How to highlight the theme in poster design? How to design a poster for opening a store to be more attractive?

How to highlight the theme of the poster? Since ancient times, there is no art without individuality. Numerous artists are constantly pursuing the individualization of art, which makes them make great progress in artistic attainments, and at the same time promotes the diversified development of art itself, and is more prosperous. The personality of poster design is mainly reflected in the unique design, fresh ideas, unique techniques of plane composition and color composition. For example, Mr. Hong Hao is good at combining China's cultural and visual elements with his own design concepts and applying them flexibly in his design, so his works will reflect a strong China humanistic atmosphere. As a popular propaganda method, poster design must have considerable attraction and artistic appeal, and poster design is an art of information transmission. Strong visual effects are formed by factors such as image, color, composition and sense of form. The theme should have a strong visual center, and at the same time have novel, simple and unique design style and other elements. Posters are often used in cultural performances, sports meetings, story meetings, exhibitions, business promotion, festival promotion, cinema promotion and so on. The general requirement of poster design is to make people clear at a glance and highlight the theme. Such as XX activities, commodity discounts and so on, and then summarize the main contents such as time and place. The beautiful illustrations and layout of posters are usually the main ways to attract attention. In fact, poster design is informative, with abstract and specific theme elements: (1) The poster's propaganda theme is distinct, and the graphic language should be combined with the theme. Each poster always has a specific content and theme, and it must not be expressed at will. It should be analyzed rationally, and the appropriate starting point should be chosen to show the theme ideas creatively with unique visual elements. (2) Strong visual impact The advertising effect is closely related to whether the work itself can attract the viewer's attention. Posters are usually placed outdoors, and a poster work with strong visual impact will make people stop and pay attention to the content of the work patiently, thus leaving a deep impression and endless aftertaste. There are many ways to enhance the visual impact of the picture in graphic design, such as beauty, joy, sweetness, irony, humor, sadness, integrity and even fear. From the formal point of view, there are contradiction space, inversion, misunderstanding, positive and negative, abnormity, isomorphic graphics, association, shadow, etc. (3) Graphics can highlight the theme of poster works without text annotation, and graphic language pursues the theme with profound connotation with the most concise and effective elements. People can quickly understand the author's intention after seeing the figure. (4) The design is rich in connotation and has certain cultural connotation. Excellent poster works can successfully convey the theme, and only in this way can there be emotional and spiritual communication with viewers, thus reaching a higher level. Our motherland is an ancient civilization, which has precipitated a very rich national cultural spirit, and the conservative culture and art show infinite aesthetic connotation. Radical painting art is full of verve and ethereal artistic spirit. Folk art works (reflecting folk customs and unique artistic charm) all contain the complex of national culture and become inexhaustible cultural resources for modern design. Designers should pay attention to the integration of the brushwork, charm and artistic conception of traditional painting into modern design language, so that the works have great cultural taste and appreciation value. How to design the poster?

PS design can be used.

Poster design is a new occupation based on the application of computer graphic design technology and with the development of advertising industry. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.

a creative design activity or process of graphic art to express the purpose and intention of advertising through relevant design software on the computer in combination with the use characteristics of advertising media.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large painting posted on the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

in a sense, the 2th century was a century of political propaganda, and posters reached the peak as a propaganda way at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peak of political poster creation, especially in the first 5 years of the 2th century, which was the golden age of propaganda posters. How to design a poster for opening a store to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry. So how to design it? The following seven points need more attention in the design process. 1. The theme highlights many posters. At first glance, I don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you. Posters for promotional activities should clearly state the theme of the activities, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses gold+gold coins+professionals symbolizing wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward. The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid. 3. There is a visual project detail. The visual project detail not only has the process picture of the course in the single page of Taekwondo, but also has the course description, main features, project details and so on as well as the autumn remedial class. After defining the theme, put the corresponding pictures, materials and color matching to make the style and theme of the whole poster more suitable. 4. Copywriting is more important than design skills. A good copy can make the whole poster come alive. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it. KEEP's "self-discipline gives me freedom" classic short story, as well as long copy, grasp the key expression, so that users can get what they see. 5. Endorse a good poster with a theme, copy and material. If there is a corresponding endorsement of trust, you can also put it on. For example, "started in 21" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 8 chain stores nationwide, and 1 million copies are sold a year. These are all good endorsements of trust. Trust endorsement+copywriting expression adds a sense of trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are also good-looking, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in a circle of friends instead of using traditional single pages, and send them to 1 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it? If they are interested and scan the code, but forget to download the original picture and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, and it should be extremely small. Whether it is the receipt code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading. 7. With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itch, Picture Monster, etc. However, some apps don't buy members, and there will be watermarks. This needs to be noted, because spreading on the Internet, the picture is the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store. If there are a lot of posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermarkless posters. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, petal net, package net and remittance net can also be used as design reference.