What is the difference between BYD's bid change and before?

On 65438+1 October1day, BYD Auto officially released its brand-new LOGO.

The brand-new LOGO of BYD Auto, and the LOGO of BYD Group and? Build your dreams? The meaning comes down in one continuous line, and the simple and smooth metallic lines constitute a great? Forward? Dynamic? Byd? Words. Through accurate proportion and regular line arrangement and deformation, the new logo is endowed with a strong sense of design, technology and quality.

As can be seen from the figure, there is a change, but it is not very big. As long as you have seen it once, you can still remember BYD's logo well. It used to be the famous BYD, whose first pinyin letter was capitalized, but now it evolved from BYD, as the official said: from left to right, speed up? Dynamic design, with BYD Auto? All the way forward? Consistent with the brand spirit. As the leader of new energy vehicles, BYD has always been ahead, but is bent on moving forward. ?

Remove the outer ring. BYD used to be surrounded by a circle, but now it is open, which shows that BYD has an open design concept. ? Since 2020, BYD has successively launched a series of new products that have attracted consumers' attention and recognition, such as Han, 202 1 Tang, Song PLUS and Qin PLUS. Up to now, the sales of new energy vehicles have reached nearly one million; At the same time, BYD became? Dragon boat into the Olympics? And then what? Ge fifteen? Official strategic partners, brand building, and accelerating progress. ? It also explains the meaning of this logo well, liberalizing the core supply chain of technology and cross-border cooperation to create hot marketing means.

The new logo is only used in the domestic passenger car market, and other businesses of the Group keep the original logo unchanged. The more open BYD Auto will link the world with new technologies, and work with users and partners to create new value car brands, so as to speed up every pleasant trip and new experience. ? In other words, both kinds of logos will be used, and the logo of passenger cars will be upgraded, which means that BYD auto, on the one hand, stems from the wishes of users and needs a brand-new logo to better match Dynasty series and E series models; On the other hand, it also reflects the core of BYD's new marketing era and brand innovation brought by new energy.