What is light medical beauty? Is there a minefield?

The consideration standard of Light medical cosmetology project is the operation result of the store, not the professional level. Many shopkeepers and service personnel are not from medical beauty courses, are unfamiliar with the project and lack judgment on the commitment of medical beauty partners.

"Light medical cosmetology" pays attention to fashion, speed and convenience, pursues the advantages of minimizing risks and shortening the repair cycle, and has won the favor of many beauty seekers. In fact, if the operator blindly follows up without business qualification, it will leave many hidden dangers for the store, and even offend customers and cause commercial disputes; If it is serious, it will be investigated and closed.

We often talk about the "four evils" in light medical beauty, namely "black places", "black training", "black doctors" and "black equipment".

Black places are places without professional qualifications; Black training is an operator who goes to work after watching the video for 3 days and 2 nights. Black doctors are those who are not well-known, but once packaged, they are worth a hundred times. Black instrument is a cheap medical beauty instrument that imitates fake and shoddy products and shanzhai.

There are the following minefields:

1. Products only: the price is too low and there are too many patterns.

Most users of Light medical cosmetology products don't know about products, or their knowledge only comes from the introduction of sales staff. They don't have a clear understanding of product pricing, and there is no way to distinguish between good and bad products and true and false products.

This will make the store attract customers at low prices and leave enough profit margin.

Take the botulinum toxin needed for "face-lifting needle" as an example. At present, only two kinds of botulinum toxin A for injection have been approved for listing in China, namely Hengli, a domestic product produced by Lanzhou Institute of Biological Products, and BOTOX, an imported product produced by Allergan Pharmaceuticals in Ireland. Moreover, the designated dealers are also very limited, and it is almost impossible for stores to get these products through formal channels. However, the "Korean imported" face-lifting needle, which is particularly popular in the market, has no batch number in China and its source is unknown.

Take hyaluronic acid injection as an example. Generally, the charge for a 3A hospital is around 5,000 yuan/piece. The legal retail price of hyaluronic acid injection is generally more than 2000 yuan. Once the supplier abandons morality and imitates and forges, it will get nearly 65,438+00 times profit. If you go to a small unlicensed workshop to get the goods, the profit will be higher.

Many anxious shopkeepers are getting farther and farther on the road of "pit passengers".