What can wooden door dealers do to get more customers?

First of all, how do we attract customers?

If no customers enter the store, no matter how powerful the sales expert is, he can only talk on paper. To attract customers into the store, we should start with two "customer attraction areas" of wooden door specialty stores. General wooden door terminal storefront is divided into four areas: lead-in area, display area, rest area and service area.

The lead-in area includes store recruitment, import and export. The exhibition area mainly refers to the area where wooden door goods are displayed; The rest area refers to sofas, seats, etc. Provide customers with a place to rest temporarily; The service area mainly refers to the cashier; In addition, the shop is like a person's face, so that others will know that it is you and not others. Therefore, the design of wooden shops needs to be eye-catching, generous, neat and clean at all times. It is best to make wooden shop signs with LED lights, so that they can be eye-catching and clear even at night, which is convenient for customers to identify. The entrance and exit of the wooden door store should be kept clean and tidy, and sometimes X-display stands can be placed to promote and attract people. Some stores put red carpets or posters at the entrance and exit during the promotion period, also to attract more people into the store. The wooden door product display area is the shop display part that wooden door customers can see, and it is also very important for customers. Wooden door display should be standardized, and it should look pleasing and comfortable. Pay attention to the visual impact of various products and colors displayed.

Finally, the most important thing is shopping guide. Pay special attention to the image, stand upright, be full of energy and smile warmly. If the shopping guide is dead, it is difficult to attract customers into the store. When there is no sales, you can't do nothing. You must look busy, such as cleaning products and cleaning. Only in this way will customers feel that the store is doing well and will enter the store to buy.

Second, what to do after entering the store?

Once a wooden door customer enters the store, the shopping guide should find ways to keep the customer in the store, which can increase the chance of transaction and gather the popularity of the store. When people are very popular, it will form a virtuous circle and attract more people into the store. So, what do you need to do to keep wooden door customers? Enthusiasm for shopping guide and service: When the customer enters the store, the shopping guide should smile warmly and give the customer correct guidance and introduction, and can't turn a blind eye, ignore or neglect his attitude. You can't remove the rest area in order to display more goods, because the rest area can make customers stay in the store for a longer time. Seats in the rest area should be comfortable, and necessary magazines and company publicity materials that customers like to read should be placed, so that customers will not feel bored and always urge their companions to leave the store. In addition, there is evidence that stores with music will make customers stay longer than stores without music, but the sound of music should be moderate so that people can hear each other clearly. The music played should conform to the style of our store and take into account the preferences of the target customers.

Generally speaking, one principle we grasp is that the shopping guide always stands in the position closest to the store door (relative to the customer). In other words, the shopping guide should follow the customer immediately after entering the store, and should not stand in front of the customer to block the customer's way; When the customer moves to the door of the store, the shopping guide should occasionally stand in front of the customer and introduce that he intends to block the way, but pay attention to the timing and times at this time.

Generally speaking, the shopping guide can introduce to the customer, and at the same time, he will move back with the customer and face the customer himself.

The so-called basic skills are solid, that is, the shopping guide must know the performance, price, advantages and disadvantages of the wooden door products he sells, and must know the location of his products. At the same time, he also knows which products are unsalable and best-selling, which products are in stock and which products are out of stock. Only by mastering solid basic skills can we answer customers' questions. If you don't know, most customers will leave immediately.

Third, how can we really become single?

Although we have retained customers with the above work, it is far from enough for wooden door customers to pay the transaction costs. We must impress customers, make them excited and finally take action. To impress customers, we should do the following.

Warm and thoughtful service is very important. No customer likes indifferent attitude and service. Through enthusiastic service, we can enhance mutual trust and goodwill. There is an unchangeable rule in doing business: talk-communication-heart-to-heart-transaction-friendship. This process is a change from shallow to deep. Therefore, it is inevitable to serve first and then sell. Warm and thoughtful services include: a glass of water service, a warm smile, greetings, helping customers solve problems, finding the same topic and so on.

Sales is a technical job, so you can't do it foolishly. It requires the shopping guide to have the necessary sales skills. Generally speaking, a shopping guide is required to have good eloquence, good service, good mentality and good image. A shopping guide must learn to self-summarize, constantly sum up the experience and lessons of sales failure, constantly practice sales terms and constantly improve sales skills, in order to become an excellent sales expert, impress customers and naturally clinch a deal.

Focus on the purchase point in the customer's mind, just like Chinese medicine consultation. It is necessary to diagnose the point of purchase for customers. Only by diagnosing what products customers want to buy can we prescribe the right medicine and finally sell the right products.

In order to correctly diagnose the customer's purchase point, the shopping guide needs to be quick in eye, heart, mouth, hands and feet. Learn to observe and pay attention to the details of customers intuitively and listen to their voices. We should intuitively observe the customer's dress style, guess the customer's occupation, listen to the customer's needs, and correctly ask the customer, so as to correctly diagnose the purchase point that the customer needs, so as to introduce the corresponding selling point of the product to the customer, impress the customer and make the customer feel that this product is exactly what he needs.

Value for money not only means cheap price, but also makes customers feel worthwhile. When customers are expensive, they buy things that are not worth buying. Even if it is cheaper, if it is not what customers need, customers will not spend money to buy it. No matter how expensive it is, if the customer thinks it is worth having, he will spend a lot of money. To make customers feel value for money, we can start with the following points.

Value-added services: you can enjoy VIP services and other supporting services when purchasing goods, and warm and thoughtful pre-sales, mid-sales and after-sales services.

Value-for-money gifts: Gifts given by purchasing goods must make customers feel that they are worth the money.

Value-added products: mainly refer to products whose performance, function and appearance exceed customers' expectations or products that are not available in similar markets.

Value-added enjoyment: services and products bring customers good enjoyment and psychological and physical satisfaction, such as dignity of identity, psychological pleasure, physical comfort and so on.