Analysis of marketing audit work of power supply enterprises

Analysis of marketing inspection work of power supply enterprises

Introduction: The implementation of electricity prices is very policy-oriented and must be strictly implemented in accordance with relevant national regulations to ensure the operating results of power supply enterprises.

Marketing management is the sales link of a power supply enterprise and is a comprehensive reflection of the business results of a power supply enterprise. It includes the power market, industry expansion and installation, electricity prices and bills, checking and collection, electric energy measurement, electricity inspection and marketing Audit, power supply and consumption contract, power demand side, power marketing technical support, etc. Among them, marketing audit work is a basic work to strengthen marketing management. By carrying out effective marketing audit work, we will strengthen the supervision and management of marketing links, reduce various errors and liability accidents, improve the self-discipline mechanism, strictly enforce marketing management discipline, and improve the execution of marketing policies.

1. Main contents of marketing audit work

Audit of basic management. Customer household information is all the original data from the application for electricity to the connection and establishment of the electricity account, as well as the changes in electricity usage after the official use of electricity. It reflects the entire process of the customer's electricity consumption. Through the analysis of customer household information, weak links in marketing management can be discovered, so that problems can be identified and targeted measures can be taken.

For example, customers who do not follow normal working procedures for new installations, capacity additions or changes in electricity consumption, economic losses caused by the lack of corresponding business expansion processes, or process errors, inappropriate or incompetent processes. Economic losses caused by the procedural process; economic losses caused by errors in electricity bill calculation parameters, calculation procedures, computer or manual calculations; whether the suspension and restoration procedures of customers' transformers that implement the two-part electricity price system will affect the collection of basic electricity bills; due to improper storage of business data Complete, damaged or lost, resulting in no evidence for electricity bill settlement, resulting in electricity bill settlement errors; electricity bill calculation errors caused by changing the electricity bill settlement method or failing to sign a payment agreement as required, etc. Audit of electricity price management.

The implementation of electricity prices is very policy-oriented and must be strictly implemented in accordance with relevant national regulations to ensure the operating results of power supply enterprises. It is necessary to reduce the work errors of marketers and prevent marketers from expanding the scope of preferential electricity prices without authorization and settling high-price electricity at low electricity prices, which will cause losses to the country and enterprises. For example, due to insufficient implementation of commercial and non-residential electricity prices, errors occurred in the assessment of multi-category electricity price ratios, resulting in undercharges or overcharges; electricity fee calculation errors due to errors in determining and implementing classified electricity prices for customers; due to the two-part electricity price system Electricity bill calculation errors caused by irregular implementation or unauthorized reduction or exemption of basic electricity bills. Audit of measurement management. The accuracy of electric energy metering devices is not only related to the economic interests of power investors, but also related to the economic interests of operators. It is also related to the economic interests of every customer. A little carelessness may cause measurement loopholes, which will bring great harm to the country and customers. and power supply companies.

For example, losses in electricity bills caused by lax management of electric energy meter seals or poor ability of metering devices to prevent electricity theft; caused by untimely rotation and calibration of electric energy meters or the use of unqualified electric energy meters. The loss of electric energy and electricity bills; the loss of electric energy and electricity bills caused by the use of low-voltage measurement by three-phase three-wire electric energy meters; the failure to install reactive energy meters in accordance with regulations, which affects the power factor adjustment of electricity bills; the failure to install electric energy meters, resulting in missed electric energy Electricity bills, etc. Audit of electricity bill accounting. Based on the inspection of on-site text materials and marketing network information, the existence of hidden marketing work quality errors and human accidents is analyzed from the situations reflected in the data.

For example, whether there is fraud and withholding of electricity bills, failure to reduce or reduce liquidated damages for electricity bills according to normal working procedures; whether cash management is rigorous, whether there are toll collectors who fail to reconcile accounts in time or turn over cash in time, and whether public funds are kept privately; Whether there is a failure to check bank accounting on time and exceed the reconciliation cycle, resulting in a backlog of current accounts and not clearing them in time; whether the calculation of liquidated damages for electricity charges does not comply with relevant policies and regulations, and whether the collection and accounting are incorrect, etc. Audit of meter reading work. It is to inspect the work quality of meter reading personnel, to inspect the establishment of relevant information on meter reading cards and the rate and accuracy of meter reading, and to supervise and inspect meter reading plans, meter reading reports and meter reading abnormalities. For example, whether the meter reading is in place, whether there are any wrong readings, estimated readings, or missing readings that affect the electricity bill income; whether there are irregularities in copying and incomplete parameters that cause electricity bill calculation errors; whether there are reference tables and billing tables. Inconsistency may result in undercharge of electricity bills, etc.

2 Implementation steps of marketing audit work

Marketing audit work can be divided into 6 steps.

First, formulate management measures and arrange audit training. In accordance with the "Measures for the Management of Marketing Audit Work", a certain number of full-time and part-time audit personnel are assigned to clarify the audit responsibilities, content, requirements, daily work authority, case handling procedures and assessment methods. The qualifications of full-time and part-time auditors will be determined, and professional training and examinations will be conducted. Those with excellent results will be reported to the provincial company by the municipal company, which will organize the examination. Those who pass the exam will be issued an inspection certificate, so that they can work with a certificate.

The second is to propose an audit plan and draft an audit notice. Organize inspections of county power supply enterprises to target weak links in marketing or cooperate with marketing work. The municipal company's full-time auditor will propose an inspection plan and draft an inspection notice.

The third is to organize self-inspections. The audit notice requires that the county power supply company auditors first organize the audit on their own and report the audit results and rectification status in writing, and then select the county power supply company auditors to form an audit team and send them to each county power supply company for spot inspections, so that the county power supply company auditors can There are two audit opportunities, that is, participating in self-inspection and spot inspection, and work ability can be improved through the comparison between the two audits.

Fourth, the leader of the inspection team conducts "teaching and mentoring". The leader of the inspection team shall be the person in charge of the inspection of the superior company responsible for organizing the inspection of the county power supply enterprise or the full-time inspector.

The fifth is to hold an audit opinion exchange meeting. After the inspection team completes the spot inspection of each county's power supply enterprise, it will hold an inspection opinion exchange meeting and issue an "Inspection Rectification Notice" in response to the problems discovered during the inspection.

The sixth is to report on serious issues and individual outstanding issues. The inspection team merged the inspections of power supply enterprises in each county in the power supply area, and wrote the critical issues and individual outstanding issues in the inspection reports of power supply enterprises in each county into the inspection status report, and reported it to the provincial company for filing. ;