How to write news headlines?

News headline writing requires accuracy, vividness, conciseness and image.

Introduction is the first part to introduce the most important content of news events with concise and vivid words, reveal the news theme and arouse readers' interest in reading. Therefore, the lead has three missions: first, to introduce the most important and wonderful facts; The second is to reveal the news theme; The third is to arouse readers' interest in reading.

For example:

Zhu Xi's Ritual, Music, Confucian Style and Elegant Rhyme

-A large-scale song and dance sitcom to commemorate the 885th anniversary of Zhu's birth.

Fly your dreams and dance your youth.

——20 15 New Year's Day welcome party report

Features of news headlines:

First of all, news headlines mainly report facts. The biggest difference between news headlines and communication headlines is whether news facts are marked. News mainly reports recent meaningful facts, concise and lively, and generally does not elaborate on the development process of things. This determines that news headlines should be mainly narrative, even if they are empty, they should also explain the necessary facts.

Second, news headlines are dynamic expressions of facts. Headlines should not only report news facts, but also express a certain trend, that is, tell readers the occurrence and development of things. This is not necessarily the case with the communication title. The expression of facts in communication headlines is mostly static.

Third, news headlines have various forms. In addition to a single structure, news headlines also use a large number of composite structures. News headlines often report news content to readers through the cooperation of theme, quotation and subtitle, and show its nature and significance. In communication, quotations are generally not used, and most subheadings are only used to explain the author's writing object, intention and way.