4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, a

4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy. KEEP's classic short copy "Self-discipline gives me freedom", as well as long copy, capture the key points of expression, so that what users see is what they get. 5. There is trust and endorsement. A good poster has a theme, copywriting, and materials. If there is corresponding trust and endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements. The expression of trust and endorsement in copywriting adds a sense of trust to the entire poster. 6. There is contact information; address, phone number, WeChat QR code. Many people have good poster designs, and the pictures and color combinations are good-looking, but there is no specific address, contact number, and WeChat QR code. These are elements that must be added to the poster design. . Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but send posters to Moments with one click. By sending a group message to 100 people, you can quickly reach thousands of people directly, but how many people can open the poster and see it? Do you know how many people are interested after opening it? If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering. Therefore, do not pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn details without downloading. 7. High-definition pictures without watermarks. With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also successfully create them through some APPs. These APPs, such as: Maker Post, MAKA, WeChat Business watermark camera, picture itch, picture monster, etc. However, some apps do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture also lowers the store's grade. If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. Since the supermarket store celebration promotion plan is a store celebration, it must highlight the festive atmosphere. People like this kind of atmosphere and are easily infected by it. As for the specific measures, I would like to give you the following suggestions: 1. First of all, the supermarket facade must be renovated. You can use an oversized poster to hang outside the supermarket. The content of the poster must of course highlight the festive atmosphere of the first anniversary. Find an advertising production company with a better design to produce it. 2. After the outside of the store is determined, it’s time to move inside. It is better to hang posters mainly in the store, and choose bright colors such as red and yellow. The main poster content is the discounted prices and discount content of different products during the store celebration; in addition, it can also be supplemented by the activity area of ??brand products to combine the POP advertising of the products with the store celebration. 3. It is necessary to highlight the mood and atmosphere, and the best specific measure to match this atmosphere is the discount offer that people will never tire of using (don’t call this method old-fashioned, after all, the actual effect is in front of you. If it doesn’t work) People won’t always like this approach). The forms of discounts can be diversified. For example, you can cooperate with your suppliers to offer store anniversary discounts on some products; you can participate in lottery activities after purchasing a certain amount; and you can also take measures to buy and give away products that have room for price reduction, that is, buying a certain item An item can be gifted with another item, etc. 4. If expenses allow, you can also hold a concert or other celebration activities to build momentum to let more people know about the store celebrations. Only when people pay attention will they buy the product. 5. Finally, publish store celebration information on local TV or newspapers, DM advertising magazines to build momentum.Of course, these suggestions may not necessarily match your reality, but I hope they can help you as much as possible. One thing that needs attention is: you must pay attention to your local reality, so that you can achieve twice the result with half the effort by taking actions.

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