Baicaowei’s corporate culture

Baicaowei’s corporate culture is young and lively. It is a very young company, and most of its employees are born in the 1980s and 1990s. The working atmosphere is very relaxed and comfortable. The relationship between the two companies is also simple and happy. Before entering the workplace, the workplace drama that everyone imagined was probably just your imagination; it is also a company with a strong sense of mission and dreams, and a leader with a taste of grass. Everyone is a leader with great dreams, and Baicaowei people are also a group of young people who are full of energy and dreams.

Baicaowei is a sub-brand of PepsiCo[1], headquartered in Hangzhou. It is a snack food research and development, processing, production, trade, warehousing and logistics company that integrates Internet business business models and new retail. An integrated channel brand and comprehensive brand. [2]

The first Baicaowei offline store was established in 2003. In 2010, it officially entered Taobao Mall [3] and the "Baicaowei Flagship Store" was opened for business. In 2018, Baicaowei returned to offline stores[2], created the "Baicaowei·Snack Selection[4]" offline brand[2], comprehensively deployed "omni-channel[4]", and developed into an omni-channel new retail snack. brand. [2] Baicaowei has more than 1,000 [5] SKUs, covering a full range of snack series such as roasted nuts, dried fruit preserves, braised meats, vegetarian tofu, pastries, puffed biscuits, candy jelly, and instant snacks. [2]

Baicaowei is a group company. In order to promote the development and modernization of the domestic and global food retail industry, Baicaowei invested 400 million yuan[6] to establish an area of ??100,000 square meters[6] A comprehensive base for R&D, production, warehousing and logistics. [2] As of 2020, Baicaowei has established 17 automated warehousing and logistics bases across the country. [2]

In August 2017, Baicaowei also established Baicaowei Food Research Institute.

In 2015, it became the first batch of pilot enterprises in China (Hangzhou) Cross-border E-Commerce Comprehensive Experimental Zone [7]. In 2017, Baicaowei was successfully shortlisted for the first batch of "CCTV Chinese Brand List" on China Brand Day [8]. In 2018, it was selected into the TOP100 Chinese independent brands most loved by consumers [9].

In 2019, Baicaowei was selected into the sixth batch of national key leading enterprises in agricultural industrialization. [10]

On January 19, 2019, Baicaowei signed a contract with Chinese positive energy idol and young actor Yi Yang Qianxi as its brand spokesperson. [11]

On February 23, 2020, PepsiCo announced that it would acquire Baicaowei for US$705 million, or 4.95 billion yuan.

In 2003, the first Baicaowei store was opened in Xiasha University Town, Hangzhou. From the beginning, Baicaowei was positioned to sell a variety of delicious snacks to college students and young people. Because of its precise market positioning, Baicaowei quickly became popular in Xiasha University Town and university towns across the country. For a long time, the taste of Baicao has remained a fond memory for young people. [12]

With the principle of quality first, Baicaowei strives to expand, from offline to online, and from channel sales to product research and development, production, quality control, warehousing, and logistics, in-depth By opening up all links, Baicaowei has been innovating. [12] Positioned as an explorer of interesting snacks, its purpose is to provide delicious and interesting snacks to foodies all over the world.

Since 2010, Baicaowei has fully moved from offline to online. Baicaowei flagship store has quickly entered major e-commerce platforms such as Tmall, JD.com, Paipai.com, Yihaodian, Dangdang.com, Suning.com, Amazon, and Vipshop, and has become a core merchant in the food category on the platform. . In 2014, Baicaowei has become the leading brand of Internet snack foods, ranking among the top three in the industry.