How to write attractive news headlines

Question 1: How to write news headlines. The innovation of news review headlines requires them to be special and unique. Let readers take a look, their eyes will be brightened, their hearts will be refreshed, and they will be amazed. Any article needs a good title. This is even more true for comments. The reason for this requirement is that the comment title has a special role. Some people say: "The title is the eye of the review." This is a "literary language." It simply means that the eyes are expressive, and the title of the review should express the spirit of the review; or that the eyes can attract people, and the title of the review should attract the reader at a glance, making him have to read the article. You can't go down. If it is a radio commentary, it must be able to attract the audience and make people want to listen. As Thomson writes in the book "Basics of News Writing": "You can lead a horse to water, but you can't force it to drink. When you deliver your newspaper to readers, you will encounter If you encounter similar problems, you can't force him to read, but there is a way to make him read your reports, and that is to use exciting headlines." ① Today, the number of newspapers, radio and television channels has doubled compared to the past. . Moreover, newspapers and periodicals have entered the era of thick newspapers, and some newspapers even publish hundreds of pages a day; most radio and television broadcasts are broadcast around the clock. All this was unimaginable in the past. It can be said that the era of information explosion has arrived. In addition, the pace of social life has greatly accelerated, and people no longer have much time to pay attention to it. It can be said that they don’t even have time to read a few pages of the newspaper. Then, the innovation of news review titles is particularly important. How to innovate news review titles? This involves a question about the art of title innovation.

1. The vividness of review titles

When it comes to vividness, people will immediately think of novels, essays, poems, etc., which seem to have nothing to do with news reviews. In fact, vividness and news commentary have long been inseparable, especially in Western news commentary works. Vivid titles can make news comments come alive and achieve good reading effects.

Farmers are afraid of policy changes and do not dare to make efforts to get rich in the long run. There are many titles to comment on this major ideological obstacle in rural areas. For example, "You must have long-term plans to get rich", "Taking into account both the present and the long-term", "The present and the long-term", "A noteworthy issue in farmers' getting rich", etc. These titles can be used to form an article, but they will inevitably give people the same look. feeling. However, the author simply used the language of the masses directly as the title: "To get rich, you can't just "chicken pecking at the rice"". This is straightforward and clearly expresses the author's point of view. It is also more vivid in terms of language, making it difficult for the audience to listen to it. forget.

The same titles include: "It is good to "squeeze water" for scores" ("Guangming Daily", June 10, 2005), ""Awards" for health" (published in "People's Daily", 2004 First edition on August 5), "If you don't want to be a horse, you have to take your wife" (broadcast by Jiangsu Rugao County People's Broadcasting Station on July 15, 1986), "Don't take the "yamen" to the countryside" (Yiyang, Hunan) County Radio Station (broadcast on February 10, 1986), etc. These vivid titles can make news comments vivid, eye-catching, and vivid, thereby creating a charm that attracts readers.

2. The humor of the comment title

Humor is a symbol of wisdom and a manifestation of talent. With its unique humor and artistic conception, it allows people to understand life with a knowing smile. philosophy. Mr. Lao She said: "It is much more effective to use humor to make surprise attacks, making people laugh a few times, but then their faces turn red as soon as they think about it, than to lecture people sternly." ② "The heart of a satirist is cold. , and the humorist’s heart is warm, and his mentality is not as strong as the satirist.” ③ News review titles with humorous effects not only give readers spiritual pleasure and satisfaction, but also stimulate readers’ interest in the news review content. To write a good review, one of the best tips is to pay attention to the humor of the language and text. Among them, making a humorous title will instantly capture the readers and listeners.

Here is an example:

The title of "Today's Talk" of "People's Daily" on April 210, 2004 was "The Pleasant "Unaccustomed"". This review is based on "I took a train at Beijing Railway Station two days ago. After boarding the train, I always felt that something was different from the past. It turned out that the platform was raised to be level with the bottom of the train, and getting on the train felt like walking on flat ground. I am used to walking up and down on a ladder. The author captured the nature of the incident - gratifying, and used his own feelings - "unaccustomed" to summarize this change that made it easier for people to get on and off the car. There is no logical contradiction in the matter itself. After the author's artistic processing, the logical contradiction emerges and the sense of humor emerges...gt;gt;

Question 2: What is the title of 56 Today's Toutiao article? Writing is more attractive 1. The Law of Symbols

As we all know, symbols are condensed language, and a few characters can express rich meanings. The symbol rule contains three symbols, namely exclamation point, question mark, and ellipsis.

1. The exclamation point

plays three roles in the title:

First, to express strong emotions;

Second , to highlight something and attract attention;

Third, psychological suggestion, which plays a brainwashing role.

For example, there is an account called Wei Interactive, which makes a prediction on WeChat functions every New Year's Day. In 2016, it wrote an article called "2016 WeChat Function Prediction". Thinking from the perspective of a WeChat product manager, the entire article seems reasonable and true. Good content cannot be wasted. What should you do if you want it to be spread? First of all, we must make everyone feel that this function is very real and powerful, and give them a psychological suggestion. So write "So powerful!" after the title. The revised title became "WeChat 2016 Function Plan, So Powerful!" "In the end, this article had about 280,000 reads, and more than 400 public accounts reprinted this article.

2. The Law of Numbers

First of all, the human brain and visual system have a much higher priority in processing numbers than complex Chinese characters. There will be a sense of confusion when there are numbers in the title. It feels like the information content is relatively high.

For example, "Wei Pengyuan, former deputy director of the Coal Department of the National Energy Administration, was arrested on suspicion of accepting bribes and the source of his huge wealth is unknown." This is a typical social news in the style of "People's Daily". But it will be particularly difficult to understand because the title is too long. Later, the title was changed to "200 million in cash found in the home of the former deputy director of the Coal Department." A number appears here first. Under normal circumstances, we may be able to earn several million in a lifetime, which is amazing. We feel that the number 200 million is very, very large, and it gives people a particularly surprising feeling. But ordinary people have no idea about 200 million, so they came up with another analogy, "burning out four money counting machines." That is to say, the money is so much that even the money counter cannot count it, and it will feel like it is burning out. The final title was changed to "Former Deputy Director of the Coal Department: 200 million in cash was found at home and four money counting machines were burned out...".

This title is good because it first throws out a particularly huge number to attract attention, and at the same time it gives you a perceptible analogy, saying that there is so much money that it burns out the money counting machine. Turn this thing into a quantifiable standard.

The most important thing about the Law of Numbers is that the article is organized and rigorous.

3. Sugar daddy rule

It is often called the celebrity effect. Because we are very sensitive to celebrities, stars, famous schools, famous enterprises or national authorities, once these keywords appear in the title, it will naturally attract attention. When we want to combine our products or brands with a certain celebrity, we must enhance users' awareness and let them know that there is a very close connection between the two, so that "sugar daddy" will not make people It feels strange.

4. Zhihu Style Rules

What kind of titles does Zhihu Style Rules apply to? Things that cannot be understood need to be explained. The other thing is things that cannot be experienced personally. We need to go to the person involved and explain it to us personally.

For example, the original title was called "Tesla's Past and Present Life", which seemed a bit far away. After the revision, "What is it like to own a Tesla?" 》. Everyone knows that Tesla's sales volume in China is not very large, so not everyone has the opportunity to drive a Tesla, but if someone tells you about it personally, you will have an immersive feeling.

The key to Zhihu's rules is to set up a scene to make others interested in the topic. [page]

5. The Law of Contrast

We often have to find the two ends of the contradiction in the article, and then amplify it, or look for viewpoints that are contrary to common sense to make an article. If you want to use the title well, you need to find the particularly contradictory points in the article, and then make them form a strong contrast to attract attention.

6. Rules of Grounding

When writing articles or doing activities, you hope to spread them as widely as possible, so try to avoid uncommon and professional words in articles or titles, and make the title Make it as easy to understand as possible so that more people will be interested in the article.

For example, "All-climate batteries revolutionize the performance limitations of lithium batteries at low temperatures". The meaning expressed is particularly obscure, and many modifiers are added, such as "all-climate" and "revolutionary breakthrough". ”, too many modifiers will cause many people to be confused. So the title was changed to "We invented a lithium battery that is not afraid of cold". Anyone with life experience knows that the iPhone will be unresponsive or even freeze when outdoors in winter. This is because the performance of lithium batteries will be low at low temperatures, causing the situation just mentioned. ......gt;gt;

Question 3: How to write news titles How to write good news titles [Abstract] News titles have always been regarded as the soul of news. Good news titles can attract audiences Pay attention to achieving the effect of news dissemination and guiding public opinion. I believe that introducing the artistic conception of traditional Chinese aesthetics into headline production and correctly handling the relationship between news headlines and themes are practical skills for writing good news headlines. [Keywords] News headlines guide artistic conception. The headlines of theme news can be said to be the eyes of the news. They serve to remind the content of the news and attract the attention of the audience. When writing news, the first thing to pay attention to is the production of news headlines. The quality of news headlines Bad news directly affects the effect of news. Mastering the writing skills of news headlines, so as to impress people and attract people, requires news writers to first affirm the importance of news headlines and write news headlines that are in line with the taste of the audience and expressive. power and appeal.

Question 4: How to write a news title? How to write a press release title? Generally, the title should attract attention, but there are also some skills. It is best to use the title to show all the three aspects and content of the press release. . The following article is an article on how to write a press release title for your reference. Interested friends, please take a look at this article provided by the information site.

How to write the title of a press release:

1. Title SEO: the first 65 characters are critical

The title plays a key role in informing search engines of the content of the web page. . As mentioned before, search engines give more weight to the text at the top of the page. In addition, many websites (including PR Newswire websites) use the title of the tag in the web page. This tag is also an important factor affecting SEO. Optimizing the title as much as possible can improve the online visibility of the news.

Title optimization is not difficult, but it may require you to rethink how you structure your titles. Because search engines only index the first 65 characters of the title. If you want to achieve the best results, you must place the most important keywords in the early part of the title, or even at the very beginning of the title.

Another thing that needs attention is not to make the title a pile of keywords. Search engines are very good at discovering natural language and can quickly block keyword spam. So, don’t overdo it. Whenever it comes to keywords, it’s easy for someone to take a good thing too far. SEO techniques will help you to the greatest extent only if your press release focuses on 1-2 keywords.

2. Use numbers in the title (when necessary)

One of the most surprising facts we found in this study is that news with numbers in the title The performance of the manuscript is better than that of no numbers. If your press release cites data such as survey results or performance, or provides

readers with some indisputable facts in a certain field, it is best to mention it in the title. Numbers in headlines convey information about immediacy or factuality, either way they enhance the credibility of the news itself.

3. Use subtitles to add detailed information

I observe daily press releases and find that many companies or institutions find it difficult to limit the number of words in the title to 90-120 characters. . What to do? You can use subheadings to fill in less important details to make the main heading less lengthy. You'll find that this makes the news more visually appealing. Readers will also find it easier to grasp the key points and be more willing to continue reading.

4. Rethink your press release

Companies need to rethink some time-honored public relations techniques, including news release techniques. Unlike in previous years, your audience—including the journalists and bloggers you want to attract—are using the Web to get your content. They search, share, and interact with it. Social media allows people to discover and share information, providing new opportunities for brands to communicate directly with their audiences. Search engines also incorporate social media factors into their ranking algorithms, meaning that social media sharing has a long-term impact on the online visibility of information. To take full advantage of these opportunities, we should rethink how to write a press release, starting with the headline.

Notes -

Length C The title length should be between 90-120 characters (characters, including spaces. Do not refer to words). (Note: We recommend that Chinese titles be between 17-25 words)

Keyword C puts the most important keywords at the beginning of the title (within the first 65 characters).

The title contains numbers. People generally like to see clear numerical points.

Question 5: How to choose a good news title. The title is the core of the news. It is the author’s refinement and summary of the manuscript. It embodies the most incisive and important content of a report. Good news headlines can attract readers' attention and play a finishing role. Therefore, writing good news headlines is the wish of every journalist. However, different types of news have different requirements for headline production. Below, the author will elaborate on the headline production techniques for news, communication, and comments respectively. Making a message title To write a good message title, you must first understand the function of the message title. The title is the eye of the message. Its function is: first to attract readers to read; secondly to reflect the essence of the message so that readers can have a general understanding of the content. (1489 words remaining)

Question 6: How to write a news title How to write a news title The bedroom is adjacent to the mountains and rivers and the park, and I watch the cruise ships and the rippling willows every day. A private garden that cannot be repeated. Belongs only to you.

Question 7: How to write a news title that is concise, time, place, person, and event

Question 8: How to write a title for a micro-business soft article to be attractive. People say it depends on whether a person is beautiful or not. Her face, and the most important thing to look at a person's face is to look at her eyes. Whether a soft article is good-looking or not, the first thing we look at is the title. Whether the title is attractive and whether it can catch the readers' attention is crucial, especially for soft articles on the Internet. An unattractive title will have no click-through rate.

Therefore, from the perspective of soft article writing, how to write the title of the soft article is the most important link.

1. Attract with "profit"

Different from other types of articles, soft articles are generally articles published by merchants to promote products and brands, so they must be tempting with "profit" , directly indicate your interests in the title!

Classic soft article title:

◆ "It is not a dream for a small webmaster to earn 100,000 yuan a year - my journey of struggle" (XX Title of website training soft article)

◆ "Keep your 10 yuan, and also your hemorrhoids" (Title of XX medical soft article)

◆ "Register as a member of XX website, that is, Send 100 yuan cash coupon" (XX online mall soft article title)

2. Greedy people with "new"

People are always interested in new people and new things. It is human common sense to grasp this feature and create newsworthy soft articles, which will often cause a huge sensation, especially when spread on the Internet, it can get more reprints. Commonly used words in news headlines here include: Jingxing , first time, first time, leading, innovative, finally, booming, undercurrent!

Classic soft article title:

◆"Reporter's Observation: Online project outsourcing is booming "Start" (the title of the soft article written by the author of a Witkey website)

◆ "The "Japanese CD" appeared in our city" (the title of the soft article written by XX Real Estate)

◆" Apple AIR is innovative, innovative and thin (the world’s thinnest laptop)” (Apple soft article title)

◆ “Finally, multi-functional vehicles begin to interpret luxury with safety” (XX car soft article title)

3. Move people with "emotion"

People are animals with feelings, family affection, friendship, love. In this world, we are surrounded by "emotion"! So with the help of this characteristic, Capture the word "love" in the title of the soft article and use "love" to move the readers. When writing this title, the author must put his own feelings into it!

Classic soft article title:

◆"19 years of waiting, a gift that made her burst into tears" (XX gift soft article title)

◆"For this website, I broke up with my girlfriend" (XX website soft article title)

◆"Husband, you can’t quit smoking, let’s cleanse your lungs" (title of XX health care product soft article)

4. Touch people with "things"

Since childhood When we were young, we listened to our parents telling stories. As we grew older, we learned Chinese pinyin and some simple words, and we began to read stories. As adults, we like to read story-based magazines such as "Friends"! It can be seen that from childhood to adulthood "Stories" have always been with us, and story-type titles are more likely to move people and attract people to read.

Classic soft article titles:

◆"Those Years I Walked Through." "Detours" (title of soft article written by XX investment brochure)

◆ "My encounter with the tea-picking beauty" (title of XX tea soft article)

5. Use "suspended" to attract people

When the TV series "Insidious" was aired, the ratings were very popular. The reason why this drama attracted everyone's attention was largely because of the exciting plots one after another, because you can never guess where the plot will go in the next episode. He Fang? The same is true for writing soft articles. From the title, the foreshadowing is laid, making readers read the text out of surprise and suspicion. Such titles should be interesting, inspiring, suspenseful, and trigger responses in the text.

Classic soft article title:

◆ "What made his car go to the point of no return?" (Soft article title written by xx anti-rust products)

◆"What happened in ten years" (the title of the soft article of XX Red Wine)

◆"Is high-end lactic acid pork a scam" (the title of the soft article of XX Food)

◆"I How do you rise from failure and then move towards success?" (Title of soft article of XX training)

6. Be charming with "secret"

Like suspense, everyone likes to hear it most Various truths and the human instinct to seek knowledge also make everyone prefer to explore unknown secrets. Therefore, the title of the secret often attracts more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the magic is over every year, there will be a wave of revelations on the Internet, and related posts will also become hot. Commonly used keywords for this type of title: secret, secret, truth, behind the scenes, trick, etc.

Classic soft article title:

◆ "Lose 10 pounds in half a month, the secret is revealed for the first time" (Title of soft article written by XX slimming products)

◆ "Behind the popularity of Jingzhi Beauty" (Title of soft article written by XX cosmetics)

◆ "Nine ways to triple sales performance" 》(The title of the soft article of XX training)

◆“Be careful of getting ripped off! The shocking secret of building a website at a low price” (The title of the soft article of XX virtual operator)

7.... ..gt；gt;

Question 9: How to write the title of the public account article to be more attractive. The first thing that is important is effectiveness. The title and content are all important. If you don’t know how to judge it at the beginning , it is recommended that you use the Xigua official account assistant to see which articles are popular, and make some judgments through relevant indexes