Wanhe Culture of Guangdong Vanhe New Electric Co., Ltd.

Wanhe Enterprise Strategic Thinking

Strategic Positioning and Goals

With gas appliances as the core, be the leader of domestic gas appliances and the international manufacturing center of gas appliances . We have taken the manufacturing and supply of gas appliances as the core area of ??our business in the past, present and future. We are the industry leader and authority.

Our short- and medium-term strategic choice is based on manufacturing, and on the basis of consolidating and expanding the leadership and authoritative position of gas appliances in the domestic market, we will quickly realize "the world's gas appliances are made in China by Wanhe".

Our long-term strategic choice is to build Wanhe into the world's number one brand of gas appliances, strive to become synonymous with gas appliances in the world, and ultimately achieve the perfect state of heaven, earth, and people.

Through continuous institutional innovation, technological innovation, product innovation, and service innovation, we improve the scientific and technological connotation of products and service quality, provide the public with high-quality, high-tech outstanding products, and serve customers around the world. Families and people creatively provide harmonious, beautiful and good life experience and enjoyment.

The core of "Harmony Culture" is diligence and frugality - the characteristics of Wanhe's business operations. It is the foundation for the sustainable development of the Wanhe brand for a century and lays the foundation for Wanhe's competitiveness in different market environments.

Steady - Based on the accumulation of a solid foundation, Wanhe is making steady progress every year. It is this stability that contributes to Wanhe's corporate style of not being impatient or exaggerated.

Innovation - In the process of the development of private enterprises into international and modern enterprises, Vanhe takes itself as the transcendent object, fully integrates the current situation to innovate and develop energy-saving technologies, and provides new ideas for future development. and direction.

***Win--Wanhe's win includes the simultaneous development of the company itself, its employees, partners, shareholders, etc.

Harmony - Wanhe pursues the harmonious coexistence between the natural environment, society and people, and ultimately realizes the great ideal of "heaven, earth and man". Harmony is also one of the core cooperative spirit of Wanhe team.

Responsibility - As a leading group enterprise in the industry, Wanhe not only needs to be responsible for the development of society and the country, but also needs to be responsible for employees, partners, users, etc., and for the future quality of high-quality energy-saving life. Responsible.

Philosophy

1. Wanhe’s business philosophy: Win with stability through dedicated pursuit of strength

Win with stability through dedicated pursuit of strength - Wanhe’s many years of experience The magic weapon for stable operation.

Strive for strength through specialization - do not expand blindly, take the path of professional development, accumulate more but gain less, and pay attention to the strength of the enterprise in "fineness" rather than "bigness". What drives the development of things is not the big surface (external factors), but the accumulation of internal forces (internal factors). Diversifying development when the brand tension and financial strength are not very strong is undoubtedly a waste of money and a dispersion of resources.

Win with stability - a sound financial system, a pragmatic business philosophy, a down-to-earth work team, one step at a time, and only run after you have learned to walk and walk the right path. In the process of participating in social competition, we truly achieve "I have what others don't have, I have excellence when others have it, and I have stability when others have excellence", so that the enterprise can embark on a long-lasting and stable development path and become a "century-old store"!

2. Wanhe Management Philosophy: Use culture to guide employees to manage the company with systems

Use culture to guide employees to regulate the company with systems - leading Wanhe to be ahead of the founding period and rise in development period, period of prosperity and consolidation.

Guide employees with culture - culture is the soul of a company, employees are the company's wealth, and only a company with culture can increase the value of its wealth. Always guide employees with the culture of "harmony", establish an ideological and moral system with "harmony" as the core, "morality" as the foundation, and "etiquette" as the norm, guide employees to maintain good professional ethics and be thoughtful practitioners .

Standardize enterprises with systems - systems are the norms of enterprises. Systems can minimize communication costs, improve work efficiency, and ensure the high-speed operation of enterprises. Use systems to constrain and standardize employee behavior, encourage employees to abide by rules and laws, and act according to procedures, so as to serve the enterprise efficiently. At the same time, employees can also receive reasonable returns from the enterprise.

Vision

Wanhe’s vision: to become a leader in the gas appliance industry in China and even the world

1. Wanhe’s vision trilogy

Part 1: The leader of China's gas appliances, be a good industry leader and lead the healthy development of China's gas appliances industry.

Part 2: The world’s gas appliance manufacturing center, strengthen cooperation with world-renowned gas appliance manufacturers to comprehensively enhance Wanhe’s strength.

Part 3: The world's leading brand of gas appliances, through research and development of various gas-related products and services, makes the human living environment safer and more comfortable

2. Five Year's goal: China's leader in gas appliances, the world's gas appliance manufacturing center

Scale: Maintain absolute leadership in domestic sales scale, and become one of the leading export manufacturers of gas appliances in the international market.

Technology: The technical content of the products is in sync with the world, and the company has the most valid technical patents in the industry; it has become one of the chief editors of the national gas appliance standards.

Partners: ODM and OEM product providers of internationally renowned gas appliance brands

Mission

Wanhe Mission: We are committed to making our business from Home, expand to other fields such as commerce and industry, and make the human living environment more comfortable and safer through research and development of various gas-related products and services

Values

Wanhe's values: Only by winning can we develop harmoniously and harmoniously and focus on benefit distribution

Winning can only lead to harmony and development

Pay attention to benefit distribution - interests are the connection point of Wanhe's value chain , is the lubricant that balances all levels of Wanhe. Since its establishment, Wanhe has always paid great attention to the distribution of interests, focusing on fairness and embodying the principle of timeliness, so that the interests of all parties can truly reflect the value of the distribution body.

Win-win can lead to harmony - always adhering to the concept of win-win, win-win is not to use one's own income to balance the entire value chain, but to establish a scientific and fair distribution system. The system is established to achieve a win-win situation. After the win-win situation, all parties can invest in Wanhe's great cause of building a world-class gas appliance brand.

Harmony can lead to development - everything will prosper with harmony. A great cause requires a harmonious environment, and a harmonious environment can truly promote the development of an enterprise. For Wanhe, which is determined to be a "century-old store", with Only by establishing a harmonious corporate environment under the guidance of the "harmony" culture can we truly realize our century-old dream.

The three complement each other and are indispensable. Paying attention to interests is the prerequisite for achieving a win-win situation, which is the basis for harmony. The guarantee for development is harmony. Only after development can we pay more scientific attention to the distribution of benefits.

Enterprise Spirit

Wanhe Spirit: Constant self-improvement and inspirational development

Continuous self-improvement - Wanhe adheres to the Shunde people's spirit of "dare to be the first in the world" and starts from family Start a business like a workshop, step by step, face difficulties, and never shrink back until you solve them. As Lu Chulong said, "Difficulties happen every day. The key is how you look at them." It is precisely because of the spirit of self-improvement that Wanhe people have made Wanhe what it is today - the leader of gas appliances in China

Inspiring and pioneering - Wanhe devoted himself to researching water heaters when he was making water heater accessories. Using core technology, we developed China's first ultra-thin water-controlled fully automatic gas water heater, ushering in a new era in China where "hot water comes as soon as the water valve is opened". So far, Wanhe has filled the domestic technology gap more than ten times. The water heater energy-saving technology research and development department is among the advanced ranks in the world and has won many awards.

Slogan Wanhe, harmonious and beautiful life

In the future, Wanhe Enterprise will become an advocate of harmonious culture - a diligent and thrifty style;

Steady Enterprising team;

Innovative energy-saving technology;

Winning partnership;

Harmonious gas technology;

Leadership The future of gas appliances and the responsibility of improving the quality of human life!

Behind all these advantages is the power of "harmony" between heaven, earth and people. Corporate Philosophy Quality Concept: Quality is fundamental. Good quality wins good reputation; good quality wins good market. Good quality is the foundation of Wanhe's success; good quality is the foundation of Wanhe's brand creation.

Total quality management lays the foundation for good quality; continuous technological transformation adds wings to good quality.

Technical concept: Serving life, half a step ahead

Serving life-Wanhe focuses on gas appliances, and gas appliance products are closely related to people's lives. Vanhe's technology research and development has always focused on serving people's lives, being close to people's life needs, bringing more convenience to people's lives, making people's lives more comfortable and pleasant, thus achieving greater improvement in the quality of life.

Half a step ahead - if Wanhe wants to truly serve people's lives, it must be ahead of its competitors in terms of product research and development, quality assurance, considerate service, etc. Only in this way can Wanhe The gas appliance business can be fully developed and realize the great vision of "China and even the world's first-class gas appliance brand". Manufacturing philosophy: quality first, large-scale manufacturing

Quality first - problems in any link during the manufacturing process will affect the quality of the product, so the concept of "quality first" can only be adhered to during the manufacturing process. , in order to continuously produce qualified products, reduce the scrap rate, enhance product competitiveness, and win a good reputation among consumers.

Scale manufacturing - in the context of increasingly serious homogeneous competition and declining product profits. To achieve explosive growth, Wanhe must continuously increase its manufacturing scale while ensuring product quality. By increasing its manufacturing scale, it can achieve an increase in profits and truly realize that "scale is efficiency."

Cost concept: Don’t spend a penny less than you should, and don’t spend a penny more than you should.

“Don’t spend a penny less than you should, and don’t spend a penny more than you should. "The words are simple but profound. It manifests itself in the measurement of “what flowers should be spent and what should not be spent.” Wanhe's evaluation criteria for cost concepts come from two levels:

① The degree of perfection of the company's system construction;

② The guiding ideology of corporate leaders in using resources and the evaluation of the value of resource use standard. Wanhe has always attached great importance to cost control. This kind of control is not just about cutting costs, but minimizing the company's costs through rational use of various resources, thereby enhancing the competitiveness of the company.

Marketing concept: Ensure that the return on investment of partners is higher than that of the enterprise

The marketing concept of the enterprise directly affects the ideology and behavior of the marketing team, and it is directly related to whether the marketing concept is properly disseminated. of marketing performance. In the process of establishing a win-win system, Wanhe always adheres to the principle of ensuring that the return on investment of partners is higher than that of the enterprise.

For any interest connection point in a value chain, only when a win-win system of interests is established can the efficient operation of the entire value chain be ensured, thereby obtaining higher profits. As a private enterprise, Wanhe always pays attention to the balance of interests of all parties, so that all parties can have a dynamic balance.

Service concept: meticulous and worry-free, strive to make customers satisfied and even moved

Meticulous and worry-free - satisfaction starts from solving problems, and touching comes from every detail. Pay attention to customers from the heart, pay attention to their real needs, solve their questions, and become a good helper for customers to use products correctly, so that customers can buy happily, use with confidence, and provide worry-free services.

Adhering to the after-sales service concept of "meticulous and worry-free", Wanhe Group has spent more than 30 million yuan to purchase properties in major and medium-sized cities across the country to establish more than 40 fixed service centers, and has also set up service centers across the country. With more than 1,500 special maintenance points and more than 2,000 special installation points, we have cultivated a high-quality professional service team to provide users with a full range of services such as consultation, on-site installation, maintenance, petitions and free maintenance, and have opened 24-hour services Service consultation hotline. Since 1993, Wanhe Group has won the title of "National Quality Service Outlet" for fifteen consecutive years.

Talent concept: It is the foundation and the height of morality

Talent - talent is the foundation of an employee. We resolutely do not use people without talent. The so-called talent level is more important to understand from the perspective of the company's talent needs, rather than just looking at a person based on academic qualifications, and truly achieve: the capable will be promoted, the mediocre will be given up, and the mediocre will be given up. Down.

Emphasis on morality - Morality is a higher standard for measuring the quality of an employee. An unethical person will not be able to make more contributions to the enterprise no matter how capable he is. We will never use employees with no morals. The moral quality of an employee will also determine how high he can go.

For new talents, not only academic qualifications are required, but only abilities. The standard of ability is to have both ability and political integrity, which is suitable for enterprise development and market needs.

For existing talents, we do not look at qualifications, only potential. The development of potential is to keep pace with the times and grow through self-improvement and creativity and innovation.

Wanhe has three principles for employing people:

First, in terms of talent training, it advocates "planting trees but not picking flowers". Emphasizing the concept that it takes ten years to cultivate trees and a hundred years to cultivate people, enterprises should focus on cultivating talents, rather than just looking good for a moment and making superficial remarks.

Secondly, in terms of talent standards, it is advocated to have "the endurance of long-distance running and the speed of short-distance running". Only by knowing how to work hard and work skillfully can an enterprise achieve stability and speed and be ahead of its peers.

The third is in terms of talent atmosphere, advocating that "employment is luck, professional affairs are fate, peace is blessing, and harmony is wealth."