The outer packaging of Weilong Spicy Tiao is accused of being marginal. What are the laws and regulations regarding product packaging requirements?

The outer packaging of some products of Weilong Spicy Tiao, a spicy tiao brand, is printed with words such as "Yue", "thief big" and "tough". Some consumers think it is vulgar marketing and a pornographic edge. In response, the Market Supervision and Administration Bureau of Henan Luohe City, where the Weilong brand is located, responded that it had learned about the relevant situation and would feedback it to the regulatory office for investigation. Weilong staff responded to the Beijing News reporter and said that they would cooperate with the market supervision department in the investigation and verification. A netizen from Guangdong ate a foreign object in Weilong spicy strips, which was suspected to be a sex toy. Later, Weilong responded that it had contacted the consumer, but could not confirm that it was the factory fault.

Vulgarity, obscenity and pornography have always been the key targets of Internet supervision. Various vulgar advertisements that "focus on both genders" and "edge balls" have also been challenging the public's bottom line and thinking. Vulgar advertisements not only cause bad It has a huge social impact and violates the express provisions of our country's laws. For any brand to gain recognition from consumers and the market, it ultimately needs to rely on quality to win, rather than relying on gorgeous packaging and cunning publicity to achieve opportunistic commercial effects.

The technical requirements specified in product packaging standards should be able to be verified using test methods, etc. This provision requires that only those characteristics that can be proven be specified in product packaging standards. Empty requirements without specific content are not allowed to be written into standards. The requirements in product packaging standards should be expressed in numerical values ??as much as possible and can be verified by test methods.

Bringing us into the situation of Weilong Hot Tiao, Weilong Hot Tiao has minors as its main users. When underage users purchase Weilong spicy strips, they will focus all their attention on "eating Weilong spicy strips" itself, instead of paying attention to the information on the text - information that is barely even marginal, and naturally cannot Attract consumers' attention. However, as a national spicy bar brand, Weilong initially became popular because its official website design imitated the style of Apple. Now its product packaging design has become controversial, which should also cause alarm. Branding is no small matter, so don’t let the small lose the big.