Beijing Regulations on the Management of Outdoor Advertising Facilities, Plaques and Slogans

Chapter 1 General Provisions Article 1 In order to implement Beijing’s urban master plan, strengthen the management of outdoor advertising facilities, plaques and slogans in this city, rationally plan and utilize urban space resources, maintain the urban landscape, and build high-end To provide high-quality urban public space, these regulations are formulated in accordance with relevant laws and regulations and in combination with the actual situation of the city. Article 2: These Regulations apply to the installation of outdoor advertising facilities, plaques and slogans and related management activities within the administrative area of ??this city.

The term "outdoor advertising facilities" as mentioned in these Regulations refers to light boxes, neon lights, and electronic display devices installed using buildings, structures, outdoor venues, ground parts of urban rail transit facilities, and public transportation vehicles. And other facilities that publish advertisements to urban outdoor public spaces such as urban roads, highways, railways, squares, etc.

The term "plaque signs" as mentioned in these Regulations refers to the signs that are set up by agencies, military units, enterprises, institutions, other organizations and individual industrial and commercial households in their offices and business premises or on the bodies of motor vehicles and non-motor vehicles. Plaques, plaques, and logos displaying their names, trade names (trade names), logos, and other content in urban outdoor public spaces such as urban roads, highways, railways, squares, etc.

The term “slogan propaganda materials” as mentioned in these Regulations refers to those temporarily installed in public places, using words as the main means of display, and not for profit, to urban roads, highways, railways, squares, etc. Banners, flags, display boards, etc. for non-commercial promotion in urban outdoor public spaces. Article 3 This city’s management of outdoor advertising facilities, plaques and slogans shall adhere to the combination of ensuring urban vitality and strict standardized management, and follow the principles of municipal-level overall planning, local responsibility, scientific planning, and rational layout.

The installation of outdoor advertising facilities, plaques and slogans shall comply with laws, regulations, rules and relevant national and city plans, technical standards and specifications, be compatible with the urban regional functions and style, and be consistent with the neighborhood The integration of historical culture and humanistic features harmonizes with the surrounding city environment and urban landscape.

The installation of outdoor advertising facilities, plaques and slogans shall be safe and secure, comply with energy conservation and environmental protection requirements, and shall not endanger personal safety, affect the safety and functions of buildings and structures, and shall not obstruct adjacent buildings and structures. ventilation and lighting, and shall not hinder traffic and fire safety. Article 4 The Municipal People's Government shall provide unified leadership for the management of the installation of outdoor advertising facilities, plaques and slogans in this Municipality.

The District People's Government is responsible for coordinating the management of outdoor advertising facilities, plaques and slogans within its administrative region.

Subdistrict offices and township people’s governments are responsible for the daily management of outdoor advertising facilities, plaques and slogans within their respective jurisdictions. Article 5 The municipal urban management department is specifically responsible for the management of the city’s outdoor advertising facilities, plaques, and slogans, and will work with relevant departments to guide, inspect, and assess the management of outdoor advertising facilities, plaques, and slogans in each district. Evaluate, organize the formulation and publicity of relevant policies, standards and norms.

The urban management departments of each district, as well as the regional management agencies determined by the Municipal People's Government such as economic and technological development zones and railway station areas are specifically responsible for the management of outdoor advertising facilities, plaques and slogans in the area.

The comprehensive law enforcement agency of urban management is responsible for guiding and comprehensively coordinating the administrative law enforcement work of outdoor advertising facilities, plaques and slogans.

Other relevant departments shall, in accordance with their respective responsibilities and the provisions of these Regulations, do a good job in the management of the installation of outdoor advertising facilities, plaques and slogans. Article 6 The urban management department shall use the comprehensive service information system for the management of outdoor advertising facilities, plaques and slogans (hereinafter referred to as the comprehensive service information system) to implement dynamic management of facility planning, facility setting, inspection and maintenance, safety management, violation management, etc. Management, providing technical consultation and services to the society, sharing relevant information with sub-district offices, township people's governments and relevant municipal government departments, and strengthening supervision and inspection of various facilities.

Article 7 Relevant associations, chambers of commerce and other social organizations involved in the installation of outdoor advertising facilities, plaques and slogans shall strengthen industry self-discipline and conduct training for members on relevant national and municipal laws, regulations, rules and plans, standards and norms. Guide members to carry out setting activities in accordance with the law. Article 8: Urban management departments, sub-district offices, and township people's governments shall use various methods to publicize the management requirements for outdoor advertising facilities, plaques, and slogans to the public, and guide units and individuals to complete the installation and daily maintenance of facilities. Chapter 2 Outdoor Advertising Facilities Article 9 The municipal urban management department shall organize the relevant departments of the municipal government to prepare a special plan for the installation of outdoor advertising facilities in the city, which shall be reviewed by the municipal planning and natural resources authorities, submitted to the Municipal People's Government for approval, and then announced to the public. .

The city’s special planning for the establishment of outdoor advertising facilities should clarify the division standards for areas where commercial outdoor advertising facilities are prohibited, restricted areas, and allowed areas, as well as the layout requirements for public welfare outdoor advertising facilities, and determine the total amount and type of outdoor advertising facilities. As well as setting planning indicators such as density, area upper limit, brightness control, and setting deadline.