Slogan of national tide activities

Shanghai, the magic capital, is a place where the tide of the country surges. "May 5th Shopping Festival" is the time when the tide of the country rises.

With the arrival of the second "May 5th Shopping Festival", Shanghai, as the most fashionable and sought after place by young people, once again witnessed the launch of new products of many trendy brands, the appearance of domestic fashion beauties and Chinese clothes, and the gorgeous turn of "old brands" to "new domestic trends".

On a question-and-answer platform, "How do you view the phenomenon that domestic brands are becoming more and more popular among young people?" Under the question, one replied that domestic products are no longer low-end domestic products in the past, and young people are young people with cultural self-confidence and feelings of home and country.

The tide of the country is coming, and young people only need op(one pick only choose you).

The launch of new brand products has attracted much attention. In mid-May, with the launch of the second Shanghai Fashion Life Festival and National Fashion Day, more than 50 national fashion brands will focus on launching new products; Warrior will jointly launch new joint products with brands such as Avatar; Yuyuan Co., Ltd. will also launch the world premiere of Guo Chao's new products.

"Time-honored brands" are also very good at playing, showing great potential in the new national tide. On April 20th, the Shanghai Municipal Commission of Commerce announced at the press conference that it would launch the theme activities of "Time-honored Carnival" and hold the China Time-honored Fair and other activities.

There are more scenes that show the charm of the old brand. For example, Huaihai Group and Yimin Group joined hands with nearly 20 time-honored brands and characteristic national brands to set up the time-honored new national pop-up store; Mo Lifeng time-honored brand launched the shopping carnival season; Box Horse will join hands with more than ten old brands in Shanghai to develop new Shanghai-style products, yellow wine cake and yellow wine crayfish ... The traditional and fresh "Shanghai taste" is worth looking forward to.

In the highly competitive beauty and daily chemical track, Shanghai brands like to mention the title of "the light of domestic products". As the leader of new domestic products, shanghai jahwa's brands such as Yuze, Qichen, Goff, Liushen, Meijiajing and herborist will launch a series of new products.

The Report on New E-commerce and New Women's Consumption released by Pinduoduo shows that in brand selection, female consumers no longer simply pay attention to foreign big names, especially girls born after 1990s and 00s. Traveling abroad and buying domestic products are becoming a new fashion.

After 90 s and 95 s, emerging consumer groups such as young people and generation Z are usually called "new consumers". In the name of "Youth Life", the Communist Youth League Committee and Shanghai Youth Travel Service jointly held the first new product exhibition with the old brands, top 500 brands and new domestic brands in the Yangtze River Delta region, selected the list of young talents and recruited young experience officers.

Driven by the national tide, the traditional consumption scene ushered in a transformation. During the "Little Red Book X Yuyuan Garden" National Tide Week, activities such as the Thousand Lights Garden in midsummer and the National Wind Hanfu Festival are waiting for you. Xiaohongshu also invited 100 bloggers to appear in Jiuqu Bridge in Hanfu and hold an antique fashion party.

In the first "5.5" shopping festival, the network economy brought vitality to physical retailing, and a series of conferences with goods witnessed the rise of Ran Ran, the first city for live broadcasting. This year, "planting grass" and "pulling grass" will not stop in places where young people gather.

During the new product live broadcast week of Xiaohongshu, at the opening ceremony of the world premiere season, Xiaohongshu will organize nearly 65,438+00 live exhibitions under the main line of influential blogs to see the latest fashion products gathered in Shanghai; Tik Tok will invite people to visit the first store in Wan Chao, Shanghai, and highlight the characteristic brands of national tide elements in short video+live broadcast; Baidu explores the story of an old brand in the form of live broadcast and exhibition exploration.

As the weather vane of a better life in the field of consumption, the national tide is capturing the hearts of more and more young people. Taking this as a highlight, Shanghai's "May 5 th Shopping Festival" also sent an invitation to the younger generation.

Proofreading: Ding Xiao