What is the sponsorship plan for the 2022 Winter Olympics and Paralympics?

First, there are four levels of sponsoring companies

Pu Xuedong introduced that the sponsorship plan of the Beijing Winter Olympics Organizing Committee sets sponsoring companies into four levels, namely: official partners, Official Sponsor, Official Exclusive Supplier and Official Supplier, each level sets a sponsorship benchmark price. The benchmark price is the price requirement that sponsors at all levels should first meet, and the final contract price will vary according to competition. Within the same tier, the benchmark prices for different categories will differ to reflect the differences between different industries. Specific price points will be explained to potential sponsors during the solicitation process.

Second, sponsorship categories include banks, dairy products, etc.

The reporter learned that the main sponsorship categories include banks, sportswear, dairy products, insurance, air passenger transportation, communications operation services, and office comprehensive Services, etc., in addition to the above product and service categories, if they meet the preparation needs of the Beijing 2022 Winter Olympics and Winter Paralympics and the Olympic market development rules, they may become the Beijing 2022 Winter Olympics and Winter Paralympics. Sponsorship category of the association. The final industry category shall be subject to the industry solicitation announcement issued by the Beijing Winter Olympics Organizing Committee.

Third, the marketing period spans two Olympic cycles

Pu Xuedong introduced that the marketing period for sponsoring the Beijing 2022 Winter Olympics and Winter Paralympics spans two Olympic cycles ( 2017-2024), covering the PyeongChang 2018 Winter Olympics, Tokyo 2020 Olympic Games, Beijing 2022 Winter Olympics, 2024 Olympic Games and Paralympic Games and many other events under the jurisdiction of the International Olympic Committee and the International Paralympic Committee Major international events contain huge marketing value. Depending on the level, the benefits obtained by the sponsoring company are also different.

The Beijing Winter Olympics Organizing Committee will adopt three methods: open, targeted and case-by-case to solicit sponsors.

■Startup time

Official partners

The collection will be officially launched today and is scheduled to be basically completed in June 2018. Most of the official partner companies will be in place in 2017, with a marketing period of up to seven and a half years.

Official sponsors

The solicitation for sponsors will be launched at an appropriate time in 2018 and is planned to be basically completed by the end of 2019. The marketing period for official sponsors is shorter than that of partners and longer than that of exclusive suppliers and suppliers. The time for announcing the contract and launching marketing begins on July 1, 2018, and can last up to six and a half years.

Official exclusive suppliers and official suppliers

The solicitation will be launched at the appropriate time in 2019, and it is planned to complete the solicitation of all sponsoring companies by the end of 2020.

Detailed explanation·Franchise plan-plan to develop commemorative medal accessories and gemstones

Pu Xuedong introduced that franchising is the production and sales of licensed enterprises licensed by the Beijing Winter Olympics Organizing Committee with the Beijing 2022 Winter Games Product market development behavior for Olympic and Paralympic Games emblems, mascots, commercial emblems of the Chinese Olympic Committee, emblems of the Chinese Paralympic Committee and related intellectual property rights.

Franchised enterprises obtain income from the production and sale of licensed products, and contribute to the preparations for the Beijing 2022 Winter Olympics and Winter Paralympics and the promotion of the Olympic movement by paying royalties. Concessionaires do not enjoy marketing rights related to the Beijing 2022 Winter Olympics and Winter Paralympics.

Pu Xuedong revealed that the Beijing Winter Olympics Organizing Committee not only focuses on selecting traditional categories to develop licensed products for the Beijing Winter Olympics, but also encourages bold innovation and fully taps China's excellent traditional culture and Beijing and Zhangjiakou's local characteristic elements to develop products. Development, while meeting the purchase needs of consumers to support the Beijing Winter Olympics, further enhance the commemorative value and collection value of licensed products. The main categories planned to be developed include: badges and commemorative medals, clothing and accessories, stationery, toys, handicrafts, gemstones, sporting goods and other commodities.

In addition, the Beijing Winter Olympics Organizing Committee will work closely with the national financial management department and the national postal department to formulate and implement a special commemorative coin plan and commemorative stamp plan for the Beijing Winter Olympics and Winter Paralympics to meet the needs of The needs of the majority of collectors at home and abroad.