What abilities and knowledge do you need for marketing planning in real estate industry?

Let's talk about the basics of real estate demand first.

1. architecture: architecture is a kind of product, and it is necessary to know not only design but also construction. Only by truly understanding the product can we make a good marketing plan. Only by understanding the design can we know the product style, not Chinese style, but promote the design into European style. Only by truly understanding the design and structure of products can we tap the advantages and disadvantages of products and refine their selling points.

2. Basic writing skills: Marketing planning of a project requires a lot of market analysis, research reports, planning schemes and publicity activities. You can't write a good copy without writing skills. Writing touching promotion keywords is the focus of marketing planning.

3. Aesthetics: There are professional designers in pattern design, but distinguishing beauty, seeing the shortcomings in the pattern and putting forward pertinent opinions can effectively improve the quality of the project.

4. Inductive analysis: About the characteristics of the development company, the project itself, the surrounding environment, supporting facilities, the development trend of real estate, the domestic economic situation, competing projects and other information. It is necessary to select useful information from these messy information. Correct inductive analysis is the basis of marketing planning.

5. Communication: The planned work can never be completed by one person. We must cooperate with Party A, sales, engineering, R&D, real estate, media, advertising companies and event organizations. Without excellent communication skills, the work will definitely not be done well.

6. Activity organization: There are many marketing planning activities such as opening, preheating and promotion, which require good organization and coordination skills.

Let's talk about the advanced knowledge needed to be an excellent marketing planner. Knowledge of finance, society, life, geography and history must be a generalist.