The "Four Beauties of Coconut Tree" wears down jackets to live broadcast aerobics. Is Coconut Tree Group's marketing and advertising style really going to change?

Coconut Tree Simei? Wearing down jackets to live broadcast aerobics. Coconut Tree Group’s marketing and advertising style has not changed, it is still the same as usual. Coconut tree advertisements have always been the subject of public attention. Although they are well-known in the industry and have good quality, they always use exposed girls and oversized fonts to display the advertising effect, making it difficult for people to understand the aesthetics. Although the advertising industry has been developing, the company still seems to be living in the 1990s, and it also continues the old style in the live broadcast room, so let us take a closer look!

1. ?Four beauties of coconut trees? Wearing down jackets to live broadcast aerobics

In the live broadcast room, in order to attract the attention of the audience, many live broadcasts will use their own unique tricks. Some are dancing, some are telling jokes, and some will constantly interact with the audience and say some strange and witty words. The four beauties of Coconut Tree usually focus on aerobics. Everyone takes a bottle of Coconut Tree drink and dances at the same time. While drinking, it looked indeed youthful and energetic, but the live broadcast only lasted 10 minutes and was warned by the relevant platform. I thought it was extremely inappropriate to dance like this. During the dance, the camera kept looking for angles. All the exquisite curves were displayed, and the number of people in the live broadcast room once exceeded 100,000. Everyone was not optimistic about it.

Second, is Coconut Group’s marketing and advertising style really going to change?

The marketing and advertising style of Coconut Tree Group is not changing. Their advertisements in physical stores mainly feature coconut tree girls and large fonts. In the live broadcast room, it was only because the platform warned them that the relevant operations team wanted to dance in the live broadcast room wearing down jackets, fearing that the live broadcast would be cut off again, otherwise all the preliminary work would be in vain. Later, relevant staff members were interviewed by reporters, claiming that they did not want netizens to misunderstand them, but they still wanted to leave a good impression on others, so they wore down jackets, which also showed their attitude.

In short, as long as you are not overly exposed, everyone will look at it with appreciation. The most important thing is not to display the drink like a clown again.