Theme slogan of school celebration running activities

1. Activity theme: Nike, Shi Sheng, run the campus freely. Nike & Xiamen University Association of Long-distance Running Fans Promotes Creative Activities in Campus Running.

2. Overall concept: the implementation cycle of activity planning is 1 school year. Through the main line activities, a series of activities of Xiamen University Long-distance Running Association are linked, and Nike running culture and Xiamen University long-distance running culture are integrated into it. Set off a campus running storm and create a civilian running trend.

3. Activity objectives and positioning:

Objective: To promote campus running, improve the club's own construction, improve the brand awareness of the club, and integrate into Nike running culture.

Orientation: Campus Civilian Movement

4. Activity time: every semester 1- 14 weeks, of which 1 and 2 weeks are publicity activities. 3- 14 weeks, for the implementation of activities. After the end of the final exam in the second half of the semester, the second week of the primary school semester is the activity summary week. (Xiamen University's short term system: the short term is usually from late June to late July, * * * one month. )

5. Activity preparation:

Preparation time: April-July 20 10,

Prerequisites: Nike-approved design and rule design of cool card.

Annual cooperation plan agreement and contract signed with NIKE (including fund equipment support agreement, responsibility agreement, Jin Run Cool Card use and approval agreement).

Come up with the overall detailed plan of the annual activities before the end of July, sign an agreement and contract with Nike in August, and Nike will provide 30% upfront financial support. (consider co-producing a promotional film)

Xiamen University Long-distance Running Association ensures the order of the activities and the expected results.

6. Publicity methods:

Pre-activities: 1-2 weeks, BBS construction, poster announcement (schematic diagram of running route around the school, annual activity list, activity details), annual activity brochure.

Mid-term activities: training and publicity,

End of the activity: summarize the annual activity in the form of celebration.

7. Design of activity plan:

Creative summary: Take the collection of cool NIKE running cards as the main line, and carry out daily running training throughout the whole school year, with more colorful activities, and rationally plan and design the card form and distribution method. At the end of the semester and school year, you can exchange your cool NIKE running card for the corresponding NIKE sports equipment according to the rules. This stimulates the enthusiasm of students to participate in running activities and achieves the effect of promoting campus running.

Creative description:

Nike Golden Parkour Card

Design preparation: 20 10 April-August, including style design and rule design.

Design Description: The incentive card with anti-counterfeiting logo is carefully designed to promote campus running and improve the participation of campus running activities. It is distributed when participants participate in daily running training or other campus running activities organized by the running association. Holders can exchange in circulation. At the end of the year, you can exchange Nike sports equipment and exquisite gifts according to the rules according to the cool cards you hold.

Style design: (sample scheme): The design method is the design topic of Xiamen University Running Association, and NIKE provides reference and modification opinions. The original idea was 52 cards, just a deck of poker. But the number of cards is not fixed. The front design is ordinary poker, with certain pictures and short descriptions related to it (source: running celebrities, running knowledge, Nike sports equipment, Nike &; Introduction to the running association, generally no more than 15 words). Nike &; Printed on the back; Xiamen university running association LOGO unified background picture.

Distribution principle: the distribution method is divided into daily running training activities around the school and other community campus activities. Scientifically and reasonably design the cards distributed to participants in each training and activity, so that the prize structure is reasonable when it is finally redeemed.

Circulation platform: build BBS or message board of Xiamen University Running Association as a communication circulation platform.

Distributed design (sample scheme):

1. Running training around the school (card number 1- 10, 60 copies for each card).

2. Marathon training camp, including daily training and lectures, can get random numbers.

3.20km hiking (* * * Seasonal colors will be distributed in the fourth quarter. J cards are issued twice every quarter, each time 15 copies, and each J card has 30 copies. 20 of them are members, and 10 is non-member).

4. Runners touch each other (online activities), and each person will randomly receive one of the four digital cards in the suit 1- 10 according to the number of people. It is expected that there will be five cards per card.

5. Xiamen International Marathon (with proof of results), which is randomly spades and clubs K, will be issued as soon as it is available.

6. Nike Cool Running Sports Equipment Exhibition, you can get spades and clubs randomly in the knowledge question and answer session.

7. In the campus relay race, participate in the distribution of square K, and the top 10 in each group will get a red heart K, and the top three in each group will get a' Xiao Wang' card.

8. Selection of running image ambassador. You can get a red heart and a square Q at random if you participate in the registration.

9. During the activity, if you participate in other marathon events except Xiamen Marathon, you can get a' Xiao Wang' card with proof of your performance.

10. School sports meeting1500m, 5,000m 4-6 people won the "Xiao Wang" card. The top three can receive the' King' card with the grade certificate.

Responsibility regulations: The number of all activity cards will be strictly managed by Xiamen University Long-distance Runners Association, and the responsibility regulations will be signed with Nike.

Exchange rules: 1. Collect 4 different sets of cards with any number between 1 and 10 to redeem one NIKE bracelet.

2. Any J, Q, K, Xiao Wang and Wang Da can change the Nike bracelet.

3. The 1- 10 plus J, Q, K*** 13 card of the same suit can be replaced with a Nike sweat absorbent belt.

4. All four digital cards 1- 10***40 can be exchanged for a Nike sports cup.

5. Set a full set of 50 cards except King and King, which can be exchanged for 1 Nike pocket.

6. A complete set of 52 cards can be exchanged for a new pair of NIKE running shoes, plus a sportband or a chance to visit NIKE.

Activity budget: (cool card single product):

Jin pao Xuan Ku ka 500 yuan

Redeem prizes offered by NIKE.

Activity publicity expenses

Early 1000 yuan

Mid-term 200 yuan

Late 1800 yuan

The activity organization cost is 1000 yuan.

A total of 4500+ prizes

Redemption method: 2010 65438+February 25th and 26th, to redeem last semester's prizes. June 25th and 26th of 20 1 1 are the academic year exchange time. At that time, it will be publicized on the BBS of clubs and schools one week in advance, and on the day of redemption, the prizes will be redeemed in real name and the cool cards will be recovered.

Feasibility analysis: The scheme can maintain the continuity and coherence of activities in a school year, and there are certain operational requirements in the implementation process, but it is relatively easy to implement in the later stage as long as sufficient preliminary preparations are made. This activity can maximize the publicity effect of the club and Nike, and maximize the promotion of running. The community has the ability to ensure that it can complete the preparatory work and its subsequent implementation effect. In the next year, expanding the scale of the community through publicity can meet the requirements of better accomplishing the expected goals.

8. Annual activity plan

(1) Daily training in environmental schools

(2) Marathon Training Camp

③20 km hiking

(4) Runners collide

(5) Xiamen Marathon

(6) Sports Equipment Exhibition &; Knowledge test

(7) relay race around school

(8) Image ambassador

(9) Shanghai Marathon, etc

(10) School Sports Meeting

Total annual activity budget: 20,000 yuan+prizes.

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