Three slogans of shoe factory

Recently, Red Star Hongxing Erke made another donation.

Red Star Hongxing Erke, as a national enterprise with conscience, showed patriotism and chivalry to the people of the whole country in 20021year.

China people repay this conscientious enterprise by saving it from bankruptcy. The mutual touch between netizens and enterprises is the real source of this story.

Wu, the boss who insists on conscience as an enterprise and conscience as a commodity, has re-entered the consumer's field of vision with his corporate red star.

A boy in Jinjiang was born in 1977.

His family is well-off and his parents are honest businessmen. The most important thing from primary school is the words and deeds from his parents, "Be good first, then do good."

No one expected that the influence from his parents would affect his life and let him be a good person and do good deeds all his life. This man is Wu, the boss of Red Star.

Wu is not the only child in the family. He also has a brother, Wu Rongguang.

His family started out making shoes, and there is a shoe factory at home. The shoes produced are durable and beautiful, which are very popular among villagers and recognized by buyers.

Soon the shoe factory grew bigger and bigger, and Wu became a veritable rich boy.

But perhaps because he grew up in a shoe factory, what he saw and heard was the insistence of his parents, so Wu Zhaorong had a special feeling for shoes instead of growing up as a dude.

However, young Wu never thought that he would be ups and downs because of shoes.

Wu, a college student, can hardly be regarded as a well-off rich man, because at that time he had a spirit of struggle and progress for poor children.

He has excellent grades and is not picky about quality in life. He can even swim freely in the ocean of knowledge like a student admitted to a university from an ordinary family.

I majored in economics at school. It can be seen from this that he consciously wants to help his family's industry. In order to help him better, he even studied law part-time and even successfully obtained a bachelor's degree in this subject before graduation.

At that time, the whole environment was not enough to meet his demand for knowledge. After careful consideration and with the support of his family, Wu chose to study abroad.

1999 Wu flew to Australia alone to study. Less than a year later, he received a phone call from his brother, "You should prepare for the worst".

It turned out that the shoe factory at home was on the verge of bankruptcy and liquidation.

At that time, the clothing industry in China was in the development period, and the brand awareness was just budding. However, due to market chaos, new brands have no premium advantage, and Red Star Hongxing Erke is one of them.

Various problems followed. Fortunately, Wu, who studied abroad for a year at that time, learned the most advanced management concepts, and he also helped his family with the latest and most cutting-edge concepts.

The first "exclusive agency model" was put forward and boldly established by Wu.

Hong Xingerke, who survived the difficulties, did not let Wu Zhaorong breathe a sigh of relief.

As if something was chasing him, it took Wu 15 months to complete the course he should have studied for two years. No one knows how tight the thread in Wu's heart was at that time.

I set foot on the land of China again in 2003.

Wu Zhaorong, who has achieved academic success, is determined to make Hongxing Erke the best national brand.

It's just that things didn't work out. Without any precautions, a typhoon hit the warehouse of Hongxing Hongxing Erke, and everything was gone.

The production line was damaged and all the shoes to be transported were soaked in water. Just like the protagonist in the novel, the opening is the hell mode.

It's just that even the hell model has to go through the past, and it's possible to seek the next development after it, otherwise everything will become empty talk.

With the company's reputation for many years, various agents did not embarrass the two brothers, gave them understanding and support, and helped Red Star Hongxing Erke tide over this difficulty.

Red Star Hongxing Erke, who has weathered the storm, also ushered in the blowout period of his career.

What can I do in three years? Red Star Hongxing Erke tells you with strength that you can not only raise funds for listing, but also become a global partner and real industry leader of the Korean Olympic Committee.

Step by step, Hongxing Hongxing Erke has more than 7,000 stores and is the uncrowned king of domestic clothing brands. All enterprises hope to learn the advanced concepts and management methods of Red Star Hongxing Erke at that time.

Wu, who has achieved so much, is not satisfied. It should be said that no enterprise will be satisfied with the status quo, and the final result of all enterprises being satisfied with the status quo can only be disappearance.

But Wu is not satisfied with this, which originated from the 2008 China Olympic Games. Holding the Olympic Games in his hometown is a great event for local sports brands in China.

Only the winner of the final qualification turned out to be a foreign company. It once imagined to show its brand image to the domestic market. At this moment, the charm of China brand was all reflected in a heavy slap in the face, hitting all China brands in the face.

What does it mean to hold sports events at home without using your own brand? In other words, it means that your popularity is useless, just a domestic leading enterprise.

In front of authority, you can't even speak, have no voice or influence. You can only watch others sponsor the global sports events held by your family.

In this case, realize that you must seek change. He wants more voice and influence, and hopes that this will never happen again. He hoped that local brands in China would be respected by people.

Under the influence of all kinds of strong emotions, he made a decision that he regretted later, which almost ruined Hong Xingerke.

In 2007, Red Star Hongxing Erke began to open a shop crazily, trying to seize the national market and expand its popularity to gain international recognition, but obviously this decision was wrong.

Too radical approach made him face a huge rebound soon. At the end of the year, many shops began to lose money, because there was no detailed planning, which led to Wu almost losing the whole enterprise.

Fortunately, at this time, his mind was clear. He quickly closed a large number of shops and successfully saved the red star Hongxing Erke. Unfortunately, due to mistakes in decision-making, Hongxing Hongxing Erke was forced to spit out a large amount of market share at that time, and the following companies such as 36 1 and Anta quickly occupied this share.

Red Star Hongxing Erke also lost its leading position, but this decision-making mistake only dealt a heavy blow to Red Star Hongxing Erke, but did not completely destroy it.

With the time coming to 20 12, a new concept swept the market this year, that is fast fashion.

Having tasted the sweetness brought by the cutting-edge management concept, Wu, who feels the new concept this time, will certainly not leave it at that.

What Wu didn't think at this time was that Red Star was a new brand at that time, and of course it could be transformed. Now Red Star Hongxing Erke is not a new brand.

Consumers simply do not accept the unauthorized transformation of this national brand. This mistake took Wu three years to catch his breath, but there were too many things that could happen in three years.

It took Red Star Hongxing Erke three years to establish its position as a leading enterprise, and now Red Star Hongxing Erke has lost itself in three years.

Although Wu, who has three years of experience, has removed the glitz and calmed down, the market is no longer willing to give him a chance. Due to the positioning error, Red Star Hongxing Erke failed in the high-end market and lost a lot of normal market share.

In the next two years, Red Star Hongxing Erke closed a large number of stores. In 20 19, Wu, as a leader, even developed black technology running shoes, and spent a lot of money to build local products in China that are not inferior to any brands.

In order to save the decline, Wu constantly strives for change, strives to make products and does business with heart.

It's just that he began to discover a terrible thing, that is, no matter what he did, no matter how great his shoes were, no one wanted to buy his shoes.

He really doesn't understand why.

Then I got the answer in Weibo's reply, not because the shoes are not good enough or comfortable enough, nor because the price is too high.

The reason why people laugh and cry is that the shoes are too good, the quality is too good, and they can't be worn well all the time, which leads to sales failure.

As a boss, Wu Zhaorong was very happy to see that consumers recognized the quality of his shoes, and he also reflected on the situation that the shoes could not be sold because of the poor quality.

It's just that he was taught from an early age to live up to his conscience. He can't lower the quality of his shoes for sale. Even if he really goes bankrupt for this reason, he can't accept the poor quality of his shoes.

However, if you think that the era of Red Star Hongxing Erke will end here, and the enterprises that make goods with heart will be completely defeated, it is all wet.

Everyone will see what you have done. The first thing that happened in March 20021year was the red star Hongxing Erke.

The real time to reverse Gan Kun was July of 202 1. The flood in Henan makes it difficult for the whole society to lend a helping hand to Henan.

Of course, Hongxing Erke, a patriotic red star, also generously donated 50 million yuan.

50 million, many companies also donated so much, and some companies even donated hundreds of millions. It seems that this 50 million is not too much.

However, if we compare the situation of Red Star Hongxing Erke at that time, we will know that the enterprise will no longer exist, and we will also donate all our money.

This behavior deeply touched the netizens in China.

China's chivalrous spirit runs through ancient and modern times. Jing Ke can stab the King of Qin alone for his bosom friend, and China netizens can spend wildly on the chivalrous spirit of Hongxing Erke.

Things happened suddenly, but Wu Zhaorong's first reaction after learning the news was to persuade everyone to be rational. In order to personally discourage everyone from cycling to the live broadcast room in the middle of the night, the bicycles downstairs were swept away.

The big boss of a company can only travel by bike. There are only two anchors in the live broadcast room of an old brand, and the background music only buys the copyright of one song. This shows how difficult the situation of the red star Hongxing Erke was at that time.

It is such a person, such an enterprise, who wants to persuade everyone to be rational when everyone is in a wild mood. When they know that they can't persuade everyone, their first reaction is to leave room for regret.

Every order has freight insurance, which is convenient for subsequent orders to be returned. It is touching and sighing that an enterprise has achieved such a degree. Wu and Hong Xingerke really achieved the sentence "but do good for our future".

It's just that they don't ask about the future, but netizens are willing to pay for this emotion, this childlike innocence, the soaring sales and transaction volume, and the members of the official Weibo 120.

They are all saying to Red Star and Wu Shuo, "You are your conscience, and we will pay for your conscience".

At this point, Hongxing Erke refused to stop Hongxing. In the same year, when Shanxi suffered the disaster of June+10 in 5438, he donated 20 million yuan to Shanxi. It can be said that he made a little money and donated it.

In the subsequent disasters caused by the epidemic, Hong Xingerke can be seen everywhere. If you are poor, you will be immune to it. If you are rich, you will help the world. This sentence is just right for Hong Xingerke and Wu Zhaorong.

From the red star Hongxing Erke, we can see a kind of strength, a kind of Chinese strength, down-to-earth efforts, and exchange sweat for glory for ourselves.

People who are favored by fate will always be envied, and they can achieve heights that others can't reach in their lives without paying too much.

In the era when traffic is king, it is even more depressing. Is it really useless to work hard? Is it not as good as others' beautiful face?

Red star Kerr tells you with facts, no, your efforts will always be found. What you get by traffic and luck is not your own after all. When times change, only those who work hard will be left behind.

If you put your heart into it, you will always be seen. In the past, Wu Zhaorong didn't do marketing or advertising, but today he doesn't have to advertise.

He and his slogan were engraved in everyone's mind and became the real "first place".