18th Double Eleven Advertisement

Everyone knows that buying things is inevitably influenced by advertising. Advertising can promote consumption on the one hand. Some customers may want to buy something, but don’t know whether to buy it or not. At this time, Advertising comes in handy. Maybe just watching the ad will make you more determined to buy. Seeing that Double Eleven is coming soon, what novel advertising slogans should we prepare? The editor has selected some for everyone. I hope It can be used.

18th Double 11 Advertisement

2018 Double 11 promotional slogans and slogans?

1. Double 11 warm-up activities, 30% off the entire site Starting from now, we will give you lots of warmth. ?

2. The crazy Double Eleven starts in advance.?

3. Double 11 tens of billions of brand coupons, discounts will be available on November 11 , grab it now.

4. "No way" on Double Eleven? How can there be no way! Buy xx, I rest assured, there is no way to do it!?

5. Double 11 is coming, Can Double 12 be far away? Double 11 is here, are you still waiting for Shenma?

6. Support your favorite brands to win a thousand yuan prize, and the 11.11 shopping carnival event has started.?

< p>7. Guan Yu rode a red rabbit horse and traveled to the Double Eleven day to take pictures of my baby, but he was prompted to take it off the shelves!?

8. Double Eleven has become history, Double Twelve is the day. Classic! The service will not change due to price, and the quality will not shrink due to activities!?

9. You are my clothes, take me to experience the changes of the four seasons.?

10. Mobile phone Freezing prices on Double 11, instant red envelopes for purchases.?

11. It’s even more discounted and awesome than Double 11. What are you waiting for? Come quickly?

12. It is said that xxx will donate all the net profits from the 1111 day to impoverished mountainous areas.

13. 2,000 brands, 50 million explosive items, 50% off for the entire site! Come and grab it!?

< p>14. Did you buy my wallpaper to prove that you have a house?

15. When buying household appliances, go to more than three stores, xx is definitely more affordable. Analysis of Double Eleven Advertising

Extract more than 4,500 advertisements that were in operation from November 1st to November 8th and whose advertising copy contains the keywords "Double 11", "11.11", and "Double Eleven", as a comparison of Double Ten 1. Advertising trend analysis basis, relevant trend insights are as follows.

1) Among the advertisements related to Double Eleven, comprehensive e-commerce is strongly grabbing sales, and the Tmall e-commerce platform has the largest investment.

Analyze the industries to which the above advertisements belong, in order to Brand activities launched on e-commerce platforms such as Tmall, JD.com, and Suning are the main advertising forces. In addition, digital home appliances, skin care and beauty, clothing, shoes and bags, and automobile and auto parts industries are the categories with the most advertisements. The corresponding brands "Midea", "Sephora", "Nike" and "Ford" all have eye-catching performances when advertising. .

2) Creative analysis of Double Eleven advertising, "offer" is the core creative point of related activities

The word frequency analysis of Double Eleven related advertising copy is as shown below. Overall , discounts are the core creative point of related activities. In the advertising of preferential activities, the copywriting routine is as follows:

① Pay a deposit and get an instant discount - the deposit paid will be doubled and then deducted from the price of the goods, which is common in brand merchant activities on e-commerce platforms;

② Limited-time flash sale activity;

③ Direct discounts, 10% off, 20% off, 50% off, 20% off are common discounts;

④ Full discount - free for purchases of XX XX, get XX off if you spend XX;

⑤ Price reduction - a simple and crude way to show that the price is low.

3) Inventory of high-frequency advertising copywriting for Double Eleven official activities of mainstream comprehensive e-commerce platforms

In the advertising placement of Tmall, JD.com, and Suning.com e-commerce platforms, digital Home appliances are the main categories promoted during this Double Eleven, especially the three major categories of notebooks, mobile phones, and air conditioners.

4) The demand derived from the e-commerce carnival, finance and operators are taking advantage of hot marketing

If it is not an e-commerce sales industry, would Double Eleven not be able to take advantage of hot spots? Financial brands - small finance and mobile operators combine the "payment amount to act" and "shopping network problems" of the e-commerce carnival to launch advertising based on hot topics. Double Eleven advertising and marketing strategy

1. Super welfare field.

Before November 10, Alimama teamed up with Dragon TV, Youku, and Tao LIVE, the three highest-quality content platforms, to jointly create "Mao Mao Wan" - Tmall's strongest Double 11 press conference in ten years, to help brands in Release the brand’s “hot products” before Double 11 to encourage consumers. The content of the super release is: during the prime time at 22 o'clock, celebrity interesting questions and answers will be used to highlight product selling points, variety IP creative shows will display product supply, and product stories will be told, interspersed with ten-year VIP prices, ten-year limited editions, and ten-year limited editions. The most powerful red envelope rain gameplay of the year helps brands create popular Double 11 products. Brands can use the mobile phone to grab red envelopes across screens, shake into the store, and distribute benefits to consumers.

2. Super cargo yard. From October 16th to November 8th, 52 online celebrities who sell goods will join hands with 12 major brands to PK their ability to sell goods through the live broadcast of "Super Cargo Officer-I Want to Go to Maowan". The top 3 kings of goods will eventually be crowned Maowan. Late stage. Moreover, in each issue, there will be a flying star brand officer with great fan appeal and hot topic, who will strongly support the brand & internet celebrity contestants. In this program, brands can increase their followers by issuing red envelopes for promotions, collecting likes and benefits for a limited time, and popping up store follow cards from time to time.

3. Super harvesting field. From October 20th to November 11th, Alimama will open the strategy center to brand customers, open Tmall public domain data, and help brands guide the Double 11 launch strategy. Brands can distribute benefits on a selected batch of high-quality Taobao resources, such as Youku stickers, startup videos, good products, focus pictures on each homepage, etc. It is worth noting that this Double 11 Micro Taobao resource package will be commercialized for the first time, allowing exposure, interaction, and rights distribution, thereby attracting fans, attracting fans, and increasing conversions.

4. All-area ecological marketing, data reflow helps brand cycle improvement

According to Jian Interactive, this year’s Double 11 investment project will directly access Maowan’s core resources, which has never been done before. There have been. “This year the brand has purchased a resource package, and the brand’s hard advertising will be simultaneously exposed on the three platforms during the live broadcast of the Double 11 Carnival Night.” A relevant person in charge of Alimama said that the interaction at the main venue of Maowen will help the brand attract potential customers to add to their collections and purchases. , deep fan attraction, and Alimama’s combination of various high-quality resources in the Taobao department, which helps to accurately attract traffic and improve brand conversion.

On this basis, this year’s Double 11 investment project will carry out content-based global ecological marketing. For example, the fun advertising interactive Q&A live broadcast program "Mad Men" is specially customized for brand owners, helping brands to dominate the screen on Taobao Live homepage, Click-to-Gold subscriber push, official Weitao and other channels. For another example, in the Youku Super Coupon activity, in-depth cooperation has been carried out from coupons to stores to opening up links with Taobao. Just the content of issuing punctual red envelopes when users watch dramas has been refined to TV series, movies, children's, variety shows, documentaries and other types to help brands with precise marketing. In addition, Alimama has also launched personal center POP, newcomers' meeting gifts, and returning user gift packs to help the brand gain deep fans.