The main business of China Shangshi Garden

(1) Investment invitation for boutique pavilions: introduce or select the "treasures of town pavilions" of various theme pavilions, and China Stone Appreciation Garden will select the "treasures of town gardens". With the help of China Ornamental Stone Association, a massive "China Famous Stone Selection Campaign" was launched nationwide. And form a normal state, so that the Chinese stone appreciation garden has gradually become the authoritative stone appreciation institution in the industry, and promoted the Chinese stone appreciation garden to continuously gather fine stones. Upgrade the exhibition mode: highlight the core and arrange exhibitions around the collection; Streamline exhibits, remove featureless exhibits and duplicate exhibits; Cultural rendering, combining cultural elements such as poetry, calligraphy and painting with exhibits; Technology upgrading, using modern multimedia, sound and photoelectricity, Internet of Things and other technologies.

(2) Ornamental stone trading: according to different purchase purposes, subdivide consumer groups and consumer stones, and connect products with customers in the market more efficiently.

Innovation of sales model: To build the most successful boutique stone trading platform, promoting the innovation of sales model is the key. Mainly includes the following aspects:

Exhibits are arranged for sale: some high-grade stones are selected and placed in key high-grade places in Wuxi, such as the reception hall of government offices, the sales office of high-grade villas, the lobby of five-star hotels, the lobby of high-grade restaurants, the lobby of high-grade shopping malls, high-grade clubs and banks. Not only is it beneficial to improve the taste of these high-end places, but it can also effectively promote and promote sales.

Kistler short-term lease: Kistler lease is a new consumption mode, which can fully revitalize the economic value of resources. Exhibits can be rented from high-end real estate model areas or sales offices, large-scale event venues, convention centers, organizations, enterprises and institutions that temporarily hold large-scale events.

Government agency marketing: strive for the support of government departments for stone appreciation culture and industry, push the government to encourage enterprises to participate in excavating the connotation of stone appreciation culture, promote the promotion of stone appreciation culture and promote the prosperity of stone appreciation industry.

Special group public relations: focus on cooperation with special groups such as the army, government, schools, hospitals, finance, real estate developers, etc. , and often carry out and participate in related activities, carry out friendship, exchange and discussion, so as to achieve the effect of effectively collecting demand information and focusing on publicity and promotion.

Hold all kinds of exhibitions: build the brand of "China Wuxi International Stone Expo", hold special exhibitions of specific stones, and hold exhibitions of calligraphy, painting, root carving, furniture and other related industries.

(3) Development of auction and pawn industry: Cooperate with well-known auction and pawn companies in China to develop the auction and pawn industry of ornamental stones and related products, and continue to gather popularity.

(4) Development of private brand and derivative products: Find and develop ornamental stone related industries lacking leading brands in the industry, and form a series of private brand products with high market share and public visibility through 2-3 years of market cultivation, which will become the main force to achieve business objectives. Including:

Jade ornaments and gifts: Make it a global brand of jade ornaments and gifts. Reference objects: Swarovski in the crystal industry (1895 was founded in Austria) and Baccarat (1764 was founded in France); Reference route: high-end to mid-end, some luxurious, artistic, extremely exquisite and branded.

Creative stone cultural ornaments and gifts: based on exquisite mineral crystals, tree-shaped jade and textured stones, small objects with cultural characteristics are planned and developed after polishing. Reference: "Glass Workshop" in glassware and "Damascus" in tin ware. Reference route: popularization, tourist souvenirs, artistry, unique design and personalized customization.

(5) Strengthen publicity and promotion in an all-round way: Creative advertising planning: In order to achieve better marketing effect, entrust a professional planning company to package the promotion image and slogan of the Stone Appreciation Garden, and strive to highlight the relationship between stones and people.

Vigorously strengthen industry publicity, such as "Treasure", "China Stone", "Stone Appreciation" and "China Stone Newspaper" and other magazines. China Stone Association official website, China Kistler.com and other websites. At the same time, for newspapers and magazines that advertise, you can buy some and distribute them to government agencies, chambers of commerce and cooperative institutions to promote the culture of stone appreciation.

(6) Enhance the visibility of the park in an all-round way.

Rich popularity activities: Make use of the site of China Stone Appreciation Garden, cooperate with various enterprises and institutions, primary and secondary schools, and online media to carry out various popularity activities to improve the visibility of the Stone Appreciation Garden; We will carry out a series of activities, such as "collecting names for strange stones", appraising articles for appreciating ornamental stones, collecting stones from citizens' places of origin, and guessing gems, so as to fully mobilize the enthusiasm of the general public and attract a large number of citizens to come with less investment.

Creation of 4A-level scenic spots: Through the creation of 4A-level scenic spots, the construction standards, management standards and service standards of Stone Appreciation Garden will be systematically improved, and the brand will greatly promote the project itself. Strive for 20 12, and ensure that 20 13 obtains 4A scenic brand.

Attraction marketing: with the help of travel agencies, especially those in the Yangtze River Delta, vigorously implement various popularity promotion plans. In particular, it is necessary to make use of festivals such as Wu Culture Festival and Grape Festival to form 3-5 super-high traffic tourist peaks within one year. The scenic spots are jointly operated, and the pass system is implemented, mainly to attract popularity and obtain income from supporting services, supplemented by ticket income. This can also attract social capital to invest in tourism supporting industries and form a virtuous circle.

Integrate tourism resources: Incorporate Stone Appreciation Garden into Hongshan tourism promotion brand, and create a new brand of "Hongshan Culture Eco-tour". Integrate image: form a unified VI and promotion slogan; Integrated resources: the integrated development of tourist facilities, tickets for various scenic spots, tourist souvenirs and tourist routes in Hongshan area; Integrated marketing: relying on travel agency resources and travel website resources to promote Hongshan tourism project as a whole; Brand integration: the honors and brands obtained in the surrounding scenic spots can be integrated and promoted. Such as "Jiangsu Cultural Industry Demonstration Base", "Hongshan National Archaeological Site Park" and "Hongliang National Wetland Park" won by Wubo Park.

(7) Inviting investment for meeting rooms and other venues: through cooperative development with Radisson Hotel and the second phase of the first phase of the Ecological Park, we will use our own advantages to rent venues (multi-function hall, coffee shop, meeting room, etc.). ) and hold various conferences, activities and exhibitions, which on the one hand generate economic benefits, on the other hand gather high-end popularity and expand our influence. China Stone Appreciation Garden will welcome tourists from Pakistan and France and friends from all over the world with a new attitude!