to regulate them.

Fourth, the marketing objectives

During the implementation of the marketing plan, the comprehensive sales volume reached 6,543,800,000 pieces, with an estimated gross profit of 200 million yuan and a market share of 30%.

Verb (abbreviation of verb) market strategy

1 target market strategy

(1) market segmentation: according to population, geography, consumer psychology and behavior.

(2) Market choice: The female white-collar workers aged 25-29 with relatively strong economic strength are the main consumers, and a series of clothing designs are made for them.

(3) Market positioning: For middle and high-end people, clothing prices are on the high side.

2. Sales mix

(1) product strategy: independent research and development, joint operation and contract development.

(2) Price strategy: Take activities such as giving profits on holidays.

(3) Channel planning: adopting vertical channel marketing.

(4) Promotion strategy: advertise on Taobao's homepage and make profits through promotion. The transaction is completed online and offline, and the promotion content is adjusted according to the season.

3. Total cost of marketing budget: 200,000 yuan, stage cost: 65,438+10,000 yuan, and project cost: 65,438+10,000 yuan.

Step 4 promote

(1) advertisement: national day Taobao homepage advertisement (2) promotion:

A. let consumers benefit from "199 yuan minus 10 yuan, 299 yuan minus 20 yuan and 499 yuan minus 50 yuan"; B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: you can send a membership card if you spend more than once.

Intransitive Verb Customer Management

1. Establish sales information: indicate the product type, name and price, which will be signed by the customer to facilitate after-sales service.

2. Establish a member information book: record member information. On the birthday, members can get a gift for free with their membership cards and ID cards.

Seven. abstract

Through promotional activities, we can spread corporate culture, establish corporate image and publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering the market pressure brought by competitors. A successful promotion planning activity can improve the reputation of the enterprise, make the product brand get higher attention, and thus expand the sales of the product.

Theme 4 of May Day Clothing Activity Creative Scheme

Take advantage of special days to further grasp the peak sales season and make the following May Day promotion plans for clothing stores:

One. Activity theme:

May Day is full of surprises.

Second, the activity time:

5. 1 day

Third, the purpose of the activity:

Increase sales, reduce inventory and develop VIP customers.

Fourth, the promotion content:

(A brand store)

The slogan of "Two Festivals with Fun" is full of surprises.

Lucky roulette, any customer who buys a specific brand of clothing in a specialty store can participate in the lucky roulette game, and the products purchased can enjoy a discount according to the lucky number (pay first and then settle according to the result), plus 128 yuan gives a pair of military boots and a VIP desk calendar.

The average discount of all participating clothes is about (58%+68%+78%+88%)73%.

Target audience: potential consumer groups around you.

Income statement:

58% discount (lowest price)

1 400 yuan (average price of tag) 58% (lucky number)+128 yuan (average price of military boots) =360 yuan.

Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average cost of military boots) =268 yuan.

Gross profit: 360 yuan x268 yuan =92 yuan.

88% discount (middle and high grade)

1 400 yuan (average price of tag) 88% (lucky number)+128 yuan (average price of military boots) =480 yuan.

Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average cost of military boots) =268 yuan.

Gross profit: 480 yuan x268 yuan =xx2 yuan.

Campaign slogan: buy one get one free 1+ 1+ 1 (buy more and get more)

Moreover, during May Day, there will be a discount of 15% for one suit, 7.8% for two suits and 30% for more than three suits. If you buy a brand of products, you will get 1 VIP card+gifts (it is recommended that desk calendars, water cups and other practical items be easy to carry)+1 laundry roll (negotiate with local laundry), that is, buy one and get three free.

Average discount: (70%+78%+85%)77%

Target audience: VIP customers and surrounding potential consumer groups

Income statement:

70% discount: 400 yuan (average price of tag) 3 pieces 70% (discount) x 1200 yuan (3 pieces) 35%=420 yuan.

78% discount: 78% discount (after discount) for x800 yuan (average price of tag) 2 pieces (2 pieces) 35%=344 yuan.

85% discount: 400 yuan (average price of tag) 1 piece 85% discount x400 yuan (1 piece) 35%=200 yuan.

Description of gift fee: desk calendar fee: 8 yuan laundry roll fee: 5 yuan.

Verb (abbreviation of verb) activity promotion plan:

1, the company provides unified design: KT version, POP, posters and some gifts.

2. Publicity of billboards inside and outside the venue: put them in a conspicuous position.

3. Shop layout: Promotional information must be made in advance (with accurate content and prominent theme) and distributed in areas where target groups are concentrated, so as to convey promotional information and create momentum for store sales. If conditions permit, you can send the promotional content information to the VIP group of armament cool through "SMS notification" locally.

4. Store layout with strong festive atmosphere, such as decorations with festive elements such as trees.

Creative Scheme for the Theme of May Day Clothing Activities 5

One. model of action

1. During the period from 4. 15 to 5. 1, you can add 1 yuan at the checkout counter to exchange goods worth 5 yuan, guests in 68 yuan and 2 yuan can exchange goods worth 10 yuan, and guests in 5 yuan can exchange goods worth 100 yuan after shopping. (The receipt will be redeemed before 5. 1, and one will be redeemed on the day of the event. The commodities exchanged are socks, vests and simple T-shirts. This activity needs to set a minimum consumption standard. )

2. Guests who have made one-time shopping in 68 yuan can apply for a bonus card free of charge at the cashier on the same day with the shopping receipt; You can enjoy double points during the activity time. Customers who shop for more than 588 yuan on the same day can present their membership cards at any cotton house chain store and enjoy membership discounts. (Don't take part in the points activities after redeeming special goods and gifts, and get the receipt in time after redeeming the points cards. )

3. Member patent preferential products. In order to attract more member customers to shop, a small number of styles of clothes are set as discounts, that is, they enjoy member patents on the basis of activity discounts. This method requires new high-profit products. )

4. The most common way to buy gifts and discounts is to return gifts in proportion after reaching a certain consumption amount (for example, giving socks at the age of 38, giving vests and equivalent suspenders at the age of 68, and giving sweaters at the age of 128. Specific gifts need to be purchased as soon as possible. Discounted products do not participate in this plan).

5. Shopping feedback 4. 15-5. 1. Guests who spend money in the store can use the in-store shopping receipt during the event (the feedback ratio needs to be determined in advance).

Second, matters needing attention

1, personnel preparation, clear in advance according to the post, and the responsibility lies with people to avoid mistakes during the activity.

2. Prepare goods, buy promotional goods and specific discounts to ensure the supply of products participating in the activities (it is recommended to buy a batch of special promotional clothes).

3. Prepare gifts and accessories. The number of gifts is enough to ensure the supply. Confirm the required accessories and buy them in advance.

Products and accessories in the store, such as gifts, cups, washbasins, clothes hangers and pimps.

4. In terms of communication, confirm the participating stores, dates and activities of each store.

The clothing store wants to promote sales on May Day. Give me some advice. May is the peak season for clothing promotion, and May Day is the initial stage of May. In this golden consumption period of alternating spring and summer, clothing store owners want to make their clothing store promotion activities colorful. So, what should clothing store owners do to do a good job in promotion and double their performance during this golden week? Today, Bian Xiao will share how clothing stores set off sales and do a good job in promotion during the May 1 Golden Week in 2020.

1, clothing store decoration and merchandise display

The decoration of the clothing store is the image of the clothing store. Only when the decoration environment of the store is good and distinctive can customers be attracted to spend in the store. May Day coincides with the alternation of spring and summer, so the decoration style of clothing stores must be refreshing to avoid complicated feelings. The temperature is very high in spring and summer, and people are very upset. Shop decoration must be considered from the customer's point of view, so that customers can feel comfortable and cool when they enter the store, so as to retain customers.

We must pay attention to the collocation of styles and colors when displaying clothing products. Most clothes in spring and summer are mainly in refreshing colors, so these refreshing clothes can be placed in a very obvious position in the store on display, and classified according to the depth of color, and the styles should also be classified. Dresses and trousers should be placed separately, so that people can see at a glance that customers know where to buy things as soon as they enter the store, and they don't have to bother to look for them.

2. Promotion activities

During May Day, most people don't go to work, so for the management of clothing stores, the passenger flow at this time is the largest, and it is undoubtedly the best choice to seize this opportunity to promote sales. The first thing to pay attention to in promotion is to let customers know that there are activities and discounts in the store. Only when customers know about this activity will they enter the store for consumption.

There are many ways to let customers know that there are activities in the store. For example, you can set up a billboard in front of the store and write out the details of the activities in the store for everyone to know. You can also ask the in-store shopping guide to set up a speaker and shout out the details of the event. If the store has an official WeChat account or a member, you can also post event details articles on the official WeChat account or send event information to member customers.

3. Clothing shopping guide

During the promotion period, the shopping guide of the clothing store must be enthusiastic and make customers feel that you are professional. In addition to doing enough homework on the styles of the goods in the store, the shopping guide can clearly explain when the customer asks, and can also clearly know the placement position, style, size and position of the goods in the store, so that the customer can quickly show it to him for trying on when buying.

Do customers praise you as soon as they like it? "It's beautiful and suits you"? Do you ask questions when customers come in? If so, then your performance will definitely not be too good. The following small series will share 8 ways that sales champions treat customers and see how you are different from them!

1. Check customers' sight when they enter the store.

Ordinary clerks are very sensitive to customers after entering the store, but clerks with good performance are more sensitive to the sight of customers on the road before entering the store.

The customer's eyes will stay on the classification somewhere in the store, or on a product in the store, and then stop and walk into the store.

Therefore, customers' needs can be understood to some extent through their sight before entering the store.

Try to pay attention to the customer's sight before entering the store!

Remember to pretend that nothing happened. It is forbidden to stare at customers.

At first, I didn't say "it suits you"

When a customer has a favorite product, the general clerk will easily say "it suits you" immediately.

In fact, "it suits you" and "don't you want to buy it?"

The meaning is the same, which will make customers feel that they have been promoted and produce silence.

Shop assistants with good sales performance won't say "it suits you" until they look in the mirror or let customers try it on.

But before that, praise the goods first and completely enhance the value of the goods.

3. Don't say "What do you want to see"

Do you always use "what do you see" to approach customers inadvertently?

A clerk with good performance will only use this sentence for customers who rush into the store with obvious purpose.

In fact, you can definitely answer "What do you want?" How many customers will this question have?

Therefore, the better the clerk's performance, the more casually he will let customers look for it.

4. Don't care too much about the relationship with customers.

Good salespeople don't care too much about the opportunity to consciously approach customers.

The more you consciously approach the customer, the more stiff the customer reception will become, and it will easily become an unnatural reaction.

In the final analysis, it is easier to get close to customers in a natural opportunity without computers, which will lead to good results.

"Timing is the key for customers to approach", and the clerk with good sales performance pays the most attention to sizing up the situation.

5. "I see", customers will cause heated discussion.

Understand customers' opinions and ideas by saying "I understand", "as you say" and "Yes".

As the saying goes, to convey "Me, too" makes customers produce * * *.

Everyone has a desire to be recognized by others.

I will have a sense of intimacy with people who "can identify with me" and "we have the same idea".

The clerk with good performance has unconsciously become accustomed to this kind of * * * response. Shorten the heart-to-heart distance with customers.

6. Pay attention to standing posture and body orientation.

Shop assistants with good performance will pay attention to the position facing the customer and the body orientation when contacting from the customer to the fitting.

For example, when a customer approaches, don't stand in front of the customer, but stand in the same direction at a 45-degree angle to greet the customer.

During the conversation, you will consciously spread your body at an angle of more than 45 degrees. When I try it on, I will stand next to the customer and recommend it to the mirror with the customer.

7. Talk about the advantages of goods before showing them.

Ordinary shop assistants will ask, "How about this?" Didn't say anything. Suddenly, the judgment of the quality of goods will be left to the customer to decide, but the clerk with good sales performance is different.

Before showing the goods to customers, they will explain the characteristics of the goods, especially the advantages.

For example, "this dress has a particularly beautiful pattern and is the most popular among shop assistants." What do you think? " When people see the goods after being told of their advantages, and then see them with their own eyes, the chances of being valued are higher and it is easier to convey their advantages.

8. communicate for the first time when looking in the mirror

Ordinary shop assistants often want to communicate with new customers as soon as possible, but it doesn't matter if they are accosted immediately after meeting.

Compared with this, customers want to hear more information about goods.

A well-behaved shop assistant will enliven the atmosphere with topics related to the goods, and take the goods off the hanger for customers to try on when they look in the mirror. When you look in the mirror, customers will more or less open their hearts and talk more smoothly.

Ordinary shop assistants want to communicate before customers open their hearts, so they will fail. Shop assistants with good sales performance will not approach useless customers from the beginning.