The positioning concept of Xinjiang Korla Fragrant Pear Co., Ltd.

(1) Stable development of traditional industries

In the five years since the company was established, the base construction work has been completed. The focus of future work will be to strengthen the contracting management and technical management of the base so that the assets can take effect early , Get more results, make sure you can invest, produce, and get back. Through the industrial development and construction of the characteristic forest and fruit industry, mainly Korla fragrant pears, we strive to build the company into a leading domestic ecological horticulture production base, agricultural high-tech experimental promotion base, and fruit deep processing base in the next five years. It has formed a leading agricultural industrialization enterprise integrating sapling breeding, fruit tree planting, fruit sales, storage and preservation, fruit deep processing and comprehensive agricultural technical services, and intensive processing of livestock products, integrating science, industry, agriculture and trade.

(2) Adjust the deep processing of the fruit industry into the actual main business and create a nationally renowned brand

At present, it is a good start to enter the national consumer market with the help of the "Shengxia" brand ice apricot wine , in the fierce competition in the fast-moving consumer goods market, accelerate research and development, produce marketable products, use flexible and differentiated marketing methods to further segment the market, improve the marketing network, increase effective advertising efforts, and deeply process the fruit As a leading industry in recent development. Strive to build the "Shengxia" brand into a well-known brand in China within 3-4 years.

(3) Investing in the development of mineral resources in Bazhou

Be market-oriented and focus on striving for profits, and adjust and enrich the main business as soon as possible. We are currently working on this and have made substantial progress. Recently, we have worked with relevant units to conduct a comprehensive and systematic mapping and investigation of the andalusite mines in Korla City and Yanqi County, the phosphate magnesium ore in Hejing County, and the copper ore resources in Qiemo County. After the feasibility study report is completed, Decisions will be submitted to the company's board of directors as soon as possible. At the same time, we are also conducting classified research on the petrochemical market and plan to selectively participate in market competition in this field when conditions are mature.

(4) Build a regional brand in the domestic meat product market

In developing the characteristic livestock industry, we must strive to make all aspects of work detailed and precise, and build on the existing basis , further study the regularity of market changes, establish market positioning with a high starting point and high standards, create strong products, strive to create a regional brand in the domestic meat products market, and stand out among the domestic peers as soon as possible. At the same time, we must actively develop through various channels international market.