What are the current status of corporate culture construction?

Several problems and countermeasures in the current cultural construction of state-owned enterprises

Currently, our country is setting off the second upsurge of corporate culture construction. This shows that corporate culture construction has once again aroused the attention of the Chinese people. Attaching great importance to it, however, looking back at the history of my country's corporate culture construction since the 1980s and carefully examining the current development status of this undertaking, especially the current status of corporate culture construction in state-owned enterprises, we can see that many gratifying achievements have been made in both theory and practice At the same time as the results were achieved, problems, contradictions, deviations and misunderstandings were discovered, which also gave rise to some hidden worries.

One of the problems: flashy and superficial, superficial and alien.

Flority is a common phenomenon that has existed in the construction of our corporate culture for many years. Its main manifestations are: ①Following the trend, following the trend, After a brief taste, it will stop, and it will be violent and cold. They regard corporate culture as a fad, take immediate action when others do something bad, and when they hear that a meeting is going to be held, they quickly compile research materials and then shelve them on the shelf. They have the intention of accomplishing things overnight and have no intention of long-term efforts. ② Put on a show, be superficial, bluff, and sensationalize. The introduction of CIS (Corporate Image Strategy or Corporate Identity System), or even the introduction of MIS (Identity Identity) or VIS (Visual Identity) instead of corporate culture, with loud slogans, exquisite manuals, and uniform uniforms, is nothing but lively. Noisy display. ③Plagiarism, similarity, mechanical copying, and sameness. Values, beliefs, and business concepts seem familiar, corporate logos lack individuality, and systems, norms, and behavior patterns coincide with each other. Especially the corporate spirit, which is based on what others say and what others say, is mostly nonsense that is universally applicable and correct. , Corporate culture with its own characteristics is rare. ④ Superficial, vulgar, disorganized, and incomprehensible. Without understanding the true connotation of corporate culture, some only carry out corporate cultural and sports activities and welfare activities (i.e., those hodgepodges that can be seen in the corporate culture page of their corporate website); some just refer to the past corporate ideological and political work and spiritual civilization Construction, democratic management and other work contents are put into the "basket" of corporate culture; some confuse concepts such as "purpose", "spirit", "idea", "criteria" and "style" with each other, and they are in vain. ⑤ Disjointed, two-layered, inconsistent with words and deeds, duplicity. He talks about "values", "ideas" and "image", but keeps silent about "vision" and "mission". He only keeps it in his mouth, on the wall, in notebooks, on TV and newspapers, or has no intention of using it at all, or says one thing and does another. Like false advertising, corporate culture is used as a sign and cover to build image. ?

Problem 2: Eager for quick success and instant benefit, putting the cart before the horse

The above situation can be summarized as emphasizing form over content, language over behavior. In the final analysis, it is also a matter of eagerness for quick success or putting the cart before the horse in different ways and to varying degrees. Performance. In the current construction of corporate culture, the deeper manifestation of eagerness for quick success and putting the cart before the horse is the misalignment of the pursuit of corporate value. Some companies think they are well versed in traditional economic theories and hate the pain of "enterprise running society". While longing for a complete "separation of government and enterprise", they believe that enterprises are "profit-making economic organizations" and maximizing profits is the goal. its eternal goal. It is further believed that the so-called corporate culture is the organizational behavior pattern and atmosphere composed of various ways and methods used by enterprises to achieve profit purposes. In specific practice, there are generally three manifestations: First, profit maximization is regarded as the first goal of the enterprise. It is believed that enterprise survival requires cost expenditures and development requires capital investment, all of which must be solved by profits. Profit is the premise and prerequisite. In the logical sequence, profit comes first and then other things. Profit maximization is the first and first priority of enterprises. goal. The second is to maximize profits as the main purpose of the enterprise. He believes that the reason why an enterprise exists is that it can transform various elements into forms and functions through production and operation and obtain profits. Development is the last word. Only increasing profits is development. Everything else can be put aside. In the thinking mode We regard profit maximization as the core task and fundamental purpose of the enterprise. Third, on the surface they claim to contribute to society, but in reality they are only seeking profit.

Appearing to be responsible for state-owned assets and the interests of employees, claiming that "all inputs must focus on output" and "no money that has no benefits can be spent". What they care about is how much direct economic benefits the corporate culture can bring to the company. All activities of everyone in the enterprise must revolve around economic benefits. These understandings and practices all emphasize that enterprises are economic organizations and forget their social cell functions. They emphasize the economic value of enterprises to themselves and abandon their social value to the public. They run counter to the requirements of the Party Central Committee to build a harmonious socialist society and adhere to the scientific outlook on development. , these are essentially seeking the end at the expense of the basics. These enterprises often, consciously or unconsciously, resort to opportunism and unscrupulous means to obtain profits, sacrificing public interests and unilaterally pursuing their own immediate, short-term economic interests to satisfy temporary food and clothing enjoyment, but damaging the long-term health and vitality of the enterprise.

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