Keynote speech at dealer meeting

Many enterprises will hold dealer meetings at the end of the year, so how should the speeches at the dealer meetings be conducted? The following is the keynote speech of the dealer conference that I recommend to you. I hope you will learn something.

Dealer Conference 1 Keynote Speech Leaders, distinguished guests, ladies and gentlemen,

Hello!

I am a distributor of Dongtai * * * Co., Ltd. in Jin Rui. My name is * * *. First of all, I would like to thank Nanjing Jin Rui Food Co., Ltd. for giving me this opportunity to meet with you. This is an affirmation of our work in the past 20xx years, and thank all the leading colleagues of Jin Rui enterprises for their concern and love for me.

Time flies, I started to cooperate with Xingrui enterprise in 20xx, and experienced 12 years of ups and downs. I witnessed the development process of a brand from small to large and from weak to strong. Jin Rui's brand has been recognized by customers and the industry. Its annual sales volume has been increasing and its market share has been increasing. In recent years, our company has also achieved annual sales. % growth rate of outstanding achievements, for our enterprise to achieve a total profit of more than 20%. Over the years, the growth of Xindarong has also witnessed the great development of Jin Rui: in terms of sales, Jin Rui enterprises have made great strides every year; On the Internet, Xingrui Online Mall has been opened; In terms of brand influence, it has grown from a seed in the industry to a towering tree.

An enterprise has long-term vitality, relying on a culture. The transformation of Jin Rui food from the original manual family workshop to an enterprise with modern characteristics is the result of the hard work and hard work of Jinrui people. On the homepage of Jin Rui's corporate website, Jin Rui's corporate culture is written: creating value for customers, employees and society. Mr. Chen's philosophy is in step with the core values of our new enterprise: creating wealth for customers, creating opportunities for employees and creating value for society. And Jin Rui's products, including many series of leisure and North-South goods, are very consistent with the food field represented by * * *, which is very suitable for the sales of our enterprises. In recent years, enterprises in Jin Rui have launched the activity of "Music Donates Love", and we have been doing some small charity for the society for a long time. The students we donated have gone to college, and the next issue will be launched in May. Based on the same pace, our cooperation and communication with Jin Rui enterprises are very good, so the cooperation between the two sides is very pleasant. We also have a lot of experience to share with you.

First, in order to win, manufacturers and businesses should interact positively.

Only when manufacturers and merchants make clear their roles on the stage of enterprise management can dzogchen end. On the one hand, we should cherish and make good use of many resources and platforms provided by Jin Rui. On the other hand, we should cultivate our own hematopoietic function. Jin Rui's support is a kind of blood transfusion, and enterprises must cultivate their own hematopoietic function if they want to be bigger and stronger. The two sides communicate in time and often communicate and interact in a positive way. This tacit understanding comes from years of hard work. Xindarong has always cherished Jin Rui's infinite trust and selfless support, and we also used our own credit to repay Jin Rui's trust: in terms of promotion, we made many advertisements of Xingrui at our own expense, and recently opened local stores also made packages, insisting on expanding brand promotion and never giving discounts; In the implementation of regional management policies, adhere to full communication and resolutely implement them.

In order to make money, dealers and manufacturers have the same interests and depend on each other.

* * * worked as a food agent for 65,438+00 years and cooperated with Jin Rui for 5 years. My deepest experience is that dealers and manufacturers are the same stakeholders. The growth of Jin Rui is inseparable from the active operation of the majority of dealers, and the growth of our dealers also depends on the steady development of Jinrui. Our dealers should always put themselves in the factory's position in order to win the interests of both sides. To this end, our company has taken an important measure this year-insisting on the policy of no return. Compared horizontally, there are few brands that do not return goods in the North-South goods market. Comparing vertically, our Jin Rui market rate of return was% last year and% the year before. I announced it at a meeting at the beginning of the year.

Many business people don't understand this policy. Why do we insist on doing it? First of all, a high rate of return is irresponsible to Jin Rui enterprises and markets, and it is also not conducive to the healthy development of business teams of * * * enterprises. We should cultivate and encourage business people to improve their abilities through the policy of no return. The policy of not returning or changing is a higher requirement for customer service. Only timely market maintenance, timely communication and adjustment and timely feedback can be done well. Instead of pursuing high profits of a single link, we adopt the whole value chain pricing method to maximize the benefits of the value chain. At the same time, this is also a step in corporate brand building. No return, the upstream is beneficial to the factory and the downstream is beneficial to the customer.

In the early stage, our company's Cha Cha has always insisted on not returning goods. The company has some experience in maintaining the market network, and we are confident to run this brand well and not return it. From the current implementation effect, what is the market rate of return? (Introduction)

In addition, dealers should patiently cultivate professional channels.

Compared with other brands, there are many varieties in Jin Rui. At present, there are 307 single products in our company, which are divided into roasted seeds and nuts, dried fruits, sugar, South and North goods, candied fruit, dried meat and other categories. Our company has been doing leisure for a long time, and the sales channels will dig deep into new formats such as catering and eight fresh foods, and the requirements for salesmen will be raised accordingly. So our company has been patiently cultivating. * * According to the characteristics of the products, we set up a team of 3-4 Xingrui single products, implemented the strategy of joint sales and service between regional film directors and regional managers, and increased personnel input. In my opinion, human resources are also an investment, which is worthwhile. At present, this operation makes the staff more professional and the service more in place. Through market division, customer classification and personnel division, the planning of sales work is enhanced and key customers are maintained. Improve the marketing enthusiasm of the sales team by dividing the market.

Spring has come, as the saying goes: "A day's plan lies in the morning, and a year's plan lies in the spring", which is the beginning of a season bearing the hope of spring and sowing. Our * * * enterprises will grow together with Jin Rui enterprises, and trust and support each other. I firmly believe that the prospect of cooperation between * * * and Jin Rui enterprises will be even better. Let's be full of passion, go all out, strive for the upper reaches, and * * * will meet the next glory.

Keynote Speech at Dealer Conference II Dear leaders, friends and colleagues,

Hello everyone!

I'm xx, Tongda communication distributor. First of all, I would like to thank Xingbao Enterprise for holding the dealer conference in the peak season of XX. Inviting so many business friends to the scene to build this mutually beneficial communication platform for us.

After many years of cooperation with Xingbao Enterprise, my deepest experience is that the two sides are not only partners at work, but also friends in life, and win-win cooperation. At the same time, a deep "Gionee Complex" was formed. Below, I will share with you the experience of mobile phone sales in Jinli County.

When it comes to choosing a brand, you must choose the selling point of the brand. Where is the selling point of Gionee brand? Personally, I like Quality and Potential best. Through the sales experience in recent years, I found the difference between Jinli brand and other mobile phone brands. First, through comparison, it is found that Gionee's mobile phone materials are superior in technology, which is the premise of ensuring sales quality, and the continuous improvement of after-sales service makes our business more at ease, more worry-free, and more intimate with Gionee brand. Second, Jinli mobile phone is very famous in the domestic mobile phone market, and its momentum is like a rainbow! In the domestic mobile phone industry, it ranks among the top spears every year! And now users' brand awareness and purchasing power are constantly improving: brand products will surely become the mainstream choice of customers. Combining the above two points, I firmly believe and support Jin Li. Jinli mobile phone will definitely bring rich returns to our dealers.

Everyone has seen it and felt the current market situation. At the same time, it also puzzles me: why is the market getting harder and harder now? In view of the decline in sales of Gionee mobile phones in this region during this period, Xingbao Enterprise actively gave me great human and material support. From the details of counter layout to the strengthening of sales activities. I see it in my eyes and my belief is firm in my heart, because I feel the sincere support from the enterprise and the confidence to never give up. As a regional distributor, I will actively cooperate with Xingbao enterprises to increase sales, strengthen the market and gain profits. Xingbao and I will cooperate closely in all aspects, including perfect after-sales service and fast and effective business cooperation, so that we can understand, coordinate and support each other.

We are about to enter XX year. In the new year, I will work hard with all sales staff in the region to improve sales ability and after-sales service. With the support of Xingbao Enterprise, * * * will work with Qi Xin to increase the sales of Gionee mobile phones.

Psychologically speaking, our dealers still have to choose the right brand when doing business. Good products will have good quality and a good market. It is my unswerving business direction to persist in taking Gionee brand construction as the leading factor and cooperate with enterprise personnel to make Gionee brand the best in Anqing market.

Finally, I would like to thank Xingbao Enterprise for giving me this opportunity to speak on stage. At the same time, thank you again for your support and love. I wish Xingbao enterprise continuous innovation and prosperous career, and wish all the friends here a prosperous business and a wide range of financial resources. I wish Jinli enterprise, gold success in the world!

Thank you!