How to implement the "Several Opinions on Promoting the Integrated Development of Transportation and Tourism"

Not long ago, the "Several Opinions on Promoting the Integrated Development of Transportation and Tourism" jointly issued by the Ministry of Transport, the National Tourism Administration and other six departments put forward many practical and effective specific measures to promote the integrated development of tourism and transportation. . "Several Opinions" proposes to "incorporate transportation and tourism functions into unified planning" and requires all localities to unify the planning and design of tourism signs, viewing facilities and transportation infrastructure when formulating tourism transportation infrastructure development plans; "to build a better environment for tourists" "Convenient and efficient 'fast forward' transportation network" proposes to rely on "fast forward" transportation networks such as high-speed rail, intercity railway, civil aviation, and high-grade highways, and strive to achieve one or more "fast forward" transportation modes to reach 4A-level scenic spots. Two or more types of tourist attractions are accessible to 5A-level scenic spots; the measures of "innovative transportation tourism products" are also highly targeted, such as adding special tourist trains such as high-speed trains, luxury trains, and hotel trains, and developing special sightseeing trains and other equipment suitable for tourism characteristics. Develop cruise tourism, form a well-distributed cruise development port system, and build a cruise tourism distribution hub.

Li Xiaobo, a professor at the School of History, Culture and Tourism of Sichuan Normal University, believes that the "Several Opinions" are highly pragmatic. First, it is the driving force of the mechanism. The joint promotion of the six departments is conducive to solving the "small horse" problem in the tourism sector. The second is economic support. The various investment and financing channels proposed are conducive to solving the problem of construction funds; the third is technological innovation. The integration of transportation and tourism should be a comprehensive consideration of service quality, product system, and information system. Directional innovation and integration.

What practical development issues does the "Several Opinions" address? Li Xiaobo analyzed that the first problem is the misalignment between historical roads and modern transportation. The rich natural and cultural resources on the historical roads will "flash by" in the fast modern traffic, which can easily cause tourists to "believe but not believe". The second is the disconnect between cultural routes and tourism brands. Strictly speaking, currently no tourist route in China has its own unique intellectual property rights. The third is the lack of industrial elements on tourist routes. Apart from basic food and accommodation provided by service stations or important nodes, there is no awareness of industrial development.

"Currently, China's tourism transportation construction has formed a situation where practice forces development. For example, in 2016, Grassland Tianlu received more than 2 million tourists and 550,000 self-driving vehicles. It was overcrowded during the peak tourist season. It far exceeds the road traffic design capacity, causing a series of problems such as traffic congestion, ecological environment damage, insufficient facilities, and poor tourism experience," said Yang Xing, director engineer of the Planning Research Institute of the Ministry of Transport. With the advent of the mass tourism era, Traffic routes like the Prairie Sky Road were not initially built according to scenic road standards, but in reality they have developed into linear tourist destinations. Therefore, the construction of tourist scenic routes must start from the top-level structure, plan in advance, and deploy in advance to avoid the negative impacts caused by tourism development.

How to promote the implementation of "Several Opinions"? Li Xiaobo suggested that the first is to establish a new concept of whole-course happiness; the second is to open up a new model of global culture and think about how to promote the integration of transportation and tourism so that scattered point-like scenic spots can become a culturally organic whole; the third is to develop a new economy across all industries , At present, various regions rely on the "ticket economy" and lack an industrial view of route coordination. The integrated development of tourism and transportation must accelerate the pace of exploration and practice.

Yang Xing believes that the "Several Opinions" put forward a very good framework and grand blueprint for the future development of tourism transportation. To achieve the expected goals of the "Several Opinions", we need to pay attention to the following issues: First, various localities should establish Coordinating departments or organizations for tourism transportation work. The second is the issue of financing channels and stability. Under the guidance of the government, enterprises must give full play to their enthusiasm and strive for national policy and financial support, so as to form a stable source of funds and financing channels for tourism transportation, especially the construction of tourist scenic roads. The third is to coordinate technical standards for transportation construction and tourism needs. For example, how to improve the tourism function of highway service areas, how to integrate ordinary highway service areas and maintenance roads with tourist highway stations, how to determine the service facilities, content and setting standards of tourist scenic routes, road traffic guide signs and tourist scenic route identification systems. How to connect, etc., are all issues that urgently need to be solved and paid attention to.