What is the full name of Daguang Sai?

National College Student Advertising Art Competition. "Daguang Competition" is China's largest university advertising art communication platform. It is co-sponsored by the Higher Education Department of the Ministry of Education, the Journalism and Communication Professional Teaching Steering Committee of the Ministry of Education, and the Advertising Education Professional Committee of the China Higher Education Association. , a national college liberal arts competition hosted by the Communication University of China and the National College Student Advertising Art Competition Organizing Committee.

The Daguang Competition is by far the largest in the country, covering a wide range of colleges and universities, with a large number of teachers and students participating, and a national-level college student competition. The first Daguang Competition was launched in 2005, and nine and ten competitions were successfully held. More than 1,300 colleges and universities across the country participated in it, and hundreds of thousands of students submitted their works, forming a stable, mature and sizable university student body. Teaching practice platform.

Extended information:

The competition is held every two years, the first National College Student Advertising Art Competition in 2005, the second National College Student Advertising Art Competition in 2007, the third National College Student Advertising Art Competition in 2009 The National College Student Advertising Art Competition in 2011, the 2011 Fourth National College Student Advertising Art Competition, the 2012 National College Student Advertising Art Competition "2014 Nanjing Youth Olympic Games Thematic Design Competition", and the 2013 Fifth National College Student Advertising Art Competition. Since the fifth Grand Advertising Competition, the National College Student Advertising Art Competition has been officially changed from the previous two-year event to an annual event.

Daguangsai integrates professional education, quality education and vocational education, and for the first time unprecedentedly expands the radiation and

influence of advertising education, and expands the connotation of advertising education. The Daguang Competition aims to improve the innovative spirit and practical ability of college students, stimulate their creative inspiration, and promote the reform of talent training models in university journalism, advertising, design, and art education. It also introduces new curriculum, teaching content, and methods. It has played a promoting role and greatly improved college students' hands-on ability, practical ability, planning ability and comprehensive ability.

The entries are divided into seven categories: print, film and television, micro-film, animation, broadcast, advertising planning, and corporate charity. All topics for the competition are collected from the public, and real topics of corporate marketing are introduced into the competition, giving advertising practice a broader stage.

Applicable participants: Applicable to students from all universities in China, excluding international students.