What exactly does an advertising agency do?

The business scope of the advertising company is as follows:

1. Introduce the functions of advertising and the functions of various types of advertising to advertisers.

2. Provide market surveys, research and forecasts, and advertising strategies according to advertisers’ requirements.

3. Provide advertising suggestions and various advertising-related consultations to advertisers.

4. Provide advertising planning, design, production and planning for advertisers.

5. Design a unified corporate image and identification system for advertisers.

6. Contact the media and provide media strategies and advertising implementation plans.

7. Implement advertising plan.

8. Investigate, test and evaluate advertising effectiveness.

In foreign countries, the employment of advertising companies maintains a certain proportion to the company's turnover. The number of personnel employed is closely related to the size of the company and the advertising business represented by the company.

In the United States, the size of advertising companies is divided into three levels, namely small advertising companies, medium-sized advertising companies and large advertising companies. Companies with a turnover of less than US$100 million are classified as small advertising companies; companies with a turnover between US$100 million and US$500 million are classified as medium-sized advertising companies; companies with a turnover of more than US$500 million are classified as large advertising companies.

Extended information:

The four major operating principles of advertising companies are as follows:

1. Operation according to law

Operation according to law is the survival of advertising companies The premise, or the life of an advertising company, is the first principle that any advertising company must adhere to when engaging in advertising business activities.

2. Talent management

The development of advertising company business activities is guaranteed by high-quality and high-capacity advertising professionals. Advertising companies are knowledge-based, intelligent, and technology-based corporate legal entities. The work of an advertising agency is not a simple or repetitive operation, but a unique job that is independent, innovative, and skilled. It relies entirely on the intelligence and creativity of the people in the advertising agency to maintain its existence and continuous development.

3. Advantage management

Advantage operation means that the advertising company establishes its own development strategy according to its own specific situation and forms its own operating characteristics. The essence of advantageous management is the business positioning of the advertising company. Advertising companies should choose their operating advantages and develop operating characteristics based on their own specific circumstances, so as to promote the company to obtain greater economic and social benefits.

4. Non-business conflict operations

Advertising companies can only serve one customer of a certain type of product to prevent the occurrence of "business conflicts". Under normal circumstances, advertising companies should cherish the trust relationship formed with agency clients and should no longer accept advertising business that is in direct competition with the company. This has become an industry practice in the advertising industry in countries such as the United States and the United Kingdom.

Baidu Encyclopedia-Advertising Company