There are more and more sales of agricultural products in rural areas. What should we pay attention to in agricultural product sales?

? Compared with other industries, selling agricultural materials can break even without major accidents. If you pay attention to the following four points, you will have a better result. If you can't do the following four points, you still have to weigh them carefully.

At a fertilizer distribution point in northwest Shanxi, farmers drive trucks to pull fertilizer.

? First, never credit, even if the credit is under control.

Just now, a friend in Yongshou County, Shaanxi Province told me that agricultural stores will not be opened this year, and about half of the agricultural stores in the county are closed. I don't believe that half of them will go bankrupt, but it is foreseeable that someone will go bankrupt because the cash flow has stopped.

Agricultural dealers think differently from farmers. Farmers feel that agricultural suppliers are very profitable, and they hate it when they say it. If they earn so much money from us, we should give credit, and agricultural suppliers do have some profitable products, so let's give credit according to farmers' ideas. Once this head is opened, it can't be blocked. It is agreed to pay the money for three months, but not for half a year. It is said that the amount due will not be paid after two years.

It is recognized by the agricultural community that the main reason for the closure of agricultural suppliers is credit sales, which has been proved by reality now, and there is no need to study it again.

If you have to speak with numbers, let's simply put it this way: a ton of fertilizer costs 3000 yuan. If it is on credit, these fertilizer dealers have to borrow it. 1 has a low interest rate. 30 yuan in a month, 360 yuan in less than a year. Let's not talk about the rest. Fertilizer needs to be stocked, and it needs money to go back and forth. It costs money to go to the countryside to collect money, and the staff in the store need wages. No one can insist on a detailed narrative.

It is a compulsory course for dealers to go to the factory to inspect the production situation on the spot

? Second, choose good products, not all products with high profits are good products.

After reading the above, someone will laugh. You have no idea how profitable my products are. As some farmers think, some dealers have also said, their profits are thousands of dollars a ton, and the cost is just a few hundred dollars.

This is knowing only one thing and not knowing another. How did the high profits come from? No more than two o'clock. First, the price is high, and the product is a hard demand; Second, the product is good, the brand is hard, and it has market competitiveness.

But these two high-profit products have unspeakable pains in their hearts. High product pricing and hard demand are temporary. As long as the market is saturated with similar products, the price will definitely come down. Moreover, there are many inferior manufacturers and products, which use low-quality raw materials for production and steal content for packaging. I don't believe you go to the places with the most chemical fertilizer plants in Shandong to see if there are countless places. A leather bag company? Pointing to a factory, you dare to say it is your own, pointing to a fertilizer, you dare to say it is processed for them.

There are fertilizer products with good products and hard brands but high prices and good profits, but in my opinion, the total amount will not exceed 15%. Are you sure you can represent these hard currency products? I do not think this is necessarily the case.

Therefore, choosing products as close as possible to manufacturers with good products, hard brands, strong strength and good marketing policies must be the basic guarantee for your rural network to persist. Why do you say that? You just walk into an agricultural outlet, only one brand outlet will not exceed 50%, because you can make full use of your brain cells.

Online sales is an essential skill for modern agricultural product distributors.

? Third, there are preparations and foundations for online marketing.

I didn't put this forward, but it came from industry practice.

I wanted to do a product promotion of mushroom fertilizer factory the other day. All kinds of qualifications, certification and fertilizer registration materials are readily available, and it is also an old factory. But now, except for Shaanxi and Hainan, they have done some business and docked with local government projects. The country is so big, there is still a lot of room for development in production, sales and blank areas. This is the so-called development space.

There are two reasons why some big manufacturers want to do promotion: first, the dealers are unstable, and they may not do it this year or next year because of profit and quality problems; Second, there are too many homogenized products, and you fight for it. The old woman sells melons, boasting. The people think it's almost the same, which determines the life and death of your product. So if you can't find the selling point of the product, you will always circle in homogenization.

This is true for manufacturers, especially distributors. If they don't actively seek product selling points and customers and promote brands, they won't be able to do it for a year or two. And finding a manufacturer with online marketing and learning some online marketing methods by yourself will be relatively lasting in finding customers and promoting products.

Why? Now we just need to go to the fields and ask farmers, especially those in economic zones. They will tell you that the first few pairs of agricultural products were promoted by WeChat and obtained by various online platforms. What does this mean? Farmers are not stupid. Silly, agricultural distributors still think farmers are easy to fool. Why don't farmers want to buy fertilizer directly from manufacturers or find it online? At least we can compare the prices. Not doing online marketing means losing some customers. I think everyone should understand this.

Personally, I think it is more difficult for dealers who don't make a fuss online, or dealers who don't have online business philosophy.

Agricultural suppliers go to the countryside to go public and help grassroots sellers.

? Four, there are 50% of the time in the countryside, not losing business.

According to my observation, there are still a group of well-funded people who will become agricultural distributors in the next step, of course, more agricultural workers with agricultural sales experience and professional farmers with rich planting experience.

Because people from all walks of life are asking me how to sell agricultural products and asking for some details this year, I recommend him to read my column first, so that he can understand some industry details more systematically.

People who want to sell agricultural materials originally have alcohol sales, factory business, large growers, car sales, and a rural e-commerce. No matter who they are, I will tell them whether they are ready to go to the countryside for a long time.

This is not a casual remark. To tell the truth, the good agricultural stores now have very strong ability to go to the countryside. Of course, it doesn't mean that the boss wants to go to the countryside himself. At least, he should make a plan to let his employees go to the countryside to get first-hand information. What is the situation in which township? What node is it now? The comparative effect of using our fertilizer and other products, what diseases and pests have appeared, whether there are preventive measures and how to deal with them. How to deal with the customer relationship with farmers? How to make customers become long-term customers, whether to hold farmers' meetings, how to hold them, and what kind of effect should be achieved?

These all need to go to the countryside to understand the people's feelings and feel the farmers' psychology. There is an agricultural store in Pingdu, Shandong Province that is doing very well. Trust me, everyone will know which one it is when you mention it. They do well because they have a strong ability to go to the countryside, but this premise is that they have a plan to go to the countryside, and the purpose and results of going to the countryside should be fully reported. And the boss is not sitting behind his desk drinking tea. What he does is actually the third point. Here you will get a general idea, and continue to fill your brain if you don't understand.

Dealers and affected farmers are working together to deal with this disaster.

I think it is quite simple to do the above four points if you want to be a distributor of agricultural materials, but it is also very difficult. Don't get credit or get less credit, choose products, prepare for online sales, go to the countryside 50% of the time and prepare for agricultural materials distribution. Can you do it? I hope it helps you.