What does the hotel marketing department do?

The following is the post setting and responsibilities of the hotel marketing department for your reference!

(1) Director of Marketing Department

Title: Director of Marketing Department

Direct supervisor: general manager of the hotel.

Direct subordinates: account manager, art designer, department clerk.

Overview of work

Be fully responsible for the management of the marketing department, formulate and implement the hotel marketing strategy, and ensure the completion of the established business budget target issued by the hotel through public relations publicity, business promotion and various forms of promotion.

operating duty

1, responsible for hotel marketing plan and marketing strategy.

2. Be responsible for formulating the action plan for market expansion and promotion.

3. Be responsible for the advertising planning and publicity of the hotel.

4. Responsible for organizing the implementation of the hotel's established marketing plan, and making corresponding strategy adjustments according to the changes of the market, so as to achieve the best sales effect, and regularly report the work progress to the hotel general manager.

5. Responsible for the collection and accumulation of hotel sales public relations materials, as well as the collation and compilation of documents and materials.

6. Responsible for coordinating with housekeeping department, catering department and other departments, formulating the price scheme and preferential terms of rooms and restaurants, and revising the contract agreement once a year.

7. Responsible for coordinating with the Finance Department to review the ways, limits and credit status of customers' credit granting, and assisting in the collection of accounts.

8. Be responsible for regularly participating in important domestic and international tourism fairs every year to strengthen the publicity of the hotel.

9. Be responsible for establishing a close and efficient marketing team and giving full play to the potential of each member.

10, responsible for formulating and modifying the man-machine linkage scheme for marketing personnel, urging sales personnel to explore potential new customers and sign business contracts.

1 1. Conduct extensive market research, collect customers' opinions, and formulate the best marketing plan and preferential regulations.

12. hold regular marketing meetings attended by the general manager, heads of various business departments and sales staff every week to coordinate, modify and review the improvement of hotel operation and do a good job in marketing.

13. Insist on providing long-term training for subordinates and strengthen the confidence and efficiency of marketing personnel.

14, there are plans to carry out various forms of public relations activities and write promotional articles for media use. Invite reporters to interview regularly to expand the visibility of the hotel.

15, responsible for organizing the compilation, photography, video recording, printing and publicity of hotel publicity materials, establishing good relations with the media and obtaining their support and help.

16, responsible for checking whether there are any errors in hotel advertising content, whether it is beautiful, whether the design is elegant and whether it conforms to the hotel style.

17, responsible for establishing public relations sales business files for easy reference.

18. Be responsible for maintaining good business contacts with important customers, and regularly visit important officials of travel agencies, heads of customer reception departments of large and medium-sized enterprises, and important customers of government departments to solicit customers' opinions, enhance understanding and strengthen cooperation.

19, responsible for organizing and attending the reception of VIP guests.

20. Understand and master the market information and sales policies of the same industry, submit market reports to the general manager regularly, and put forward corresponding countermeasures.

2 1. According to the short-term and long-term business objectives and planning of the hotel, be responsible for the overall sales, attract customers, and be responsible for the business development and scheme implementation of the business market. Do a good job of market analysis, choose the sales market and sales countermeasures.

22, coordinate the relationship between the marketing department and the hotel departments, make each work smoothly.

23. Greet the organizers of all major conferences in person.

24. Take every opportunity and place to carry out public relations activities, such as banquets, receptions, tea parties, exhibitions, trade fairs, symposiums, commemorative meetings, celebrations and other social activities.

Second, the account manager

Job Title: Account Manager

Direct supervisor: Director of Marketing Department

Job description:

Responsible for the promotion and sales of hotel rooms, restaurants and other business projects, visit customers regularly, maintain good cooperative relations, and assist all departments to complete the established monthly and annual business budget of the hotel by implementing the task of setting quantitative indicators for customers in various market segments.

Scope of responsibilities:

1, keep abreast of the market situation in order to effectively implement the marketing plan.

2, familiar with the hotel departments, services and their own business, in order to do a good job of public relations sales to customers, to complete the marketing objectives set by the hotel.

3. Responsible for all customer affairs, including business visits, file establishment, account follow-up, etc.

4. Actively promote new hotel projects and plans to customers, arrange regular and irregular visits for customers, and maintain good business contact with potential customers.

5. Assist department leaders in market research and timely feedback, and form a report before 25th of each month and submit it to department leaders.

6. Report the progress of the promotion work to the department manager at the regular meeting every afternoon (16: 30- 17: 00), constantly expand and update the customer list, and actively explore various new customers.

7. Keep in touch with old customers, keep abreast of customers' consumption and feedback, and form a weekly report and report it to department leaders.

8. Collect the information of the media and competitors in time through newspapers, internet, rental and other forms every day, and provide valuable new information to the department and hotel leaders in time for reference in marketing decision-making.

9. Provide weekly and monthly marketing and marketing progress reports to department heads.

10, coordinate the working relationship with various departments, actively cooperate and arrange all work reasonably.

1 1. Receive guests, actively publicize the hotel's excellent services and facilities, establish a good image of the hotel, pay attention to understanding the guests' opinions on the hotel, and report to the department leaders in time.

12. Assist to complete the business activities and important reception visits arranged by the department director, provide guests with the latest catering and entertainment information, and actively promote sales.

13. Be responsible for filing relevant materials, information and newspaper clippings after important hotel activities.

14. In case of major festivals, send congratulatory letters or greeting cards to units and individuals, old customers and regulars who have business contacts, or invite them to participate in celebrations or commemorative activities organized by the hotel.

Third, art design.

Title: Artist

Direct supervisor: Director of Marketing Department

Job description:

Mainly responsible for advertising design, drawing, planning and editing promotional materials.

Scope of responsibilities:

1, responsible for the design and production of all banners, billboards, signboards, posters, decorations and handicrafts in the hotel to ensure clear handwriting and novel and beautiful design.

2. Be responsible for photographing all commemorative activities, important events and celebrations of the hotel. We should also pay attention to the collection and collation of written materials that need to be collected and collated.

3, responsible for festivals, commemorative activities, celebrations and other cocktail parties or conference venues decoration and beautification.

4. Be responsible for the design and production of hotel service guides, hotel profiles, advertising pictures, recipes, invitations, postcards, hotel picture books, souvenirs, Christmas cards, envelopes and stationery, and supervise the printing quality.

5, artists must understand and be familiar with the business situation of each department, study the hotel advertising business.

6. Check all signs, billboards, placards, etc. The hotel is in good condition, update or replace the old and damaged ones in time, and do a good job in advertising and promotion activities.

7. Make a weekly report of art work and attach your own work completion and the allocation table of art production expenses of various departments; And indicate the tasks that need to be completed or followed up next week.

8. Under the arrangement of department leaders, observe large-scale food fairs or tourism fairs, conduct field visits to well-known hotels, collect data, and improve the level of art production.

9. Complete all tasks assigned by department leaders.

Iv. Marketing Department/Room Clerk

Title: Clerk.

Direct supervisor: Marketing Director

Job description:

Responsible for the classification and filing of departmental business and data files. According to the requirements of the department manager, draft relevant correspondence and departmental reports,

Make all kinds of tourism market analysis reports and provide them to managers and sales staff in time; Assist the manager to make monthly and quarterly summary,

Do sales statistics well.

Scope of work:

1. Attend daily departmental meetings and keep meeting minutes;

2, answer the phone as required and make records, timely convey the relevant personnel;

3. Complete the input and printing of departmental documents, reception plans, agreements, business statistics and other manuscripts in time;

4. Archive and manage the documents and materials of hotels and departments.

5. At the end of each month, be responsible for making the guest situation control table for banquets and meetings in next January, and make timely supplements and revisions, and submit it to the department head together with the guest room situation forecast table every Saturday;

6. Fill in the monthly attendance report of the personnel in this department.

7. At the end of each month, summarize one's work in the current month and make plans for the next month.

8. Prepare the monthly plan of departmental office supplies, and be responsible for receiving and distributing them;

9. Assist the department manager to make the annual marketing plan and financial budget;

10. Do a good job of receiving, classifying and filing all kinds of signed agreements, establish a new agreement directory and update customer information.

1 1. Complete all the work temporarily assigned by the department manager.

12, master the operation process and business of the marketing department, and be familiar with the prices and ordering process of various customers.

13, collect market information, and edit newspapers and periodicals with reference value for the reference of department personnel.