Opening skills of real estate sales speech

The most important thing for real estate sales staff is communication, so we should prepare the opening remarks. Let me introduce you to the prologue of real estate sales.

Prologue of real estate sales: The prologue of fuzzy sales proposition must be in the form of fuzzy sales proposition, and it is forbidden to talk about sales at the beginning of communication.

If you start talking about sales, it will easily arouse consumers' vigilance and make their doubts more serious. Talking about sales from the beginning is like a slogan overhead: Don't believe me, I'm a salesman. ?

As consumers, we hate those who sell things in the street, because they always start with a customer. So why don't many people like selling? To sum up, there are mainly the following points:

(1) The salesman's sales purpose is too clear, which directly gives consumers a feeling of being cheated.

(2) Salespeople don't really think about customers, not from their needs, but to promote their own products.

(3) The salesman didn't study what the customer really needed.

4 eager to clinch a deal.

(5) The salespeople themselves don't know enough about the products.

Opening remarks of real estate sales: The opening remarks should first dispel consumers' doubts.

In fact, everyone will be suspicious of a new contact. Because I don't know enough, I dare not believe it easily. The same is true of sales. To gain the trust of consumers, we must dispel their inner doubts.

How to dispel doubts? That is, starting from the needs of consumers, truly love customers as friends, let them feel their love for them, and make friends before doing business. Before we do sales, we must know enough about consumers so that we can have a chance to be friends.

The prologue of real estate sales: We should not only respect customers, but also pay attention to discretion. Many salespeople deliberately say a lot of polite words because they are eager to clinch a deal. In fact, some pleasantries will only backfire. Through practical experience, this paper summarizes the following pleasantries that are most likely to arouse customers' disgust in the opening remarks:

(1) Hello, what can I do for you?

What can I do for you?

We just got a new model here.

This is the discount area.

The above opening remarks are often heard when we go shopping. If you are a consumer, will you be disgusted to hear this? Therefore, as a salesman, we must pay attention to our opening remarks, learn to study consumers and competitors, and distinguish ourselves from competitive products.

The prologue of real estate sales: If you encourage communication, the prologue is to lay the foundation for later communication, and the second is to eliminate customers' doubts. Therefore, in the process of communication, we should try to say less conventional pleasantries. Try to be humorous. For example, if you start with a question, make your question interesting.

Ask questions that are not only interesting, but also as open as possible. Don't throw closed questions, such as: Can you use it simply? what's up And then what? No? Answered the question. Try to ask who, what, where, when, why and how.

Here's an example:

Closed question:

Shop assistant: Are there many people in the mall?

Guest: Not much.

Open questions:

Shop assistant: What's the flow of people in the mall now?

Customer: Oh, when I came here this afternoon, it looked like a vegetable market, but now there are fewer people.

You see, customers have different answers to a different question. Closed questions may end the communication directly at the beginning. Therefore, we should try to use open-ended questions to promote our follow-up.

The prologue of real estate sales: distinguish it from competitors and arouse customers' interest. In the process of sales, if customers don't treat this kind of sales as enjoyment, then they will be very painful. Therefore, we should use the opening remarks to capture the interests of customers, distinguish ourselves from competitors, and let customers enjoy this exchange.

Here are some commonly used wonderful opening remarks for everyone:

(1) Your bag looks heavy. Do you need me to get it for you when you go shopping?

May I ask a question? Do you think women prefer chocolate or flowers on Valentine's Day?

I see you just walked out of the hairdressing shop across the street. Which hairdresser do you use?

I noticed your shoes. Are they comfortable to wear?

Your little baby has a sweet mouth. Is he going to primary school?

Your hairstyle is really beautiful. Where did you cut it?

How did you spend your long vacation?

Long time no see, you are beautiful again. Can you share this secret?

I want to get together with my friends. Do you have any good places to recommend?

I overheard you and your friend talking about a new movie. I want to see it, too. How about this movie?

Real estate sales 1 network to find customers. newspaper

2 Home reception.

3 leaflets

Introduction of old customers. Introduction by relatives and friends

Set up stalls, dig vegetables and dig customers.

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The professional qualities that an excellent salesperson should possess include: first, the necessary professional knowledge, so that you can recommend your products to others. Second, the correct sales mentality (honesty is fundamental), don't rely on rhetoric or deception to realize the transaction, think more about changing places. Third: personal gfd and potential quality. Professional image and polite manners will win you a good first impression and help to eliminate customers' vigilance and sense of distance. Fourth: Have good communication skills (affinity) with customers, so that customers can agree with you and accept you first, so that customers can better accept the products you recommend. Fifth, learn to get along well with colleagues, especially when there are conflicts of interest, and of course, the relationship with leaders, which is self-evident. Sixth: Be open-minded, keep learning and think hard.

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