Write advertising slogans for Du Fu Caotang

The road I walked was cut, and I passed through a sheltered depression, leisurely and carefree, especially in Du Fu Caotang.

First of all, advertising, as its name implies, is to advertise widely and tell the public something. As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense. Non-economic advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipal and social organizations.

2. Economic advertisement refers to an advertisement for profit, usually a commercial advertisement, which is a means to spread the information of goods or services to consumers or users in a paid way through advertising media in order to promote goods or provide services. Commercial advertisements are such economic advertisements.

3. Starting from the participants of advertising activities, the elements of advertising are: advertisers, advertising companies, advertising media, advertising information, advertising creativity and skills, advertising audience, advertising expenses and advertising effects. Based on the theory of mass communication, the advertising elements in the process of advertising information communication mainly include: advertising source, advertising information, advertising media, advertising destination and other elements.

4. The leading factor source of advertising culture refers to the source of information release, that is, advertisers, social organizations or individuals who want to release advertising information, mainly companies and enterprises in modern economic society. The information in the dominant elements refers to the information about goods, services, ideas or public relations that advertisers want to publicize to consumers. The media in the dominant factor refers to the carrier that records, saves and reproduces advertising information.

Five, advertising planning is to achieve better promotion effect with lower advertising cost. Advertising planning includes analyzing advertising opportunities, determining advertising objectives, forming advertising content, selecting advertising media and determining advertising budget. Advertising Opportunity Analysis To promote advertising, we must first solve the problem of which consumers to advertise and when to advertise through advertising opportunity analysis. Therefore, it is necessary to collect and analyze relevant information, such as consumers' situation, competitors' situation, market demand development trend and environmental development trend. Then, according to the marketing objectives and product characteristics of the enterprise, find out the best time to cut in the advertisement, do a good job in the group positioning of the advertisement, and lay the foundation for carrying out effective advertising promotion activities.

Six, determine the advertising target to determine the advertising target, that is, according to the overall purpose of promotion, according to the actual needs, clear the specific problems to be solved in advertising, in order to guide advertising promotion activities. The specific goal of advertising promotion can make consumers understand the new products of enterprises, promote the purchase and sale, or improve the visibility of products and enterprises, so as to form brand preference groups.